By the fall of 2001, Michael Jackson launched the WHAT MORE CAN I GIVE
project, a charity single to benefit the families of the victims of
September 11th. In early January 2002, the song "What More Can I Give" has
been recorded by an all-star cast of more than 35 artists including
Michael Jackson, Celine Dion, Usher, Mariah Carey, Ricky Martin,
Gloria Estefan, Anastacia, *NSync, Carlos Santana, Julio Iglesias and
Shakira.
In addition to the English version of the track, a Spanish version was
also recorded, titled "Todo Para Ti."
Unfortunately, Sony Music has refused to release the song and have
prevented Michael Jackson from releasing it through another
record company.As of this day, "What More Can I Give" is a dead project.
The talent and work of the artists who participated in this charitable
effort has yet to be used.
Marc Schaffel, the executive producer of the WHAT MORE CAN I GIVE project,
has recently been interviewed by Pascale, one of Michael Jackson's most
loyal fans.In an exclusive interview, Schaffel talks about the situation
and the future of "What More Can I Give."
Says Marc Schaffel, "Sony Music are punishing many innocent people who would
have been the much needed beneficiaries of the proceeds [of this project].
This the most blatant disgusting act of Corporate greed. Sony should be
ashamed of themselves and the public should not let them get away with this,
without a stink."
Asked about what the public could do to push Sony Music to release
"What More Can I Give," Marc Schaffel answered: "Publicly bringing this
[subject] to the attention of the world is the best thing to do.
I know that hitting Sony in the pocket book, and bad PR, is another great
way of ensuring this gets released and is done properly. The last thing we
want is for this to be just 'dumped' out for the sake of the pressure being
taken off and minimal funds being raised.
All eyes need to be on the company that puts this out to make sure proper
attention is given. I know the Sony shareholders are meeting soon. Maybe the
last effort should be made to focus on them. If they understand how this
issue could potentially hurt Sony both in PR and sales, they will demand
the release or replace the people who are hindering this and have made this
such a public spectacle for Sony. We need as much support now as ever.
Every fan base from all the artist involved should be making the same demands.
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