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Jewel This Way Forward One listen to Jewel's new This Way and you might be a little surprised at the noisy guitars and sexy attitude. Sounds like the Alaskan songstress has some explaining to do. by C. Bottomley here are two kinds of people in the world - those who think Jewel is a true poet and those who find her too winsome to bear. But the singer-songwriter's new album might just eradicate that latter group: in sound and style, This Way is a bold leap forward. For her third disc, the 27-year-old singer grabbed the production reins herself. In doing so she's captured an immediacy that comes close to the friskiness of her live shows. Gone is the fey attitude that's occasionally marked past discs. Here, she embraces roadhouse swagger and Eastern sensuality. Fans should be happily surprised, and critics - well, they may have to reconsider their previous stances. Content in her relationship with rodeo rider Ty Murray, brassy enough to go hook up with "Smooth" songwriter Itaal Shur, and surprised at how many listeners have found post-September 11 solace in her hit "Hands," Jewel sat down to tell VH1's C. Bottomley why she isn't going to be standing still just yet. VH1: This Way seems to have a deliberately broader scope than previous records. Are you going for broke this time? Jewel: I really wanted this record to reflect more of what I do in my live show. And it's been harder for me to do it previously, because records have never really been my strong suit. I've always been a much better live act. I didn't understand the language of the studio. You sing differently in a studio. The language, the craft - it's just a whole different deal. I avoided the problem on my first record by doing a live album. My second record I used a producer, which was frustrating in a way, because I think a lot of the punky spirit and provocative nature of the lyrics didn't come across - the music was pretty. This time I really wanted it to have a much more raw feel. And so I just decided to take control. It was a project I drove from the beginning because I had a very strong vision, and I was very protective of it. I think because of that I came out with a record that I really think sounds like me. VH1: How do you think the fans that have gotten their idea of who you are from the radio will react on first listening? Or more to the point, what reaction are you hoping for? Jewel: I don't know. I feel like you have to listen to the whole record to get a picture of the macrocosm. If you listen to one song, it will be a really isolated event. But to get the feeling for the whole record, you've really got to go from track to track and see how each song is juxtaposed, because one track will be almost opposite from the next. Which was fun for me, because I could show a wider range of my vocal ability. So I really don't know how people will react. It's sort of impossible to predict, to tell you the truth. VH1: On this record you're really trying to change people's perception of you are as an artist. Is the title - This Way - a warning? Does it tell us you're on a musical journey we should follow? Jewel: No, not necessarily. I think partly it's the perverseness of my humor. A record that most people will see as different for me - songs like "Serve the Ego," say - they'll hear as a slight departure. I liked titling the record after something... using the irony of that. The sentiment is really the opposite. To me it's just my own sense of humor, my own private joke. The record title had less to do with the actual title track than it did a road sign saying, 'Come this way.' VH1: You've taken time off from the music business over the last couple of years. What has happened - perhaps more personally than professionally - that has prepared you to make this album? Jewel:There are many paths you can take throughout the course of a career. It's really important to know where you'd like to end up, so that as you make decisions, you navigate a path that will lead you to your ultimate destination. Some people want fame, popularity and huge sales. I've always hoped to have a really long career. So I've tried to make each of my creative decisions and business decisions to allow for longevity. As a side effect I got really famous and really big. I didn't realize the two could go together. I didn't realize that I would be as big as I was without necessarily striving for fame. Once you are successful, there's a very seductive rhythm at work that keeps you wanting to outdo yourself. By the end of Spirit I felt like I didn't want to get into that trap. It almost makes you cartoon-like. I really wanted to make sure that I was able to stick up for the creativity of my songwriting instead of all my writing being skewed by, 'I want a hit. I want a No. 1 hit.' So I took a lot of time off. I wasn't really sure if I would come back into the big pop machine. What I ultimately realized is that I