[外絮]富士比:林可能是哈佛有史以來最蠢的畢業生

[imgkiller (無血之大戮)]

只翻譯重點．

他會哈佛商學院學生的最好的case study：如果你的眼光不夠遠，你會損失無數的金錢，
和巨大的影響力。

一個世界級的行銷機器應該就留在世界級的商業首都。就像他自己剛告訴雜誌的，
如果可以選的話，他想留在紐約。

比起第一次的合約，多了五百萬，這合約對尼克來講，就變成了真正的毒藥合約。尼克可
能要為這五百萬多付三千萬。

我可以理解為什麼火箭會提供這合約，但為什麼林書豪會拿這樣的合約？

我只可以想出兩個理由：


一個是財務的確定性。這是保證可以拿到的

但多拿了這五百萬，就代表linsanity的終結。如果他留在紐約，只要他有上個季末表現
的80%，以紐約媒體和尼克隊推銷的功力，他保證可以有數千萬的代言簽約。

沒有人在乎如果林帶領山貓贏得大家的尊重。這不會令人感到興趣。可口可熱不會因此而
付他千萬美金代言。


第二個是自我。

上次傳言林不爽尼克．林在twitter上的模糊字句的推文 "probably not" true
跟典型的明星的回言很像"i am sorry if anyone was offened"

別人設想他想當球隊的絕對核心(go-to-guy)，而不想跟Melo和其他隊友合作。

這些設想全部都傷害到他的名聲。

大家喜歡他不是因為他是一個球星。

而是因為他曾經是一個失敗者(underdog) 但他謙虛，而且他贏了。

他的選擇 破壞了 媒體幫他曾經塑造的形象。


昨晚，主持人宣布林瘋狂的正式終結。但更確切的說，林把這個可能會帶來無限多黃金的
牌子，以五百萬美金最蠢的價格賤賣了。




http://www.forbes.com/sites/randalllane/2012/07/18/jeremy-lin-may-be-the-
dumbest-harvard-grad-ever/2/


Jeremy Lin May Be The Dumbest Harvard Grad Ever


Sorry for the harsh headline, but I’m having a hard time coming up with any
other conclusion. While I haven’t checked the Harvard core curriculum
lately, it must surely be light on math, psychology and logic, and completely
devoid of Marketing 101. How else to explain the self-destructive actions of
its most famous basketball alum, Jeremy Lin, who has taken the global
phenomenon known as Linsanity and doused it with kerosene.

After last night’s decision by the New York Knicks to let him walk to the
Houston Rockets, almost all of the analysis has focused on Knicks owner Jim
Dolan. He faced a vexing dilemma, given the back-loaded contract offer from
the Houston Rockets that would have forced the Knicks to effectively pay $50
million for Lin’s services three years hence. (My friend Howard Beck of the
New York Times provides a useful primer here.) How do you weigh Lin’s
basketball and marketing potential against a very small sample set (he’s
started all of 25 games in his career) and also against not just what he
would be paid, but the larger ramifications of his contract down the line?
Given that the adjectives associated with Dolan, backed up a dysfunctional
track record, generally include illogical, vindictive, paranoid and dumb (and
because I’m a lifelong Knicks fan, I’m being kind), he’s predictably being
ripped apart.

In the end, though, I’m more fascinated by the choices Lin made. Dolan will
be rich and reviled no matter what he does. Lin may have signed a big
contract, but he also just provided the folks at Harvard Business School with
a brilliant case study how to cost yourself millions of dollars and scads of
influence when you’re not looking at the big picture.

To review, the point guard’s scrub-to-star rise in February – Linsanity! —
 has arguably been the best sports story of the year, played out on one of
the biggest stages, Madison Square Garden. But the NBA’s complicated labor
rules forced Lin to shop around his services in order to maximize his next
contract with the Knicks. At first, he did so brilliantly, according to
numerous reports, originally getting Houston to offer him roughly $5 million
for his first two years of his contract (the maximum anyone was allowed), and
then a $9 million balloon in the third year, with a team option for a fourth.

Various Knicks sources, including their coach, playing poker as deftly as a
late-night drunk at Circus Circus, announced that they would match it, and
that was presumably that. A global marketing machine would remain in the
global marketing capital, as had been his goal all along, Lin just told
Sports Illustrated.

And this where Lin flunked miserably. After the clumsy Knicks showed their
hand, Lin and Houston agreed to add another $5 million to his guaranteed
salary in third year – a true poison pill, since that extra $5 million would
cost the Knicks an extra $20 million or so, courtesy of the NBA’s punitive
new luxury tax, atop the effective $30 million bite they had already
internalized.

I get why Houston did it.  But why did Lin, as an equal party to the new
offer, go along? I can only offer two theories:

Financial Certainty: With the revised offer, Lin guaranteed himself an extra
$5 million in his pocket, three years from now. That’s serious scratch for a
man who had been sleeping on his brother’s couch earlier this year. And
given legitimate worries that he was way overperforming during his magical 25
game coming out, taking the sure thing now makes some sense.

