The ``Hanging Up'' Web site contains all the information on how to access the
wireless web micro site through a web phone. This section will be updated weekly
with new material and bits of information about the movie that you can't get
anywhere else. Fans can read original content about the production, the cast
and crew, and quotes from the actors. The wireless Web site can be viewed by
typing in mobile.sonypictures.com in the ``go to'' menu of a web enabled cell
phone browser.
How This Works
``This is all about Internet information reaching people where they are, when
they need it, and on many devices,'' said Tim Chambers, the Director of
Technology for CTI. ``The 'Hanging Up' wireless site uses an open, standards
based language, known as the Wireless Markup Language. This new web language
has been specified as part of a larger wireless web standard known as the
Wireless Application Protocol (WAP). This is supported by a cross-industry
group known as the WAP Forum, as well as by the W3C Web standards group. These
web pages are written specifically to be read by people on the smaller black
and white screens that most Web enabled phones have today.
``Most people choose which movie to see about a half hour before seeing it.
So it's key for CTI to have its movie information available for instant
access,'' said Keeler. ``We want to reach people not only when they are in
front of their computer at work, but when they are out at dinner and trying
to figure out which movie they want to go see that evening, or where the
closest theatre is and what movies are showing.''
``At CTI, we see web enabled smart phones as a key new platform for our
content. We have been the most aggressive of all the Hollywood studios
in reaching this new audience. Last January, CTI was the first studio
to launch Web content for handheld computers, such as Palm Pilots and
Windows CE devices, and this is our next complimentary step,'' says Chambers.
``Today, most phone web browsers in the US are primarily text based, and
as such are simple, but even at this early stage, they show great power
and usefulness. We fully expect, that as the Web did before it, that WAP
browsers will evolve to support color, graphics, animation and even video.
And as it does that, and as bandwidth increases to these devices, content
designed specifically for the medium will flourish,'' added Chambers.
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