課程名稱︰企業管理
課程性質︰必修
課程教師︰朱文儀
開課學院：管理學院
開課系所︰工管系
考試日期（年月日）︰99/04/19
考試時限（分鐘）：180
是否需發放獎勵金：是
（如未明確表示，則不予發放）
試題 :
一、是非題(24%)
(X) 1.An organic organization tends to be characterized by high specialization,
extensive departmentalization, narrow spans of control, high formalization, a
limited information network, and little participation in decision making by
low-level employees.
(O) 2.Technical skills become less important as a manager who moves into higher
levels of management.
(O) 3.In the "white-water rapids" metaphor of change, managers should expect
change at any time, and it may last for unspecified lengths of time.
(O) 4.The concept of work specialization can be traced back a couple of
centuries to Adam Smith's discussion of division of labor.
(O) 5.People who have a low tolerance for ambiguity and are rational in their
way of thinking are said to have a directive decision-making style.
(O) 6.Mintzberg's resource allocation role is similar to Fayol's planning
function because it involves the coordination of employee's activities.
(X) 7.If Burger King were to buy out another burger company, Burger King would
be growing by pursuing vertical integration.
(X) 8.Hewlott Packard's (HP) growth by acquiring Compaq is a typical strategy
of unrelated diversification.
(X) 9.In MBO, or management by objectives, goals are often less well-defined,
giving managers and employees more flexibility to respond to changing
condition.
(O)10."Principle of Scientific Management" was written by Frederick Winslow
Taylor.
(O)11.A matrix design creates a dual chain of demand.
(O)12.In general, type A persons are likely to have a higher level of stress
then the type B persons.
(X)13.Woodward's findings on the relationship between production technology
and organizational design support that there is "one best way" to organize a
manufacturing firm.
(O)14.The "calm waters" metaphor of change is consistent with Lewin's concept
of unfreezing, changing, and refreezing.
(X)15.According to Porter's competitive strategies framework, the cost
leadership strategy would result in the best quality product at a justifiable
cost.
(X)16.Effectiveness is concerned with the means of getting things done, while
efficiency is concerned with the attainment of organizational goals.
二、單選題(60%)
(A) 1.According to Kurt Lewin, increasing the driving forces, which direct
behavior away from the status quo, is a mean of doing which of the following?
A. unfreezing B. changing C. restraining forces D. refreezing
(A) 2.A matrix structure violates a key element of organizational design
called __________ .
A.unity of command B.chain of command C.span of management D.decentralization
(A) 3.A city's policy concerning skateboarding on downtown sidewalks that
provides guidance for police action would be considered what type of plan?
A. standing B. contingency C. directional D. single-use
(D) 4.According to Weber's ideal bureaucracy, _________ occurs when employees
are placed in jobs based on technical qualifications.
(C) 5.In "Wealth of Nations" Adam Smith described the breakdown of jobs into
narrow and repetitive tasks and called this _____________ .
A. assembly lines B. work denomination C. division of labor
D. greatest common factor of work
(B) 6.Frank and Lillian Gilbreth were the first researchers to utilize motion
pictures to the study of ____________ .
A. reactions of workers in group settings B. hand-and-body motions
C. workaers reactions to pay increases D. groups of workers in tense
situations where they are assigning each other tasks.
(B) 7.A retail clothing store manager who estimates how much to order for the
current spring season based on last spring's outcomes is operating under what
kind of decision-making condition?
A. seasonal B. risk C.uncertainty D. certainty
(B) 8.An automobile manufacturer that increased the total number of cars
produced at the same cost, but with many defects, would be ____________ .
A. efficient and effective B. increasing efficiency
C. increasing effectiveness D. concerned with inputs
(A) 9.Frederick Taylor advocated which of the following management principles?
A. Work and responsibility should be divided almost equally between managers
and workers.
B. Workers should perform all work, while management should maintain
responsibility for the work performed.
C. Managers should perform more work that workers, because managers are
generally more skilled.
D. Workers can be highly productive even if they are randomly selected for
a job.
(A)10.One outcome of the Hawthorne Studiescould be described by which of the
following statements?
A. Social norms or group standards are the key determinants of individual
work behavior.
B. Money is more important than the group on individual productivity.
C. Behavior and employee sentiments are inversely related.
D. Security is relatively unimportant.
(B)11.Who are concerned about the achievements of those around them and are
receptive to suggestions from others?
A. directive decision makers B. behavioral decision makers
C. analytic decision makers D. conceptual decision makers
(B)12.What OD technique involves changing the attitudes, stereotypes, and
perceptions that work groups have about each other?
A. team building B. intergroup development C. survey feedback
D. sensitivity training
(C)13.A state legislative plan that calls for a 2.45 percent increase in
tobacco sales tax for the next 2 years would be considered what type of plan?