was going to keep about it like I originally had. Which was to just do music that I like - if it ends up becoming a hit, that's great. So the idea was to get away from it long enough that I could come back with my head clear, able to make a record that I just really, really enjoyed. One that I felt was provocative and spoke to social issues and spoke musically in new ways. I wanted to grow and change. VH1: You're famously independent. But are there any other artists you have looked at and thought, 'They have done this,' and that gave you the courage to make the decisions that you have? Jewel: There are a lot of people. I think Neil Young was actually quite a big influence on me. I toured with him when I was about 21. He just impressed upon me the fact that it's important to really communicate to an audience. To fight for that, more than to fight to be liked. I think Merle Haggard is that way. I think he's sort of punk rock in the sense that he always does what he wants as an artist, and doesn't necessarily kowtow to stereotypes, even though he's in country music - a business that's typically stereotyped. I think Joni Mitchell is someone who always just did what she wanted musically. I think Nina Simone and Josephine Baker were like that. There are a lot of writers, too. I find it happening more in writers than I do in musicians. I think fame affects them in a slightly different manner. They're a little bit more removed from the grip of it. VH1: It's interesting you mention country artists. A lot of these songs could be pigeonholed into the country rock genre. Did you gravitate more to that genre than on previous albums? Jewel: I feel that my first record had a lot of country influence. I can't really help it. I mean, I was raised on a ranch and my father was a cowboy. I grew up in such an odd melting pot of cultures. I grew up very redneck, but with a lot of artists around. It's usually not a mix you see together. My first record had several waltzes on it. I don't really think of what kind of genre I'm in. I just think of the song and whatever fits on it. I do think the new record kind of crosses genres. I thought that "Everybody Needs Somebody Sometime" was kind of a John Mellencamp or Bruce Springsteen type of thing. How I hear it in my head is totally different from how you hear it, versus how somebody else hears it. And I love that. VH1: "Everybody Needs Someone Sometime" sounds like something Shania would do. Jewel:: That's funny. VH1: But I'm not quite sure if that's a compliment or criticism. Jewel: When I think Shania I think of really slick. I think Mutt Lange. I think of Mutt Lange's producing and those types of things. Very different context. VH1: Had you recorded in Nashville before or was this your first musical stop on Music Row? Jewel: I've done quite a bit of recording in Nashville. I think my first record was actually mixed in Nashville. I think I may have redone "Who Will Save Your Soul?" in Nashville. I've worked there quite a bit over the years. VH1: Does the place's influence seep through onto the record? Jewel: No. I actually liked recording in Nashville better because I was able to detach from pop and rock culture more easily. I think when you record in New York and L.A., the musicians, at least subconsciously, are aware of the guitar tones found on a Creed record. The sound of radio and pop culture seeps in accidentally, and you end up seeming dated. I really try and keep my records as timeless as possible, so that hopefully they'll sound good in 20 years. I try to use timeless instrumentation. So recording in Nashville I asked people from very, very different worlds to record music they wouldn't normally be asked to record. I think it got them to sort of work outside of their own heads and to be able to come up with more original stuff. VH1: How has your relationship with Ty Murray influenced the songs on the album? Jewel: It isn't over-personal. I think whatever you're doing in your life affects your songwriting, whether it's directly or indirectly. But to a large degree it actually doesn't. A lot of it is just my active imagination. Also, some of those songs I wrote for this record, like "Love Me Leave Me Alone," I wrote when I was 20 years old. "Cleveland" I wrote when I was 21. Some of them are quite old. So the writing really goes across a large span of time. VH1: On your past albums, there's usually only one co-songwriting credit. On This Way, you drafted more collaborators than ever before. You wrote "Serve the Ego" with Itaal Shur and "Standing Still" with Rick Nowles. What do you look for in a songwriting partner? Jewel: On this record I wrote all the lyrics and all the melodies, and it's the music that we'd co-write. It's sort of a pleasure for me, because I can sing the chords I want a lot quicker than I can find the chords on the guitar. A lot of the chords I tend to go toward are easier to access on a piano than a guitar, and I don't play piano. So it