[情報] 鋼鐵下的本土情懷

[smtownya (可唯)]

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瑪莎/Page 32
五月天貝斯手，期待有天被廝守。說的比唱的好聽，
作文比作曲受歡迎。相信原力會與你同在，以認養代替買賣。

Mathew
The bassits of the band Mayday.is looking forward
to being together with one day.
This sounds better sayinging.Writing is much more
popular than composing music.
He believes that strength will be with you.
It will be better to adopt instead of trading.


Native State of Mind under the Steel


究竟大家口口聲聲的「工業風」該是什麼樣子？老舊的倉庫挑高、打掉的牆面、外露的鋼
筋、水泥與黑鐵的材質？帶著這一長串疑問，來到瑪莎一手打造的離線咖啡館，當陽剛冰
冷的結構遇上本土人文的溫婉，呈現出紐約工業風底下的台灣味，這是一個有趣的概念，
也是老闆瑪莎埋藏心底已久的夢想。

What should ‘Industrialism’ be like? Is it an old warehouse with elevated
ceiling, destroyed walls, exposed steel, mixed materials of cement and black
iron? With this long list of questions, I arrive at Offline Café built by
Martha. The cold masculine structure meets the local humane gentleness which
generates the Taiwanese style of New York Industrialism. Such interesting
concept has been the dream hidden in Martha’s heart.


一張多人坐長桌，店內正播放著90年代英倫搖滾，你漫無目的地左顧右盼，點了杯拿鐵，
開始發呆放空，隨後，你注意到這空間處處是寶物，抬頭看了看掛在牆上的披頭四經典海
報，接著，不知不覺，你開始觀察起身旁一個個和你氣味相投，卻彼此陌生的人們，你們
正一起享受著咖啡廳老闆的品味、一起天馬行空，然後可能一起孕育出意料之外的新思想
。

近年來台灣除了隨處可見的連鎖品牌咖啡店，許多獨立咖啡館也紛紛出頭，甚至不少名人
也都投入了獨立咖啡店市場，五月天的瑪莎就是其中之一。位於華山藝文中心紅磚區的離
線咖啡便是瑪莎一手打造的工業風咖啡館，「想要經營咖啡館是想滿足自己不能從五月天
身分中得到的滿足。」瑪莎這樣說著，於是他放下名人的包袱，將自己個人的品味和理念
化作具體的實踐。

為什麼要去咖啡館？因為想坐下來好好和朋友敘敘舊，可能要消磨等待下一場電影的悠閒
空檔，或者只是逛街累了想找個安靜舒適的地方輕鬆地聽聽音樂、翻翻雜誌。咖啡館之於
一座城市的意義是什麼？也許不過是提供都市人一個跳脫忙碌、釋放疲勞的收容所。「咖
啡廳應該要有社交中心的功能！像法國老字號花神咖啡館那樣。」瑪莎認為，咖啡館的定
位不該只是一個吃吃喝喝的餐飲場所，更是老闆個人氣息的展現，包含老闆的美學觀與生
活觀，開咖啡館就像是把自己所喜愛、珍藏、想分享的一切拿出來分享，然後吸引到一群
認同你的氣氛和概念的人們聚集在一起，除了有機會彼此交流，激盪新思維之餘，也可以
讓社會上既有的議題在這樣一個空間內發酵。

在台灣獨立咖啡業者大多選擇走日系雜貨小清新風格的同時，離線咖啡走的是較少見的工
業風，以黑鐵、木頭、水泥為主要素材，為了不讓整體氛圍過於冰冷，也不能太過溫馨，
瑪莎和室內設計師好友孫瑞婷經過多次討論修改、調配三種素材比例。店內的空間大，座
位卻不多，因為瑪莎認為獨立咖啡店的立意不在於追求商業的極大化利益，而該是背後的
精神內涵。因此，瑪莎告訴我們店的中間本來想擺的是高腳椅，但是後來發現一擺了高腳
椅，其他客人的視線就會被擋住，無法一窺整間店的全貌，反而限縮了顧客的視野，以及
和空間的連結感。「站著喝咖啡反而更悠閒啊！而且從另一個角度欣賞整個店面也是很棒
的經驗。」於是瑪莎決定仿效歐洲許多咖啡館，將中間的位置空下來當作讓客人站著喝咖
啡的吧檯，為台灣民眾帶來另一種型態的咖啡館經驗。

