Juventus awarded at Expogoal
/04 12 2002
Protagonist as a team,protagonist as a society:Juventus
proved again to be one of the best societies in the
commercial strategy and sports marketing also at Expogoal,
the first congressual event dedicated to the professionals
of the football industry,held in Florence in December,from
the the 1st to the 3rd.
At the end of the event there were the "Football Marketing
Awards 2002" and the whiteandblack society was protagonist
with two awards,Romy Gai,for“Marketing Director of the year”
,and Juventus,represented by the cohordinator Giulia Mancini,
for the project“A dream for Gaslini”,in the category
“sports co-marketing”.
“I'm very proud of receiving this award–Romy Gai said–It
was an award possibile to be received thanks to two important
factors,a society like Juventus which believed in the
importance of the marketing applied to football,and a group
of collaborators,who worked on in this project”.
At Expogoal,Juventus also organized the“1st annual workshop”
,dedicated to its main commercial partners,with two meetings,
the first based on the topic“Co-marketing to give value to
partnerships” and the second,with a specific meetings addressed
to the partners to introduce the new version of juvestore.com,
the virtual shop for all the Juventus'supporters.
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