[情報] Volvo和Lin簽下代言約了

[huibear0104 (搖滾熊)]

Volvo Inks Global Endorsement Deal With Jeremy Lin

Volvo Cars has signed New York Knicks point guard Jeremy Lin to a global
endorsement deal and will announce details March 19 at a press conference at
Chelsea Piers in New York City.


Lin in his first game for the Knicks in December, 2011.
Volvo is owned by China's Zhejiang Geely Holding Group Co.

According to a statement from Volvo, Mr. Lin "is expected to help in the
marketing efforts of Volvo in several international markets and help
establish the brand with younger and performance-oriented customers."

Speculation has been abroad in recent weeks that the 23-year-old Mr. Lin, who
was born in the U.S. of Taiwanese immigrant parents, was negotiating with
Volvo, and that he would be the focus of an ad campaign for the brand's
important, and expanding, Chinese automotive market. Volvo hopes to double
its global sales to 800,000 by 2020; it sold about 47,000 cars in China last
year.
壓力好大 Lin要賣400,000台車XDDDD

In an interview in Germany in September, Volvo's VP-Global Marketing Richard
Monturo said the company is focusing on social media and digital. "We think
the primary device in auto marketing is the internet," said Mr. Monturo. "We
have teams focusing on how we can upgrade the user experiences in all our
social presences. We're using the 'designed around you' idea but
trans-creating around the world."

Mr. Lin may fit with that strategy. The 6-foot-3-inch guard, who ascended to
NBA fame amid a eruption of "Linsanity," blogs in both Mandarin and English.
His Twitter feed has more than 664,000 followers.

Volvo, which had been owned by Ford Motor Co.before it was bought in 2010 by
Geely, has long been known in the U.S. for its emphasis on safety and
reliability, and its station wagons became a symbol of suburban affluence in
the 1980s.

As for Mr. Lin, he was signed by the Knicks late last year after appearing in
29 games with Golden State. In his 12 starts before the All-Star break, Mr.
Lin averaged 22.5 points and 8.7 assists, and New York had a 9–3 record.
Just this past Saturday, Mr. Lin scored 19 points to help the team defeat the
Indiana Pacers, 102-88, under their new interim coach, Mike Woodson.


http://adage.com/article/news/volvo-inks-global-endorsement-deal-jeremy-lin/233385/