was really fun and actually it sort of expedited the process to write with someone who played piano. "Serve the Ego" actually had three writers on it. But for some reason no one's really talking about that. VH1: You also wrote one with Ty Murray that plays with gender perspective - "Til We Run Out of Road." It seems written from his point of view. Jewel: It was New Year's Eve and we were camping in a cabin. I just wanted to show him what it was like to write a song - what the process was like. Until you go through it, you don't actually quite know what it involves, the mechanics of it. It's a mysterious. I thought we should write about something he knows about. So we wrote about him being on the rodeo trail, which he's done professionally since he was 18. There are many similarities between rodeo and rock 'n' roll. Very few people make a good living at it, very few get rich. Most do it because they love it, and they spend a lot of time in a rental car, just like young bands going around from place to place, trying their hearts out. So it's written from his perspective, but he really wanted to make sure the song wasn't exclusive - that you could relate to the song if you weren't familiar with rodeo. He also didn't want it to be cliched, so we stayed away from all 'bucking bronco' images and things like that. So it can sound like me being on the road, but it mentions his friend Willy Fields - a famous cowboy. It's definitely from his perspective. VH1: Have you ever written a song from a male perspective before? Jewel: That's an interesting question. I tend to write a lot of my songs from a male perspective. I've always wondered about it. I think I grew up reading so many male authors that my mind works in a somewhat male manner. My love songs definitely aren't. But even then sometimes I write songs from a male perspective that as a woman I would like to hear a man write for me! I can name 15 or 20 songs I might have written from a male perspective, actually. VH1: This is a more sensual record than before. Your lyrics have kinkier twists than people might expect from you. Can you comment on that? Jewel: You're the first person to ever actually brought that up. Since my first record there have been quite a few whatever you want to call it - racier, kinkier - references. Even on my first record - I was sort of shocked that I got away with nobody commenting on it. Like in "Morning Song" it says, "You remind me of the man I used to sleep with." Sort of very strange, bold, casual lyrics. I've read explicit love poetry since I was young. Neruda gets very detailed. Bukowski's the same way. I grew up reading writers like that, so it's always infiltrated my songwriting. VH1: You said that "New Wild West" was a more appropriate song for the September 11 tragedy than even "Hands." What's the background behind "The New Wild West"? Jewel: I began writing it at least five years ago when MTV's Rock the Vote asked me to host the Democratic convention. I think it was in Chicago that year. It never got finished. It was just one of those songs that started out as an idea but just never quite came together. I was driving through the county roads in Texas while recording the new record and it just came out. It speaks to American social and political trends that I find relevant - that sort of tell us where we're at today. As this terrorist bombing has become a part of current culture, I think the song's also relevant to that. VH1: What do you think of the new relevance of "Hands"? Jewel: I was pleased. Who wouldn't be flattered? My dad was like, "Wow! It's President Bush over my daughter's song!" I felt really proud that I think music at the least is entertaining and at its highest is able to inspire all sorts of things, from fear to hope. "Hands" is about walking the line between blind optimism and crippling cynicism, which can be different sides of the same coin. I don't think it helps a situation when you rub a crystal and say everything's okay when it really isn't. You're ignoring the problem as much as you're trying to say everything's fine. Cynicism can cripple you. It makes it unable to feel like you can ever have an impact on anything. So there's this middle ground of how you stay informed, stay aware of everything that's happening in the world and retain any sense of usefulness. I think a lot of young people ask themselves, 'How do you keep going and feel any sense of hope about this world?' I was pleased that this older song was used in a situation like this, that it was hopefully healing, and not just inspiring more terror and anger. VH1: Any chance of teaming up with Moby when you tour? Jewel: Yeah. He and I have been trying to work together for so long. I was supposed to work with him on Play, and then I ended up doing that movie and I couldn't get away. We sat down and kind of wrote a song together at his apartment, and I've never put words to it. 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