[轉載] C羅自傳《Moments》（3）
轉載自：紅魔曼聯中文球迷論壇 www.manut.com.cn
http://www.manutd.com.cn/forum/thread-71827-1-1.html
我對廣告的喜愛
足球當然是我的最愛，但是我還發現我非常喜歡拍廣告。不過，我有一個貫徹始終的
原則，那就是，用產品來定義自己。所以，如何挑選廣告產品是非常嚴肅的事情，因為這
不是我擅長的領域，正如我一直在說的。拍廣告是足球帶來的副產品，我的踢球技巧，我
的踢球位置，代表葡萄牙國家隊，作為曼聯球員，這才是我首先考慮的事情。不過，我必
須提名感謝一個人，這個人在我的市場推廣和廣告活動方面一直都在幫我，路易斯-科瑞
亞。他是負責我廣告代言的所有手續，從挑選到簽約的各個細節。他在門德斯的經紀公司
克斯提福特裡面，也是我的經紀代理，是首屈一指的人物。他對自己從事的事情都非常的
誠實，非常的專業，而且還非常的坦誠，知道要做出什麼，給出自己的有用的建議。
我的第一份廣告合同是在我剛剛加盟曼聯不久，是我跟普通牙的財團BES簽的，這也成
了我的第一個贊助商。那個時候我18歲，一點經驗也沒有，但是廣告還是比較好看的。這
個點子比較棒：我射門，不停的射門，不過球門老是突然轉向，不過最後我還是進球，球
門被弄倒了。攝影持續了兩天，但是我沒有感覺到累。相反，我認為這非常有意思。因為
這是我在廣告領域的第一次經歷，而且這是一個非常有想像力的創意。你可以說這是我第
一次當演員，我必須持續不斷的射門，而且我的表情還要不斷的變化，因為球門老是動，
所以我要做出不同的表情，有害羞，不耐煩，還有到最後的滿意。我第一次的經歷非常好
，這鼓勵我繼續接其他的廣告。
其中有一個廣告是這樣的，我在一個可樂罐子裡面，用冰塊來玩倒鉤。這個非常精彩
。這是我參加的所有的2006年世界盃可口可樂廣告裡面最好的一個，而且這是在中國拍攝
的，結果非常的搞笑。我們拍攝了兩天，中間，我有雜耍足球似的表演，有時候穿著葡萄
牙國家隊服，有時候穿著一些註明飲料品牌商標的衣服。最後的結果讓人震驚。罐子活了
過來，可以動起來，冰塊代替了足球。
我在0506賽季開始前的時候跟曼聯到的中國。也是這個時候我跟可口可樂的合作才開
始的。我被中國人民的熱情震驚，他們真的是非常的特別。不管曼聯走到哪裡，都會有很
多人聚在那裡，所有人都停下來看著我們。我也被他們對足球，尤其對曼聯的熱情震驚。
沒有人會想到在機場會有那麼多人歡迎隊伍的到來，個人來說我雖然知道這裡市場巨大但
是沒有想到如此之大。也就是這次訪問讓我有機會發展我的計劃。只要給與一點就足以愉
樂大眾。現在我明白了這個現象。足球之愛能讓奇跡發生。
我能深深體會這一點。原來，很早的時候，我11歲，足球讓我克服了很嚴重的病痛。
那個時候我在為馬德拉國民隊踢球。當然毫無疑問這場比賽至關重要，我們需要贏得比賽
，這樣才能成為冠軍。但是我感到我病了，現在想想應該是流感，所有人都不指望我會上
場。「我要打比賽。」我說。我媽媽很擔心，害怕，「孩子，你不能上場因為你病了。」
試圖說服我。「媽媽，我想上場，我需要上場，這是很重要的比賽。如果我感覺不好不能
繼續的時候，我發誓我會要求被換下場的。」我爭論說。媽媽也無能為力了。當我上場比
賽的時候人民都吃驚了。我在場上一點也沒有感到不舒服。我只知道我進了一個球，我們
奪得了冠軍。這都是值得的。
我第一次當模特的經歷是跟倫敦的服裝名牌PEPE牛仔合作，很顯然跟我之前拍的廣告
大相逕庭。我把這看成是我個人的一次挑戰，因為我必須跟一位職業模特肩並肩的擺出姿
勢，而她不像我，對相機卻是熟悉之極了。然而，攝影師對我的鎮定吃驚的很。我們拍攝
的地方在葡萄牙靠近里斯本的一個工業區域，叫做巴瑞羅的地方。這裡是一片廢棄的荒地
，不過對設置一些佈景來說卻是非常的合適，有的佈景是用汽車，有的甚至還有一些狼。
這讓我既好奇有覺得好玩，一共花了我們2天的辛苦勞動。不過一切都是有回報的，也值
得我們付出。攝影師告訴我，看到我鎮靜的樣子根本不相信我是第一次拍這種作品。
在2005年6月，我來到了印尼為一家叫做EXTRA JOSS的能量飲料拍攝廣告。很遺憾，
這些鏡頭沒有在歐洲播出。結果太難以置信，因為整個過程都是在世界上最漂亮的島嶼封
閉進行的。這是讓人難以忘記的回憶之一，為了這次旅行，為了設計的創意，為了跟我共
事的人們。我們在雅加達和巴厘島共事了3天，期間我們到了很多的地方，機場，街道，
海濱，還有山上。我記得為了攝影，警察還封鎖過一條街道。我還會想起在山上的一幕幕
，一位老者光著腳，肩上背著一籃子椰子，讓我聯想到了70年代的還有越戰電影的一些場
景。
在巴里島的攝影是由一群當地人唱著印度文化和神話改變的歌曲，圍成一個圈子，周
圍還點上火開始的。我站在中央，光腳玩著球。周圍萬籟俱寂。這些當地人面面相覷，驚
訝於我剛才用腳完成的「魔術」。篝火，歌聲，月影，這些在日落之後的取景，烘托出一
種很強的神秘意境。這是一次奇特，壯觀，獨一無二的經歷。
My fondness for advertising
Football is my absolute priority but I do recognize that I am very fond of
advertising.
