課程名稱︰產業經濟
課程性質︰選修
課程教師︰湯明哲
開課學院:管理學院
開課系所︰國際企業學系
考試日期(年月日)︰103年10月22日
考試時限(分鐘):15分鐘
是否需發放獎勵金:是
(如未明確表示,則不予發放)
試題 :
Industrial Economics Quiz 1 (20% of the midterm exam)
ID:__________ Group ID:__________ Name:___________
You are not allowed to use a dictionary in the exam, except for the students
who received my permission. But, you can raise your hand if you have any
questions about any English vocabulary in the quiz. TA will write down the
Chinese meaning of the word on the board.
In the following questions, you can assume that "other things being equal".
True/false questions: You could answer as many questions as you want. A correct
answer earns one point each, 0.5 point penalty for a wrong answer.
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1. Conglomerateness most likely decrease competition due to deep pockets.
2. Excess capacity most likely increases competition.
3. High capital requirements most likely increase competition.
4. Perceived product differentiation most likely decreases competiton.
5. High fixed cost/ variable cost ratio most likely enhances competition in the
short run.
6. The height of barriers to exit is not one of Porter's five competitive
forces.
7. S-C-P paradigm stands for strategy-competition-performance paradigm.
8. "Perceived" product differentiation decreases entry barriers.
9. "Economies of scale" decreases barriers to entry.
10. The demand curve of the "differentiated" goods is steeper than that of the
"non-differentiated" goods.
11. Cyclicality of the industry is most likely to decrease competition.
12. Product durability is most likely to increase competition.
13. Markets of goods with low value/weight are mostly less competitive on the
worldwide basis.
14. High turnover of firms in the industry points directly to low entry
barriers.
15. In US manufactoring industries, product differentiation is more important
than scale economies in explaining entry barriers.
16. Fixed cost of specialized assets is a barrier to exit.
17. In the oil industry, the short-term price elasticities are lower than
long-term price elasticities.
18. The concentration of markets in US is higher than that of Taiwan.
19. Firms tend spend more on advertising in moderate concentrated industries
than firms in high concentrated industries.
20. Large firms in US carry more research activities than smaller ones.
21. Vertical integration will most likely decrease entry barriers.
22. Advertising is more important in the shopping goods industry than in the
convenient goods industry.
23. Competiton in the industries with high price elasticities more intense
than low price elasticities ones.
24. The diamond industry shows that the market structure determines market
conduct with in turn determines market performance.
ANS: 1. T 2. T 3. F 4. T 5. T 6. T
7. F 8. F 9. F 10. X 11. F 12. T
13. T 14. T 15. T 16. T 17. T 18. F
19. T 20. T 21. F 22. F 23. T 24. F
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φ(t;σ,μ) = e 2
x
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