課程名稱︰國際企業管理
課程性質︰國企系必修
課程教師︰趙義隆教授
開課學院：管理學院
開課系所︰國際企業學系
考試日期（年月日）︰2009.06.16
考試時限（分鐘）：110分鐘
是否需發放獎勵金：yes
（如未明確表示，則不予發放）
試題 :
一，選擇題 56% 每題四分
1. The Industrial Organization perspective, and its expression in Five-Forces
Model, presumes which of the following?
(A) imperfect competition
(B) perfect demand
(C) imperfect supply
(D) perfect competition
2. The four organizing dimensions of a value chain are ______.
(A) purchase supplies, operations, sales and marketing, and profit margin
(B) primary activities, supporting activities, profit margin, and upstream
and downstream activity
(C) procurement, technology development, human resource management, and
firm infrastrucure
(D) upstream and downstream activity, purchase supplies, firm
infrastructure, and distribution
3. The entry into a foreign country to prevent competitor's advantages is
known as _____.
(A) go-no-go decision making
(B) oligopolistic strategy
(C) concentration strategy
(D) a harvesting strategy
4. Coca-Cola has collaborative arrangements wherereby it produces concentrate
used by other companies that bottle its drinks. Which of the following
terms best describes this type of arrangement?
(A) vertical alliance
(B) horizontal alliance
(C) link alliance
(D) scale alliance
5. A situation in which Indonesia supplies Thailand with agricultural
supplies in exchange for rice grown in Thailand is known as _____.
(A) bilateral trade
(B) counter purchase
(C) offset trade
(D) barter
6. All of the following are arguments for goverments to limit foreign control
of key industries except which one?
(A) History shows that home governments have used powerful foreign
companies to influence policies in the countries where they operate.
(B) Important decisions cen be made abroad that are contrary to the
country's best interest.
(C) Foreign companies can find means of profiting in these industrie
without having to control them.
(D) Host countries don't need foreign resources such as technology and
export markets for these industries.
7. Applying strategies that try to simultaneously deal with competing
pressures for global integration and local responsiveness spur some MNEs
to adopt a ______ structure.
(A) matrix division
(B) geographic division
(C) functional division
(D) international division
8. A hyperarchy is ______.
(A) a form of structure with precise superior and subordinate
relationships
(B) a form of structure that relies on extensive centralization
(C) a large-scale, self-organizing community
(D) analogous to a hierachy
9. In order to save costs and consolidate its manufacturing capacity,
Samsonite has ______.
(A) decreased investment in R&D
(B) moved from a centralized configuration to a decentralized
configuration
(C) increased the amount of final goods and competitions it outsources
(D) diversified supplier base
10. How can foreign sourcing risks for companies use JIT?
(A) The quality of incoming inventory may be higher than companies are
used to.
(B) Uncertainty of arriving parts means firms may have to carry a safety
stock of inventory, which defeats the purpose of JIT.
(C) Companies must reduce their number of suppliers.
(D) Arrival times of inventory become more precise.
11. 2003年外貿協會與Interbrand何作伴裡台灣國際品牌價值調查以了解台灣國際品牌
的價值與企業國際競爭力。Interbrand品牌鑑價方法(brand value calculations)
不包括分析以下哪一項目：
(A) Financial analysis
(B) Role of brand analysis
(C) Brand strength analysis
(D) Intangible asset analysis
12. 根據王伯松總經理的演講，企業所需要的高潛力人才須同時具備成就動機、專業能
力及對組織承諾三大構面。其中「還財不欲的千里馬」是哪一構面的不足？
(A) 成就動機
(B) 專業能力
(C) 組織承諾
(D) 以上皆是
13. Research shows that a foreign assignment usually creates the greatest
degree of stress in terms of _________.
(A) the family's adjustment to their new environment
(B) the expatriate maintaining career mobility
(C) meeting the company's performance expectations
(D) the financial hardship of moving to a new home
14. A(n) ______ strategy is well matched with an ethnocentric staffing policy.
(A) multidomestic
(B) transnational
(C) international
(D) global
二，解釋名詞 24% 每題六分，並簡單舉例說明之
1. Countertrade
2. Direct export & Indirect export
3. Internalization Theory
4. Third-country national
三，問答題 30% 每題十五分，請充分說明之
1. 國際企業合作協定(collaborative arrangements)可分為equity arrangemets和
non-equity arrangements兩大類。詳述non-equity arrangements的模式有哪四種
內涵，並說明採用這些模式的動機(motives)為何。
2. 試繪圖並說明integration-responsiveness grid中，四種不同策略(strategy)及其
內涵，並各舉一家企業來加以闡釋。
--
※ 發信站: 批踢踢實業坊(ptt.cc)
◆ From: 218.167.0.126
※ 編輯: caracookie 來自: 218.167.0.126 (06/19 00:25)