離線咖啡除了寄賣雜誌與CD之外，瑪莎告訴我們他最想打造的是一個Select Shop的概念
，挑選自己喜歡的廠牌合作，將自己所認同的品牌聚集在一個空間。「這裡的觀光客很多
，所以我們必須要做好台灣的門面。」同時，瑪莎也希望打造一個有台灣氣氛的品牌，呈
現台灣自有的格調與特色，例如和Sense 30的腳踏車或羅文嘉的水牛書城合作，在紐約氣
息濃厚的工業風空間中注入一股台灣人文氣質。

One enters the café and would see a long table of many seats and hear
Britpop of the 90s, then order a cup of latte and start to relax. You would
see treasures everywhere in this space and look up at the ceiling where there
is a classic poster of the Beatles. Unconsciously, you begin to observe
like-minded strangers sitting around you; however, you are all enjoying the
taste of the coffee and daydreaming to breed new and unexpected ideas.

In recent years, chain coffee shops have sprung up ubiquitously through
Taiwan; in addition, many independent cafes have been founded. Moreover, many
celebrities have participated in the individual café business; Martha of
Mayday is one of them. Offline Café is located at Huashan Creative Park. “
The purpose of opening this café is to achieve the satisfaction that I couldn
’t get from being a member of Mayday”, said Martha. Hence, he lets go of
the burden of being a celebrity to bring his personal tastes and ideas into
concrete practice.

Why does a person want to go to a café? One might want to sit and have a
chat with old friends kill the time waiting for a movie, or want to find a
quiet place to enjoy listening to the music or read a magazine after a day of
shopping. What is the significance of a café in a city? Perhaps it is simply
a shelter provided for the people to escape the busy city and to release
their tiredness. “A café should be a social center, just like Café de
Flore in France.” In Martha’s opinion, a café should not be just a place
for eating and drinking; instead, a place where the owner expresses his
personal taste in atmosphere, including his view of aesthetics and that of
life. Running a café is to share one’s favourite things and gather with
people who have similar habits and interests. Besides providing an
opportunity for communication and brain storming new thoughts, it also allows
existing topics to develop in this society.

The independent café in Taiwan mostly follows the Japanese style; however,
Offline Café chooses the industrial style with iron, wood, and concrete as
the main materials. In order to prevent the atmosphere being too old or too
warm, Martha has several discussions with the designer Re-Ting Sun to
finalize the chosen materials. The interior space is large; however, there
aren’t many seats because the main purpose for this café is not to pursue
the maximum profit; instead, the most important issue is the spirit of
running this café. The original idea is to place high chairs in the middle
of the space; however, these high chairs would block other customers’ view
and prevent them to see the entire interior space. “Drinking coffee standing
is another style of leisure. Besides, one could enjoy the entire space from a
different viewpoint, which is another great experience.” Thus, Martha
decides to apply this concept from the European café and let customers stand
at the counter to drink coffee. This brings a totally new experience for
people in Taiwan to enjoy drinking coffee.

In addition to magazines and CDs being on for sale at Offline Café, Martha
wants to build a select shop concept store at this café that she could
co-work with her favorite labels and bring them all together in one space. “
There are a lot of tourists here, thus, we must give a good impression of
Taiwan.” Besides, Martha also wants to create an atmosphere of the Taiwanese
brand to show Taiwan's own style and characteristics, such as working in
cooperation with Sense 30, the bicycle shop, or the Buffalo Bookstore of
Wen-Jia Luo; hence, to infuse Taiwanese humanity into the thick atmosphere of
the New York industrial space.

文章出處:Cacao 可口雜誌 Vol.15 "Utopia 烏托邦"

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已有經過出版商可口智造有限公司同意授權
可將此文發佈於PTT_MayDay版
若有需將此文轉載請先知會可口智造哦!
因為.....我只有問可不可以po在五版而已.
--

XX KTV唱歌中.....

我:怎麼沒有倉頡??(五月天)
友:(驚)你不是都用新注音嗎???
我:@$^&*^%$@#@(暈)

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※ 編輯: smtownya (1.175.91.48), 10/30/2014 01:31:13
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