But why structure it in a way so punitive to New York? If it was all about
certainty, Lin could have instead tried to guarantee that fourth year (or
even a fifth year). At $9 million per, that’s way more downside protection,
yet spreading it out in a way that didn’t push the Knicks toward the fiscal
cliff.

As for the upside, forcing the Knicks to even consider ending his tenure in
New York is the truest definition of Linsanity. If Lin is even 80% as good as
he showed in flashes last season, fronting a very good, very hyped Knicks
team had the potential to bring him tens of millions in endorsements. But as
Steve Herz, who cuts celebrity endorsement deals as president of IF
Management previously told my colleague Tom Van Riper: “Lin leading the
Charlotte Bobcats back to respectability wouldn’t be that interesting. It’s
not something that Coca-Cola is going to play $10 million for.”

Insert “Houston Rockets” into that sentence, and you get Lin’s new
reality. Rather than the golden boy on an obsessed-over team in the world’s
media capital, he’s now an above-average player on a below-average team in a
low-profile city.

Yes, Yao Ming made the Rockets popular in China. It’s another reason why
Houston made a smart move here. But it doesn’t do much for Lin.

Ego: If you believe “sources close to Lin,” he was offended that the Knicks
didn’t court him pro-actively (ignoring the fact that the way the system was
set up, they needed to let someone else make an offer if he wanted more
money). Compounding matters, when he sent out a Tweet trying to clarify, Lin
said that such blind item stories are “probably not” true – the kind of
squishy response that conjures the classic celebrity “I’m sorry if anyone
was offended” apology.

Others have posited that he wanted to be the go-to guy on his team, versus
share with ball hog Carmelo Anthony and the rest of the star-laden Knicks.

Even speculation in these areas damages Lin’s brand. People didn’t fall in
love with Lin because he was a star player. They loved him because he’s an
underdog, he was humble and he won. The choice he just made, amid the circus
he helped create, undermines all of those attributes.