介紹車子就不翻啦 3/19的記者會上會公告代言細節

>v< 恭喜啦 $$入袋 ~



--
※ 發信站: 批踢踢實業坊(ptt.cc)
◆ From: 125.224.71.77
→ rutenac:wow
推 DAYAO:富豪車要在台灣翻身了！
→ qazxswptt:大陸車廠動作真快...
推 caremelsosad:恭喜啦!!
推 wylscott:LIN竟然會答應比較讓我意外 0.0
→ huibear0104:男生嘛不是都喜歡車嗎^^
推 pujos:不答應又不是傻了...
推 PTT0000:我也覺得有點意外。Volvo的品牌形象，沈穩，可靠？
推 tsuyokiss:LIN應該推掉幾千個了 比較好奇篩選標準
→ kukuso:Lin應該可以有一台Volvo車了
推 Subwei:他不是喜歡開賓士嗎XD? 以後影片會不會只能出現Volvo
推 trueheart11:題外話~我今天用手機看水果日報體育 竟然看到PTTOOOO
→ huibear0104:是賓士嗎 網友不是說他Audi? XD
→ trueheart11:的推文在體育新聞~~~
推 BossSB:=================可能說盡好話 會做公益之類
推 HidakaShu:是賓士啊XD
推 PTT0000:我查了一下Volvo的評價，走低調平實安全路線，好像滿適合
→ huibear0104:http://goo.gl/T659g 自由時報
→ trueheart11:是富豪車 他們家的車造型不拉風但是超耐撞又穩~~
→ PTT0000:Lin的。XD
→ huibear0104:是全球合約 好威呀XD
→ trueheart11:我聽過開富豪的朋友跟喜歡車的朋友講過富豪車是這樣~
→ PTT0000:true大，為什麼會看到我？XD                              03/19 13:00
推 Subwei:Volvo簽下張鈞甯以後，銷量成長30倍(商周1259期
→ trueheart11:就那篇新聞後面有 網友推文呀~ 他選了幾個 你是其中
→ mamimi:造型不拉風...但是耐撞又穩....好像蠻適合林的XDDDD
→ PTT0000:我也注意到是全球代言，本來以為只有中國區而已，好威！    03/19 13:02
推 caremelsosad:低調平實又安全，好Lin的感覺!!
→ trueheart11:一個 其他id我沒印象...下面資料來源他有寫ptt...
推 circlelee:林開始商業化了
→ huibear0104:不過要買的板友 goo.gl/a20Bj Lin打不倒volvo撞不爛~
→ qazxswptt:就說是大陸車廠了...所以才讓他較有意願吧
→ rutenac:對了  0000你今天上報紙耶
推 cinnie:哈 那張和林可以合作 形象都很好
→ trueheart11:林書豪目前已知只有代言NIKE 現也只多VOLVO.我覺得很
推 fairy0413:蘋果有PTT0000大的文字喔:)
→ HidakaShu:PTT0000：綠色不錯看+1，我覺得Lin穿起來可愛XD！
→ trueheart11:好 因為這表示他真的把重心都放在球隊比賽上~
→ rutenac:對阿 好像還有kauw大 印象中
→ HidakaShu:PTTOOOO板友紅了XD http://tinyurl.com/87ojzkz
→ fairy0413:全球合約...感覺很不錯!!!!
推 ClutchShot:Volvo還好吧 林書豪開的到阿 不要代言奇奇怪怪的就好
→ rutenac:0000&LIN今天同一頁啊~~~
→ trueheart11:不然它可以趁熱簽一堆代言餒~我想他跟經紀人都有共識!
推 PTT0000:天哪！我紅了！XDDDDDDDD                                 03/19 13:06
→ rutenac:對阿XDDD
→ rutenac:今天一翻開水果就看到你阿
→ ClutchShot:林書豪有說他希望簽的代言跟他給人的形象是相符的
※ 編輯: huibear0104     來自: 125.224.71.77        (03/19 13:08)
→ ClutchShot:也有說怕一下被捧太高 摔下來會很慘
→ kee32:挖勒還真的勒,暈倒..........
→ PTT0000:按右鍵存下來當紀念XDDD
→ JemyLin:XDD 記者果然愛上PTT抄新聞XDD
推 amorur:PTT0000現在連id都變紅了XDDDDDD
→ PTT0000:不知道Volvo給Lin多少代言費？希望他賺多一點XD
推 yun0215:原PO還幫0000大標紅XD 恭喜接了第一個代言XD?
推 mjdrcb:以前是瑞典的 被稱為瑞典國寶 被中國收購去了
推 HidakaShu:不是第一個吧 Nike才是?
推 trueheart11:哈哈哈..怎麼辦我一直大笑 推文跟id變紅好好笑喔!!哈
推 BossSB:林版林來瘋 PTT0000
→ yun0215:成名後的第一個吧?Nike是以前簽的?
推 treerivers:PTT0000是正妹~
推 phcebus:Volvo現在是中國品牌了!!!!!!!!(被中國人買下)
→ phcebus:跟以前的Volvo不一樣了
推 shadowydark:大家都好可愛XD
推 attdave:PTT0000sanity !!!!
推 ab32110:恭喜，之前就有消息了，一直在看什麼時候確定
→ huibear0104:http://goo.gl/PaXyC 另一篇外電 記者會時間是
→ huibear0104:3/19 下午5點 紐約時間~
推 itsnothing:經紀人：我想要一台volvo
推 rutenac:吉祥物不在阿 不然想看吉祥物一起上報紙XDD
推 zerokonz:這車以前評價是撞不爛的樣子?可是被中國收購就不知道了
推 wade6:這樣林現在開的賓士要換了嗎
推 nsps6209:PTT0000sanity  XDDDDDDD
→ tkastrology:大陸車　～＿～
推 Phancy:銷售成長30倍 跟張鈞甯的關係應該不大 應該是S40定價策略..
→ Phancy:不過以品牌和產品的形象來說 確實跟Lin很合 XD
推 globekjller:經濟人: 我也翻身了~
→ globekjller:納智捷: 崩潰!
推 DialUp:PTT大大ID好明顯XDDDDDD 鄉民代表0號ID
推 surpriseQ:老實說有點失望耶 我以為第一個代言會偏公益活動
推 amorur:其實我也是有點失望 很擔心林變質/ \
推 PTT0000:樓上兩位太誇張了吧！接代言很平常啊，他又不是不會做公益
→ PTT0000:活動，你們還怕他以後不捐錢做慈善嗎 = =
推 wengna:我也覺得上面兩位有點太誇張...............
→ wengna:之前就跟NBA的去做慈善關懷了...講變質有點扯
推 skymay:我也覺得有點誇張XD  他又不是來者不拒,應該是有慎選過了,
→ skymay:不然不會到現在才出現代言消息XD
→ wengna:因為這個代言約，而去否定他以前做的公益.................
推 surpriseQ:就跟之前回應的不是很相同  有點出乎意料  這樣叫誇張?
→ wengna:太無言了...........
→ surpriseQ:也根本沒有否定他阿  腦補太多了吧樓上
→ wengna:我覺得蠻誇張的阿，你又知道他在不成名時沒做公益...?
推 surpriseQ:根本沒人說他沒做公益...你從哪看到阿
推 skymay:他回應的不是說會評估過公司再決定是否代言嗎? 這樣有什麼
→ skymay:衝突?
推 lesley2836:說不定也有代言公益的 只是還沒發佈阿...
→ dalepp:會被人家酸成信徒不是沒道理的...一碼歸一碼
→ wengna:這樣也可以扯到信徒...
→ amorur:這樣也能戰= =
推 morpheme:別急著失望,商業代言和公益並不違背啊~
推 namie20:這樣想好了，代言後還可以捐錢作公益更兩全齊美
推 jjws79919:代言跟公益完全兩回事 如果接代言就變質 那有誰不變質呢
→ amorur:我有說他"已經"變質了嗎? 莫名其妙 !
→ amorur:真的是腦補很大!
推 kuan0817:老實說現在還沒有任何代言才奇怪咧
推 wildtruck:推張鈞甯和林書豪在一起