課程名稱︰服務業管理
課程性質︰工管系選修
課程教師︰黃崇興
開課學院：管院
開課系所︰工管系
考試日期（年月日）︰08/1/16
考試時限（分鐘）：忘了
是否需發放獎勵金：yes
（如未明確表示，則不予發放）
試題 :
1. (20%) Please specify at least 4 factors in dervice site selection
considerations with brief explanation.
2. (10%) Four hospitals located in one country are cooperating to establish
a centralized blood-bank facility to serve them all. On an xy coordinate grid
of the hospitals are found at the following locations: H1(5,10) H2(7,6)
H3(4,2) H4(16,3). The expectes number of deliveries per month from the blood
bank to each hospital is estimates at 450, 1200, 300, and 1500, respectively.
Using the metropolitan metric, recommend a location for the blood bank that
will minimize the total distance traveled.
3. (20%) How can you reduce the eeffect of waiting to satisfaction of customer
without any major physical configuration adjustment? List at least 4 possible
expedient handling.
4. (10%) When the waiting is a frequently happen phenomena and your clients are
dissatisfied with it, what can you do?
5. (40%) Please study the fllowing case for the questions.
(a) How do the environmental dimensions of servicescape explain the success of
Central Market?
(b) Comment on how the servicescape shapes the behaviors of both customers and
employees.
※ 編輯: dreamever 來自: 61.229.37.186 (01/23 00:42)