[問題] 請問一題行銷管理方面的問題

[ohbabe725 (sosobunmeimei)]

What user benifits in advertising for each of the following 3 products
might lead you to conclude that the marketer is trying to appeal to each
of these 3 market segments?

products:(A)DVD player (B)Toothpaste (C)10-day Caribbean cruise

market:(A)young singles (B)retired people (C)empty-net couple

可以麻煩幫我解答嗎看不太懂題意是指那些購買者的利益還是業者?
該從哪個角度回答呢?


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推 littlestupi:我覺得應該是說..你這三種產品的廣告推廣應該強調何
→ littlestupi:種消費者利益以吸引並符合題目所設定的三種消費者區隔
→ littlestupi:的需求...例如我在推DVDplayer我要怎麼推廣才符合年輕
→ littlestupi:的單身消費著的需求及碰觸到他們內心的使用欲望
→ littlestupi:應該是這樣吧...個人淺見...有沒有其他的強者可以回答