課程名稱︰網路資訊服務
課程性質︰選修
課程教師︰唐牧群
開課學院：文學院
開課系所︰圖資系
考試日期（年月日）︰102/6/5
考試時限（分鐘）：120
是否需發放獎勵金：是
（如未明確表示，則不予發放）
試題 :
1.If the frequency with which an event varies as a power of some attribute of
that event (for example, its magnitude or popularity), the frequency distribu-
tion is said to follow a power law. It has been shown that the circulation of
books and the sales of other cultural products often follow the power law.
According to Chris Anderson, what are the three conditions for the power law
phenomenon in the sale of cultural products(25 points)?
2.Chris Anderson, the author of 'The Long Tail', argued that the future of
business and culture is not in hits (i.e. the popular sellers), but in what
used to be considered as misses (i.e. the tail). According to Anderson, what
causes "the death of 80/20 law"? What are the three forces behind such a phen-
omenon? Try to elaborate his argument and also offer your own observations
(25 points).
3.Chris Anderson argued that people's consumption of information will be more
diverse with more choices now being made available online. Is availability the
only factor in determining the diversity of our information consumption?
Discuss how you agree and disagree with him. To answer this question, list all
the social or technological mechanisms that you can think of that might incre-
ase or decrease the range and diversity of one's information consumption
(30 points).
Answer two of the following three questions
4.Define 'cognitive authority'. What are the possible cues we as information
seekers can use to infer the 'cognitive authority' of information and informa-
tion source? How do search engines automatically determine the authority of a
web page? (10 points)
5.What does David Weinberger mean by "three-orders of order" of information
organization? How has digitalization changed the ways we access information.
Focus especially on how users' browsing experience with information in virtual
space might be different from that in physical space.(10 points)
6.HTML and XML are two of the most commonly used mark-up languages, what fun-
ctions are they designed to perform respectively? What characteristics of XML
make it an ideal language for creating metadata?(10 points)
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