課程名稱︰國際企業管理
課程性質︰國企系必修
課程教師︰趙義隆教授
開課學院：管理學院
開課系所︰國際企業學系
考試日期（年月日）︰2009.04.14
考試時限（分鐘）：110分鐘
是否需發放獎勵金：yes
（如未明確表示，則不予發放）
試題 :
一、選擇題 56%/每題4分
1.在國際經營例證上，像Disney、7-Eleven、Visa and Master card等，是屬於何種經
營方式？
(A) 商品(Goods)
(B) 勞務(Services)
(C) 資金(Capital)
(D) 以上皆是(All of these answers)
2.麥當勞進入俄羅斯市場歷程中(Mcdonald's in Russia)，所採用的進入模式(entry
modes)類型為何？
(A) 出口進入模式(exporting)
(B) 契約進入模式(contracts)
(C) 合資進入模式(joint venture)
(D) 獨資進入模式(wholly owned operations)
3.A company starting out with a global focus, usually because of the
international experience of its founder, is called a ___________.
(A) multinational enterprise
(B) transnational company
(C) strategically allied company
(D) born-global company
4.Which of the following is an example of an "acquired" group membership?
(A) national origion
(B) religion
(C) gender
(D) race
5.Select the correct order, going from low to high total impact on an MNE,
of the following types of political risks: (1) procedural political
risk, (2) systemic political risks, (3) distributive political risk,
(4) catastrophic political risks.
(A) 3,2,1,4
(B) 1,2,3,4
(C) 2,3,1,4
(D) 2,1,3,4
6.Countries with a _____ legal system tend to encourage precise, detailed
contracts, whereas countries with a _____ legal system tend to encourage
shorter and less specific contracts.
(A) theocratic, mixed
(B) common, civil
(C) civil, customary
(D) customary, common
7.The _____ tracks all trade activity in merchandise for the Balance of
Payments of a country.
(A) capital account
(B) current account
(C) payment account
(D) deficit account
8.As countries in transition from a command to a market economy move to
control expenditures and reduce their budget deficits, one imporatant
strategy to pursue is which of the following?
(A) nationalization of private-owned enterprises
(B) commercialization of state-owned enterprises
(C) industrialization of state-owned enterprises
(D) privatization of stated-owned enterprises
9.Which of the following is not a key stakeholder group that a company must
work to satisfy in order to survive in a global environment?
(A) employees
(B) competitors
(C) shareholders
(D) customers
10.In a British company sets up a subsidiary in France that produces products
for the French market, this investment is most likely to result in what
type of economic effect in the short run?
(A) export stimulus for France
(B) capital export form France
(C) import displacement in France
(D) capital inflow for Britain
11.貝里斯(Belize)和千里達(Trinidad and Tobago)皆擁有120單位資源(resources)，
貝里斯10單位資源生產一噸可可(cocoa)，15單位資源生產一噸稻米(rice)，而千里達
40單位資源生產一噸可可，20單位生產一噸稻米，則下列何者錯誤？
(A) 貝里斯對可可擁有比較利益(comparative advantage)
(B) 貝里斯對可可擁有絕對利益(absolute advantage)
(C) 千里達擁有對稻米比較利益(comparative advantage)
(D) 千里達擁有對稻米絕對利益(absolute advantage)
12.According to Hofstede's Culture Dimensions, people generally prefer little
consultation between superiors and subordinates where _____ is high.
(A) power distance
(B) uncertainty avoidance
(C) collectivism
(D) masculinity
13.Which of the following is the noneconomic rationale for governmental
inrervention in the free movement of trade?
(A) preventing unemployment
(B) protecting infant industries
(C) maintaining essential industries
(D) improving comparative position
14.Assume that U.S. companies are importing the same product from Mexico and
Taiwan. The United States enters into an FTA(Free Trade Agreement) with
Mexico but not with Taiwan. Consequently, the United States begins to
import more goods from Mexico (due to lower tariffs) than from Taiwan,
even though the Mexician products may not be any better or cheaper. This
is an example of _____.
(A) trade specialization
(B) trade internalization
(C) trade creation
(D) trade diversion
二、名詞解釋 24%/每題6分，並簡單舉例說明之
1.Ethnocentrism
2.Purchasing power parity
3.Foreign Corrupt Practices Act
4.Factor-proportions theory
三、簡答題 30%/每題15分，請充分說明之
1.說明Porter所提出之國家競爭力模型(national competitive advantage of
industries)？並請挑選一個台灣具有全球競爭力的產業(Taiwanese industries)
，舉例做相關之說明？
2.上帝也瘋狂內容描述一群不知曉現代世界的Bushmen族人，得到了一個可口可樂瓶
子之後的一連串故事，居住在非洲卡拉哈裏沙漠地區的Bushmen族人對於現代化的
事物一無所知。可在Bushmen族人看來，這裡卻像天堂一樣美好，這樣一個與世無
爭、生活得單純而快樂的部落，卻因為一支從天而降的可樂瓶子發生了改變。最
後Bushmen族人決定把這個將原本平靜的生活變得不安的東西還給上帝……。
(1)一支從天而降的可樂瓶(Coke bottle)與Bushmen的哪些文化(cultures)或價值
(values)發生衝突？
(2)除了把可樂瓶「還給上帝」，請你提出其他選擇，可以讓Bushmen族人得到可
樂瓶的「好處(benefits)」，又能避免造成「傷害(damages)」？
(3)試舉出一項外來的「產品(products)」或「服務(services)」，分析他對台灣
的「好處」與「傷害」。請特別著重在文化或價值行為方面。
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※ 編輯: caracookie 來自: 218.167.2.172 (04/16 14:23)