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Rio and Ruud back new anti-racism campaign
28/1/05 3:47 PM
Reds Pair Back Stand Up, Speak Up Campaign
Following the recent increase in reports of racist incidents in football,
Manchester United pair Rio Ferdinand and Ruud van Nistelrooy
joined a host of other top players from across Europe in a new campaign
protesting against this continuing problem.
The campaign - called Stand Up Speak Up – was launched by
Rio and Arsenal's Thierry Henry at a press conference in London yetserday
(27 January). It aims to encourage the ‘silent majority’ of
non-racist fans to speak up against racist abuse in stadiums.
The symbol of the campaign is two interlocked wristbands,
one black, one white, which will be worn by players across Europe
from the end of January. Initially, 2.5 million of the wristbands
will be available to fans across Europe from 6th February.
The wristbands will be available in the Manchester United megastore.
In return for the wristbands, fans are invited to make a donation
of €2 (￡1.50 UK), which will go towards a central Stand Up Speak Up fund.
This fund will be administered by an independent,
not-for-profit organization - the King Baudouin Foundation,
based in Brussels - which will conduct extensive research into
the problem of racism in football and distribute the money raised to
organizations across Europe working in this area.
The campaign, which is created by Nike, features a TV commercial
in which different players hold written cards that demonstrate
their joy at football, but their anger at continuing racist abuse.
The players in the commercial emphasise that they need the help of
other fans to prevent this abuse.
The commercial was filmed during December 2004 in five different languages.
Every version features Thierry Henry and Ronaldinho,
but the English version also features Rio and Ruud.
Published by Steve Bartram and Charlie Brooks.
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