課程名稱︰國際企業管理
課程性質︰國企系必修
課程教師︰陳厚銘
開課學院：管理學院
開課系所︰國企系
考試日期（年月日）︰98/5/1
考試時限（分鐘）：2小時30分鐘
是否需發放獎勵金：yes
（如未明確表示，則不予發放）
試題 : (共200分,open book)
Explain or define the following terms. (50%, @5)
1. "Born global" firm
2. Focal firm
3. Eclectic Paradigm
4. Emerging Market
5. Offset agreement
6. Buy-back agreement
7. Gray market
8. Greefield FDI
9. Offshoring
10. Cross-licensing
Short Essay: (150%, @10)
1. What are the pros and cons of globalization?
2. Explain the differences between franchizors, licensors, and turnkey
contractors. What factors determine the type of entry strategy used?
3, Explain why per-capita income as not always the best indicator of an
emerging market's potential.
4. What is the primary performance determinant of MNCs? Is performance driven
by industry-, firm-specific or country factors? Please explain the major
argument in literature on this subject.
5. What are the differences between regional and global MNCs?
6. What is the IR model? Explain the reason why firms consider these elements
when condict business all over the world, how firms coordinate these strategies
into organizational execution.
7. Please discuss the factors relevant to a firm's decision whether to
centralize or decentralize foreign operations.
8. Please describe what factors are important to consider when screening a
foreign market for internationalization potential.
9. Describe the societal consequences of market globalization. Provide an
example to illustrate each consequence.
10. Please discuss the key differences between project-based collaborations
and equity joint ventures.
11. What are the major characteristics of licensing? What are the major
characteristics of franchising?
12. Describe the risks faced by firms that enter licensing agreements in
foreign countries. How did Subway overcome the challenge when entering into
China market?
13. Explain how successful franchising arrangements blend the skills and
functions of both parties. What qualities and assets to franchisors and
franchisees contribute to the relationship? What's the advantages and
disadvantages of franchising to franchisee?
14. Explain why so many foreign companies have achieved little or no success
in China. What explains the success of some of the firms over others? Please
use the "Natural Beauty(自然美)" case to explain your answer.
15. Taking Ganso Crop(元祖食品) as an example, when the company entered into
China market, how did they conduct their internationalization strategy? What
factors they should consider in their FDI locations?
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※ 編輯: jesus1989 來自: 140.112.249.126 (05/02 15:48)