However, I do have an absolute rule, and I always stick to it: to identify
myself with the product. Therefore the process of selection of endorsements
is a very careful one, because this is not my main activity, as I keep on
repeating. It is a consequence of my playing skills, of my standing in
football, and that I represent the Portuguese national football team and,
obviously, being one of Manchester United's players. And here I must
mention, to be truly fair, someone that throughout my career has been the
pillar of all my marketing and advertising activities: Luis Correia. He is
the one who manages this process, both in product selection and the
arrangement of all the details. He has always been the main force behind
Gestifute, which is Jorge Mendes' company, my managing agency. He is
extremely honest in what he does, is very professional, and he is also very
straightforward, knowing what to do and with very precise opionions.
The first advertising contract I signed occurred shortly after my arrival at
Manchester United and it was signed with the Portuguese financial group BES,
which became my first sponsor. I was just 18 years old, with no experience,
but it ended up being spectacular. The idea was also excellent: I’d shoot,
shoot and shoot and the net would always swerve away from the ball, until,
eventually, I'd score and the net would fall down. The recording took two
days, but I never felt tired. On the contrary, I thought it was very funny,
as it was my first experience in this field and it was also a very
imaginative advertising concept. You can say it was almost my first as an
actor, as I had to change my expression depending on the shots I made … As
the net was swerving from my shots I had to make countless expressions, from
shyness, through impatience, up to the satisfaction of making the objective
happen. My first experience within this field went really very well and
encouraged me to have others.
One, for instance, had me inside a Coke can, doing bicycle kicks with ice
cubes. That was really spectacular. That is one of the strong images
resulting from my participation in the campaign promoted by Coke for World
Cup 2006 and that was exclusively directed at China. The final result was
really fabulous. We recorded for two days, during which I did a lot of ball
juggling, sometimes wearing the Portuguese national football team, and others
wearing the trademark shirt of this famous cold drink, the most popular in
the World. The final result was amazing, with the can coming to life and
hopping as it made moves … with ice cubes replacing the ball.
I went to China with Manchester United during the 2005/06 pre-season – it
was then that my negotiations with Coke started. I was surprised by the
enthusiasm of the Chinese, they are in fact a very special people. Wherever
United goes, crowds gather and everybody stops to see the team. But I was
astonished at their passion for football in general and for Manchester United
in particular. No one was expecting to see such a crowd at the airport to
receive the team and, personally, I was caught off guard although I knew that
this market was huge. With this visit I had the opportunity to develop my
plan. A dribble is all that it takes to amaze these people. Now I understand
this phenomenon. The passion for football makes miracles happen.
It was precisely my dedication to football that, one day, whilst still in the
early stages of my career, at 11 years old, made me take the risk of playing
even though I was dreadfully ill. At the time, I was playing for Nacional da
Madeira and the game in question was absolutely decisive, as we needed to win
in order to become champions. But I fell sick – I believe I had a fever –
and nobody was counting on me any more. 「I am going to play,」 I declared. My
mother was worried and afraid. 「My son, you cannot play because you are sick,
」 she said, in an attempt to dissuade me. 「Mum, I want to play. I need to
play. It is a very important game. If I fell very bad and if I feel I cannot
continue, I promise that I will ask to be replaced immediately,」 I argued.
There was noting my mother could do. Everyone was surprised to see that I was
going to play. On the pitch I never even thought about the aches and pains.
All I remember is that I scored a goal and we were champions. It was worth it.
My first modeling experience was with the London clothing trademark Pepe
Jeans and, obviously, totally different from everything I had done until then
in advertising. I saw it as another personal challenge because I had to pose
side by side with a professional model, who was used to the cameras, unlike
me. However, the photographer was surprised by my calmness. The location
chosen was Barreiro, a Portuguese town near Lisbon and close to a factory
area. It was a deserted wasteland that was ideal for the creation of some
very stunning backdrops, along with cars and even some wolves. It was both
curious and fun, although it took us two days of hard and tiring work. But it
was worth it. At the end, the photographer told me that because of my calm
attitude he could not believe this was my first time on a shoot.
In June 2005 I went to Indonesia to shoot an advertisement for an energy
drink called Extra Joss. I regret the fact that the images have not been
broadcast in Europe, because the result was incredible, but the campaign was
exclusively directed to this, the greatest archipelago in the world. It was
one of the most gratifying experiences I have had: for the trip, the
recording concept, and the people that were with me. We worked for three days
in Jakarta and in Bali, in very varied locations, such as the airport, the
city streets, the beach and the mountains. I remember that the police had to
close one street due to the filming. I also recall being on the mountains and
one scene, an elderly man with no shoes on, coming down from one of the hills
with a basket full of coconuts on his shoulders, an image that carried me
back to the 70s and to the scenes of some Vietnam War movies.
The shooting in Bali started with a group of natives forming a circle, singing
songs based on Hindu culture and mythology, and surrounded by fire. I was
standing in the middle, barefoot, playing with the ball. When I finished my
「performance」, I sat on the floor, with my legs crossed, and there was an
absolute silence. The natives looked at each other, amazed with the 「magic」
I just finished doing with the ball. The fire, the songs, the penumbra –
these shootings were done just after sunset – creating an atmosphere of
strong mysticism. It was both strange and spectacular. And a unique experience.
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