課程名稱︰國際企業導論
課程性質︰必修
課程教師︰趙義隆
開課系所︰國企系
考試時間︰
是否需發放獎勵金：是
（如未明確表示，則不予發放）
試題 :
Part 1: Multiple Choice (60%)
1. Which of the following is NOT considered a major motivation theory?
a.goal-setting theory
b.scientific management
c.fwo-factor theory
d.expectancy theory
e.equity theory
2. According to the two-factor theory, what type of factors refer to the
environment in which workers perform their work?
a.hygiene factors
b.motivational factors
c.attribute factors
d.scientific factors
e.none of the above
3. Which of the following helps explain why some people do not work as hard as
they can when their salaries are based purely on seniority?
a.two-factor theory
b.Maslow's hierarchy of need
c.scientific management
d.expectancy theory
e.goal-setting theory
4. When rewards are tied directly to performance, they serve as __________ ?
a.positive reinforcement
b.punishment
c.risk assessment devices
d.empowerment obstacles
e.entropy
5. Which of the following managerial styles allows for rapid decision making?
a.democratic
b.consultative
c.free-rein
d.autocratic
e.contingency
6. Which of the following types of competition has products that are
dissimilar from those of competitors but can fulfill the same need?
a.brand competition
b.international competition
c.the marketing mix
d.substitute products
e.economic products
7. In marketing, the process of fixing, adapting, and communication the nature
of the product itelf is called _________ ?
a.pricing
b.geographic distribution
c.positioning
d.personal selling
e.public relations
8. When purchasing __________ goods, consumers will often compare brands and
evaluate alternatives in terms of style, performance, color, and price.
a.convenience
b.shopping
c.specialty
d.novelty
e.pick-up
9. Companies use __________ to determine the quantity of a product that must
be sold befor the seller can make a profit.
a.marginal analysis
b.markup pricing
c.penetration pricing
d.economic order quantity analysis
e.breakeven analysis
10.A firm introduces a totally new product. Knowing that it must bring in
revenues to cover the costs of developing and promoting this new product,
the firm decides to sell the product at a very high price. This pratice is
referred to as __________ ?
a.penetration pricing
b.introductory splurge
c.preliminary pricing
d.anti-bargain pricing
e.skimming pricing
11."We can offer you a quality men's suit for under $200," the salesman says.
The actual price is $199. This is an example of __________ .
a.price lining
b.price choking
c.salesman's jabber
d.psychological pricing
e.price detailing
12.The most widely used channel of distribution for consumer goods is _______.
a.producer to consumer
b.producer to retailer to consumer
c.producer to wholesaler to retailer to consumer
d.producer to agent to wholesaler to retailer to consumer
e.producer to agent to retailer to consumer
13.Which of the following is NOT a type of promotional tool?
a.advertising
b.personal selling
c.television interviews
d.sales promotions
e.publicity and public relations
14.A(n) __________ is a private network of internal Web sites and other
sources of information available to a company's employees.
a.intranet
b.firewall
c.extranet
d.index
e.directory
15.__________ is a flexible production process that generate customize
products in high volumes at low costs.
a.Mass production
b.Unit production
c.Process management
d.Mass-customization
e.Production management
16.A(n) __________ is a special form of artificial intelligence that attempts
to imitate the behavior of human experts in a particular field.
a.application system
b.decision support system
c.executive support system
d.expert system
e.simulator system
17.__________ is concerned with reporting the operations of the company as a
whole to shareholders and the public.
a.Managerial accounting
b.Government accounting
c.Minor accounting
d.Financial accounting
e.Stock market accounting
18.Which of the following is NOT a Core Service in Accounting as defined by
the CPA Vision Project?
a.management consulting and performance management
b.communication and leadership skills
c.assurance and information technology
d.financial planning
e.international business
19.__________ requires that expenses will be matched with revenues to
determine net income for the accounting period.
a.Full disclosure
b.Revenue recognition
c.Compliance
d.Matching
e.Materiality
20.__________ is the ability of a firm to finance an investment through
borrowed funds.
a.Liquidity
b.Leverage
c.Solvency
d.Profitability
e.Working capital
21.Which of the following is NOT part of the M-2 money supply?
a.time deposits
b.money market mutual funds
c.saving deposits
d.government bonds
e.none are part of the M-2 money supply
22.A(n) __________ is a promise by a bank to pay a foreign firm a certain
amount of money if specific conditions are met.
a.currency exchange
b.letter of credit
c.financial advisement
d.electronic funds transfer
e.banker's acceptance
23.Which of the following will result in an increase in the money supply?
a.an increase in reserve requirements
b.an increase in the discount rate
c.a decrease in reserve requirements
d.an increase in taxes
e.sale of securities by the Fed
24.The __________ is a United Nations agency consisting of about 150 nations
that have combined resources to promote stable exchange rates, provide
temporary short-term loans, and serve other purposes.
a.Federal Reserve
b.World Bank
c.Import-Export Bank
d.European Union
e.International Monetary Fund
25.The __________ describes the extent to which a firm is financed through
borrowed money.
a.debt-to-quity ratio
b.current ratio
c.profit margin
d.taxes as percent of sales
e.net income as percent of revenues
26.Existing stocks and bounds are sold in the
a.private placement market.
b.secondary market.
c.primary market.
d.limited-scope market.
e.none of the above.
27.Which stock exchange has the highest volume of shares traded?
a.American Stock Exchange (ASE)
b.New York Stock Exchange (NYSE)
c.NASDAQ
d.Taiwan
e.Tokyo
28.The type of bond that requires the bondholder to clip coupons from
certificates and send them to the issuer in order to receive payment is a
__________ bond.
a.bearer
b.secured
c.registered
d.debenture
e.callable
29.Which of the following consumer product category was the selective channel
density?
a.convenience goods
b.shopping goods
c.special goods
d.all of the above
e.none of the above
30.Which of the following marketing function was the highly international
standard degree?
a.brand
b.price
c.promotion
d.advertising
e.place
Part 2: Terminology (40%)
1. Management by Objectives (MBO)
2. Maslow's Hierarchy of Needs Model
3. Consumer Buying Process
4. Product Life Cycle
5. Market Segmentation
6. Breakeven Analysis
7. Managerial Accounting
8. Blue-chip Stocks
9. Mutual Funds
10.Cultural Shock
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