Last night, as I watched SportsCenter, the anchors declared these
developments as the formal  “end of Linsanity.” But it’s more accurate to
say that Jeremy Lin sold it for a $5 million note three years from now – a
monumentally foolish price for a brand that could have been golden.
※ 編輯: imgkiller       來自: 166.248.8.142        (07/19 04:31)
推 ab32110:純噓作者 我看他根本沒搞懂前因後果吧
推 Number41:感謝翻譯，林書豪似乎沒有要很多的代言
※ 編輯: imgkiller       來自: 166.248.8.142        (07/19 04:34)
推 zzzdragon:要是他那麼看重名利 他根本不會去火箭
→ zzzdragon:而且是尼克放棄他的 怎變成他拋棄尼克勒? 超好笑= =
噓 a0956359653:其實Lin只想認真打球而已！
→ imgkiller:很多人想讓他拿火箭第一次開的那份20m/3year+9m
推 ab32110:火箭自己要改他能怎樣.....尼克頻頻放話火箭提高很正常
噓 uwmtsa:他想賺錢早就代言上百種商品了
推 lygreen:就說林書豪選火箭不是為了錢 這些記者都在跳針喔
推 davideason:人紅自然是非也多 這是一種"privilege" 不紅也不會LIN
推 Cornell:所以這篇其實是在說他沒有像某些人說的那麼精啊XD
→ davideason:一天到晚被這種腦包酸 阿我還想問作者 你哪間畢業的?
→ davideason:尼克早就能先簽 是自己愛賭的 願賭又不服輸 現在圍剿林
推 Cornell:我倒覺得這篇表面上是酸 實際上是想突顯他的人格特質
推 essendo:我也覺得這是反串欸XD 一個世界級的商業機器? XD
→ essendo:這是從商學院追求財富的觀點提出觀點,正說明不是Lin的核心
→ essendo:思考
推 notgoodcow:他已經賺到很多哈佛的一輩子賺不到的錢 23歲...
推 praylove49:他只是想要開心的打球,在尼克根本沒有他表達意見的權利
→ imgkiller:如果用金錢跟名聲的角度來看，林留在尼克好得多
推 davideason:LIN很多哈佛畢業的同學 現在應該還在還債吧 LIN 8m/y
→ uwmtsa:如果他一直受傷呢?先拿先贏吧! 在紐約那種地方名聲不一定好
※ 編輯: imgkiller       來自: 166.248.8.142        (07/19 05:09)
※ imgkiller:轉錄至看板 NBA                                        07/19 05:11
→ lygreen:我怎麼看都覺得這篇很酸啊~先酸他愛錢~再酸他愛權
推 Cornell:我的解讀是 1.多拿五百萬薪水,損失數千萬代言 ->不在乎錢
→ soffi:內容破綻百出...真想噓這個作者....
→ Cornell:2.跑去火箭當老大,形象受損 ->不在乎形象
推 praylove49:林怎麼做都會被講話的
推 reitina:富士比恐怕遭dolan入侵，拿錢幫尼克寫反擊文
→ reitina:否則誰會問這麼蠢的問題?
→ chin0505:媒體的醜態!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
推 mackulkov:富比世
→ gary886:如果他只是想賺錢 他早就接一大堆代言了 不過還是感謝翻譯
推 xsummerx:是反串嗎?很多人酸他愛$，但這篇說若他要$就該留紐約
→ xsummerx:除非他太蠢，但，有可能嗎XD
推 casko:Lin只想打球 要賺錢早就有機會接代言了
推 plzsmile:他只是去一個真正需要他包容他的地方，NYK剛好不是。
推 crastal:富比士也跟華爾街金融那些捧過雷曼兄弟LP的人一樣還活在金
→ crastal:融風暴前嗎？打出上季80%的成績就能延續林來瘋，那裏真的
→ crastal:是紐約嗎？他們應該來台灣好好學習怎麼當一個慣老闆，英業
→ crastal:達業績創歷史新高還嚷著要裁員，這才叫生意人！我認為LIN
→ crastal:留在紐約的話，就算打出林來瘋時期2000%的功力，只要輸了
→ crastal:一場，照要被酸到爆，不然怎麼叫Underdog?
→ kixer2005:筆者完全不懂經濟跟行銷 回去重修邊際效益
→ vonnewman:這樣講太不公平了吧!要比校友成就應該是同一屆的比
→ vonnewman:跟林同年畢業的哈佛校友,有幾人年薪比他高的?比他紅的?
推 zzzaaaqqq111:相信富士比 這種文章比較有公信力 大家認了吧
→ vonnewman:在NY是比較容易紅,但大家都知NY客也是最無情的
推 newtypeL9:富士比這篇文章是沒錯，不過林看的東西跟他們完全不一樣
→ newtypeL9:這點他們可能到死都不會了解
→ rock810:這個作者是假設LIN的表現有原來表現的80％...沒表現的話呢
推 phix:只要瓜瓜還在 lin只能得十分  去火箭 可能可以得二十分
→ phix:反正打的好三年後尼克或許會簽他回來 怕啥
推 river2:林想賺錢的話就不會拒絕CAA了吧
噓 Hu5566:有人賠錢了嗎  好爽  哈哈~
噓 putare:笑話~~我看是紐約媒體才需要林吧!!林需要的不是linsanity
→ FRX:紐約這種嗜血的鳥地方還是趕快離開比較好
推 WongKarWai:那有史以來又有幾個哈佛畢業生賺得了那麼多錢
噓 allmygod:無聊。尼克不提合約在先，難道叫球員去喝西北風?!加上
→ allmygod:他不是完全為了錢，要接代言在那最紅時候可以接很多。
→ allmygod:富比士觀點是錯的，他的觀點是以投資人方向去思考的
推 uniquee:白癡文耶,就算講商業面,對岸的贊助商更敢給,而且也不在乎
→ uniquee:LIN在哪隊
噓 DavidJam:純噓富比士
→ guest001:反正到時候林低薪留在紐約沒辦法拿到千萬代言費作者又不
→ guest001:會幫忙補
推 uniquee:講難聽點,不管他是哪國人,對岸的人就是愛他,他如果跟YAO一
→ uniquee:樣(影響力一定更大),有了對岸幾億人+亞裔..科科.Coca-Cola
推 uniquee:最好不會屌他
噓 BigJ:林需要的不是錢，是尊重、珍惜與快樂打球的環境
噓 newtypeL9:富士比：不向錢看就是蠢
噓 vipailin:難道哈佛出來的都只知道錢嗎
噓 User0:一開始說他愛錢現在又說他很蠢
噓 ab32110:補噓一下 哈佛畢業的也沒幾個能在23歲傳到那麼多前
噓 wuling1001:林堂堂一個籃球痴漢是能有多精 每天都在想籃球而已= =
推 wuling1001:他要的只是一個信任他 尊重他的球隊 做不到就少廢話
推 soniccsie:合約最後只爽到火箭
推 jaykinki:富士比可能是有史以來最爛的雜誌
推 casper955033:從這篇文章看得出來Nicks真的很需要Lin XD
→ casper955033:所以才會如此的生氣 XD
噓 jaykinki:我又沒噓到= =
噓 guexx3:喔
推 hadoo:其實這篇不是沒有他的道理 希望豪哥和他的經濟團隊可以別讓
→ hadoo:這篇說的事work
推 hadoo:少了紐媒的加持 但多了控球的機會 要場場都贏球才行啊!!!!!!
推 hadoo:總之不管別人怎麼說 把球打好才是最重要的
推 hadoo:休士頓唯一的缺點就是媒體不比紐約 剩下都是優點 這方面補足
→ hadoo:應該會很強大~~~~~
→ hesione:point沒錯啊 只是結論錯了 這完全證明lin就是為好好打球