A. strategic B. operational C. specific D. directional
(C)14.When a decision maker chooses an alternative under rationality, she
_____________ her decision, whereas under bounded rationality she chooses a
_____________ decision.
A. minimizes; satisficing B. satisficing; maximizing
C. maximizes; satisficing D. maximizes; minimizing
(C)15.If a bank estimates the capabilities of its training and development
department employees prior to implementing a new training program designed to
change their method of providing customer service, it is completing what step
in the strategic management process?
A. doing an external analysis B. identifying the organization's current
mission, goals and strategies C. doing an internal analysis
D.formulating strategies
(C)16.Corporate reputation is an organization's _______________ resource.
A. financial B. physical C. intangible D. human
(D)17.The line of authority that extends from the upper levels of management
to the lowest levels of the organization is _____________.
A. authorized line of responsibility B. unity of command
C. responsibility factor D. chain of command
(D)18.When PepsiCo seeks to merge Pepsi and 7-Up International, it is
developing what level of business strategy?
A. functional B. system C. management D. corporate
(C)19.Managers should "milk" cash cows for as much as they can, limit any new
investment in them, and use the large amounts of cash generated to invest in
___________ and ___________ .
A. more cash cows; question marks B. stars; dogs C. stars; question marks
D. question marks; dogs
(B)20.differentiation as a strategy requires a firm to _____________ .
A. aggressively search out efficiencies to maintain the lowest cost structure
B. be unique in its product offering
C. aim at a cost advantage in a niche market
D. aim to be similar to its competition in all operations
(C)21.In Joan Woodward's study of the relationship between technology and
structure, the structure that was the most technically complex was _________ .
A. unit production B. mass production C. process production
D. technological production
(A)22.If United Airlines were to merge with Northwest Airlines, this would be
an example of what kind of growth strategy?
A. horizontal integration B. acquisition C. expansion D. Vertical integration
(A)23.Cost leadership as a strategy requires a firm to ___________ .
A. aggressively search out efficiencies to maintain the lowest cost structure
B. be unique in its product offering
C. aim at a cost advantage in a niche market
D. aim to be similar to its competition in most operations
(D)24.Which of the following is likely to make the most programmed decision?
A. the CEO of Pepsi Cola
B. the vice president of General Motor Cadillac Division
C. the head of the Minute Maid Divison at Coca-Cola
D. the manager of the local McDonald's
(D)25.The concept that defines the number of subordinates that report to a
manager and that indirectly specifies the number of levels of management in
an organization is called _____________ .
A. authorized line of responsibility B. unity of command
C. responsibility factor D. span of control
(A)26.Global competition, accelerated product development by competitors, and
increased demands by customers for better service have encouraged organization
to become more ____________ .
A. organic B. mechanistic C. technologically pure D. task oriented
(B)27.If Kraft Foods hired a consultant to decrease group friction and enhance
cooperative work relationships, this would be an example of managing what
change category?
A. technology B. people C. competitors D. structure
(D)28.What kind of departmentalization would be in place in a government
organization where different public service responsibilities are divided into
activities for employers, children, and the disabled?
A. product B. geographic C. outcome D. customer
(B)29.According to Mintzberg's management roles, a finance manager who reads
the "Wall Street Journal" on a regular basis would be performing which role?
A. figurehead B. monitor C. disseminator D. interpersonal
(A)30.When grocery stores installed scanners to read the product price, this
was an example of managing what change category?
A.technology B. people C. competitors D. structure
三、問答題(16%)
請應用不同的決策原則來選擇下列A, B, C, D 四個不同的方案，並說明您的計算方法，
沒有說明決策原則及計算方法者不予計分（表格中之數字為預期報償）。
情況一 情況二 情況三 情況四
方案Ａ 1800 -200 3000 750
方案Ｂ -500 2300 1700 -250
方案Ｃ -1200 1500 3500 200
方案Ｄ 700 1100 2400 950
參考答案：
1.機率平均原則：
A→5350；B→3250；C→4000；D→5150 選擇方案A
2.悲觀原則：
A→-200；B→-500；C→-1200；D→700 選擇方案D
3.樂觀原則：
A→3000；B→2300；C→3500；D→2400 選擇方案C
4.後悔原則：
後悔矩陣：
情況一 情況二 情況三 情況四
方案Ａ 0 2500 500 200
方案Ｂ 2300 0 1800 1200
方案Ｃ 3000 800 0 750
方案Ｄ 1100 1200 1100 0
A→2500；B→2300；C→3000；D→1200 選擇方案D
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※ 編輯: wrane 來自: 114.43.136.128 (01/30 14:29)