課程名稱︰必修
課程性質︰
課程教師︰
開課系所︰國企系
考試時間︰2006.06.23
是否需發放獎勵金：是
（如未明確表示，則不予發放）
試題 :
(1)Describe the business domain of the company that you visited during this
class's field trip on June 9, 2006. Then analyze the business operations of
this company, and discuss the advantage of its operations in current
global business environment.
(2)What are the basic principles of managing a company? As Company Ω expands
along its product lines and geographic areas simultaneously, what
organizational structure should be considered for handling managerial
complexities? In fce of an intensifying global competition, what do you
suggest to adjust management processes of Company Ω?
(3)Summerize three of the motivation theories, and make comparisions among
them. If you are in a high-tech Company β as a human resourxe specialist,
which motivation skills you need to lean to motivate research &development
(R&D) personnel? In recruiting and selecting technical staff for overseas
assignments, what recruitment processes and selection criteria you should
be well-prepared for?
(4)Describe the 4P of the marketing mix. If you are such a service industry as
the supermarket or convenience store, what segmentation variables may be
used to find out target markets? Finally, discuss the consumer behavior
for a convenience good and a special good, respectively.
(5)Classify the types of financial institutions and explain their commercial
roles in the economy. If Company Ψ prefers equity financing(i.e. issuing
stocks to investors) to debt financing (i.e. borrowing form banks), how
could Company Ψ utilize primary and secondary securities markets? In
addition, give some reasons for simultaaneously investing(i.e. creating
an investment portfolio) in a variety of financial instruments such as
stocks, bonds, and mutual funds.
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只有期末考
會考前大猜題
第一題一定要寫
剩下四題選三題寫即可
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自得其樂 其樂無比 無與倫比
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