課程名稱︰國際企業管理
課程性質︰系必修
課程教師︰趙義隆
開課學院：管院
開課系所︰國企系
考試日期（年月日）︰2010/6/22
考試時限（分鐘）：100分鐘
是否需發放獎勵金：是
（如未明確表示，則不予發放）
試題 :
一.選擇題 每題3分
1. In a large MNE, each of the following contributions would most likely be
made by headquarters EXCEPT:
a. capital planning b. transfer pricing c. global profitability d. marketing
2. In which of the following types of organizational arrangements would a firm
most likely have a division tha tfocused only on marketing?
a. prodict division b. functional division c. geographical division
d. international division
3. Firms with global oriented organizational cultures exhibit all of the
following EXCEPT
a, independent foreign subsidiaries b. internationally accepted ethics
c. single corporate language d. cross-culture skills
4. There are come variables can be used for country screening in the emerging
market potential indicators index. Which of the following is an indicator of
market intensity?
a. annual grwoth rate of commercial energy use b. percentage share of middle
class income and consumption c. private consumption as a percentage of GDP
d. Government cinsumption of economic output.
5. Which of the following characterizes a high-control foreign market entry
strategy?
a. Physical presence established in foreign marrket b. Project-based relation-
ships in foreign markets C. Dependence on foreign market intermediaries
d. Short-term monetary investments in foreign firms
6. A fast food restaurant that was planning to internationalize its operations
would most likely select which of the following types of foreign business
relationships?
A. Distributor B. Intermediary C. Franchisor D. Licensor
7. Which of the following methods of payment protects the interests of the
seller and buyer simultaneously?
A. Consignment sales B. Open account C. Cash in advance D.Letter of credit
8. Which of the following is often a motive of firms in the mining industry to
enter new foreign markets?
A. Low minimum wages B. Access natural resources C.Increase refining capacity
D. Skilled pools of labor
9. all of the following are most likely potential benefits of managers EXCEPT
A.Sharing of resources between participating firms B.Integration of two unique
corporate cultures C. Increased efficiency and economies of scale
D. Wider range of available products and services
10. Firms that locate production facilities in major markets are most likely
able to
A.Charge premium prices B. Build global brands C. Standardized products
D.Avoid exchange rate issues
11. The logo of ISO or ILGWU can best be defined as which of the following?
A. The confidential know-how of a firm B.A Distinctive symbol used by a firm
C. The unique features of a product D.The logo of a group or an association
12. MNEs most likely engage in transfer pricing for which of the following
reasons?
A.Managers want to maintain a steady of foreign-earned income in countries with
strong currencies B. Firms want to generate additional sales by charging low
prices to developing countries and high prices to advanced economies.
C. Management wants to maximize prifitability by moving profitability by moving
from a nation with high corporate taxes to one with low corporate taxes.
D. Firms want to maximize expenditures in countries with weak economiesand
shift the savings to advertising and transportation costs.
13. Which of the following is a strategy most likely employed by Zara for
setting international prices?
A. Rigid cost-plus pricing B. Flexible cost-plus pricing C.Incremental pricing
D. Dumping
14.Warner Bros. purchased the exclusive ______rights to the Harry Potter
series, and author J.K. Rowling has become a wealthy woman as a result.
A. Licensing B.Franchising C.Outsourcing D. Management contracting
15. Which of the following is an argument upheld by opponents of sweatshops?
A. Low standard of living in foreign countries necessitate low wages
B. Foreign employees can choose between no employment or low wages.
C. Firms should pay foreign workers the equivalent of Western wages.
D. U.S. MNEs are responsible for the poverty faced by developing nations.
16. A focal firm's heavy reliance on foreign suppliers may lead to which of the
following?
A. A firm's lack of control over value-chain tasks
B. A competitive advantage for the focal firm
C. An excessive burden on home-country suppliers
D. Improved relations with third-country nationals
17. If an employee is unprepared for repatriation, which of the following will
most likely occur?
A. Communication issues B. Psychological stress C. Negotiation difficulties
D. Cross-cultural setbacks
18. Which of the following is most important for managers to consider when
calculating the cost of outsourced labor?
A. What is the prevalence and impact of labor unions in the foreign market?
B. How much time will it take for managers to be trained in the foreign market?
C. What is the difference in wages between domestic and foreign employees?
D. What is the expected level productivity in comparison to the wage rate?
二、名詞解釋並簡單舉例說明 每題5分 (每題字數約75~150)
1. Countertrade
2. Master franchise
3. Nearshoring
4. Parent-country national
三.問答題 每題13分 請充分說明之
1. 試繪圖並說明integration-responsiveness framework，並以此架構說明四種不同策略
(strategy)及其內涵，並各舉一家企業來加以闡釋。
2. 國際企業合作(International collaborative ventures)可分為equity joint venture
和 project-based, non equity ventures 兩大類。詳述此兩種模式的內涵以及兩者的差
異(difference)，並說明採用這些模式的優點(advantages)與缺點(disadvantages)為何？
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