課程名稱︰企業管理
課程性質︰大三必修
課程教師︰黃俊堯
開課學院：管理學院
開課系所︰財金系
考試日期（年月日）︰2008.12.01
考試時限（分鐘）：120
是否需發放獎勵金：是 感謝
（如未明確表示，則不予發放）
試題 :
單選題 (60%)
1. When a decision maker chooses an alternative under perfect rationality, she
________ her decision, whereas under bounded rationality she chooses a
________ decision.
a. minimizes; satisficing
b. satisfices; maximizing
c. maximizes; satisficing
d. maximizes; minimizing
2. Unstructured problems ________.
a. are easily solved
b. present familiar circumstances
c. force managers to deal with incomplete or ambiguous information
d. are routine
3. Nonprogrammed decisions are typically made under a condition of ________.
a. certainty
b. low levels of risk
c. uncertainty
d. reliability
4. What is the psychological orientation of a decision maker who makes a
"maximin" choice?
a. optimist
b. realist
c. pessimist
d. satisficer
5. When dicision makers assess the likelihood of an event based on how closely
it resembles other events or sets of events, they are using ________.
a. availablility bias
b. framing bias
c. selective perception bias
d. representation bias
6. The conflict in stated goals exists because organizations resbond to a
variety of _________.
a. stakeholders
b. external environments
c. governmental regulations
d. stockholders
7. What happens tp traditional goals as they make their way down from top
management to lower levels?
a. They lose clarity and unity.
b. They unite the workforce.
c. Lower-level managers must continually revise and correct them.
d. They purposely remain vague and nonspecific.
8. What is the purpose of an organization called?
a. the organization's action plan
b. the organization's mission
c. the organization's vision
d. the organization's contingency plan
9. What are the dwcisions and actions that determine long-run performance of
an organization?
a. strategies
b. missions
c. goals
d. opportunities
10. An example of a core competency of a firm is ________.
a. the corporate reputation
b. communicating with customers in their own languages worldwide
c. developing least-squared exemptions within its accounting system
d. evaluating tangible and intangible assets
11. What are the three main types of corporate strategies?
a. concentration, integration, and diversification
b. growth, stability, and renewal
c. retrenchment, turnaround, and clicks-and-bricks
d. cost leadership, differentiation, and focus
12. In ________, the organization gains control of its outputs by becoming its
own distributor.
a. backward horizonal integration
b. forward horizonal integration
c. backward vertical integration
d. forward vertical integration
13. In the Boston Consulting Group (BCG) matrix, a business unit that exists
in a low anticipated growth rate and a high market share is known as a __?
a. cash cow
b. star
c. dog
d. question mark
14. Which of the following is a force in the Poter's five force model of
industry attractiveness?
a. opportunity for new entrants
b. opportunity for substitutes
c. bargaining power of suppliers
d. sustainable competitive advantage for customers
15. Many firms regularly buy competitors' products and have their own
engineers study them to learn about new technical innovations. This is
called ________.
a. competitor engineering
b. competition engineering
c. strategic engineering
d. reverse engineering
16. Forcasting techniques fall into what two catagories?
a. fixed asset and human capital
b. predictive and confirmatory
c. quantitative and qualitative
d. empirical and conceptual
17. Which of the following is an accurate statement about budgets?
a. They are typically not used for time estimating.
b. By anature, they are only financial based.
c. They are a useful tool for allocating resources and guiding work in
diverse departments.
d. They are typically used for large and small capital expenditures.
18. Which of the following is NOT a scheduling device used by managers?
a. benchmarketing
b. Gantt charts
c. load charts
d. PERT network analysis
19. A manager who needed to cut the completion time of a project would want to
concentrate on ________ that could be completed faster.
a. those activities along the critical path
b. those activities that allow for slack time
c. activities
d. events
20. Some applications for linear programming include ________.
a. scheduling a few activities that are independent of each other
b. planning a large project
c. coordinating hundreds of activities, some of which must be done
simultaneously
d. selecting transportation routes that minimize shipping costs
21. Maslow argued that once a need is substantially satisfied, ________.
a. the next need becomes dominant
b. individuals no longer require that need
c. that need continues to motivate an individual
d. it becomes a higher-order need
22. According to Herzberg, in order to provide employees with job
satisfaction, managers should concentrate on ________.
a. hygiene factors
b. issues such as pay
c. motivator factors (moderate)
d. extrinsic factors
23. The concept that behavior is a function of consequences is known as ____.
a. reinforcement theory
b. leadership
c. group dynamics
d. human resource management
24. One of the first attempts to design jobs horizontally expanded jobs and is
known as job ________.
a. enlargement
b. scope
c. rotation
d. enrichment
25. Which expectancy theory linkage explains the belief that having a high
grade point average is critical in obtaining a good job?
a. instrumentality
b. expectancy
c. goal setting to achievement
d. valence
26. According to the Ohio State studies, the dimension of leader behavior that
is defined as the extent to which a leader had job relationships
characterized by mutual trust and respect for group members' ideas and
feelings is called ________.
a. initiation
b. consideration
c. cultural
d. physical
27. According to path-goal theory, a leader who lets subordinates know what's
expected of them, schedules work to be done, and gives specific guidance
as to how to accomplish tasks is termed ________.
a. directive
b. achivement oriented
c. participative
d. supportive
28. Path-goal theory identifies two classes of situation variables that
moderate the leadership-behavior outcome as ________.
a. task and relationship
b. path and goal
c. people and history
d. environment and followers
29. Transactional leaders are leaders who guide ________.
a. and direct groups towards their goals and tasks
b. and clarify the followers's goals and task requirements
c. or clarify the group's goals and roles
d. or motivate their followers in the direction of established goals by
clarifying role and task requirements
30. A leader who can inspire followers above their own self-interests and can
have a profound effect on their performance, is known as a(n) ________.
a. transactional leader
b. directive leader
c. informational leader
d. transformational leader
問答題 (40%)
1. 在本課程的第一次作業中，你設定若干年後的自己作什麼樣的事情？請舉出你認為與
這件事情關連最深的一種領導相關理論，說明你認為這件事情和領導的關係。(20%)
2. 承上題，請以與你多年後所想作的這件事相關的一個機構(如果沒有任何機構與這件
事直接相關，則請找出相關的一個人物)，對其進行SWOT分析與五力分析(five force
analysis)。(20%)
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