精華區beta NTU-Exam 關於我們 聯絡資訊
課程名稱︰廣告策略 課程性質︰ 課程教師︰陳永昌老師 開課系所︰ 考試時間︰三 9:00~11:00 試題 : 1.(open book) 試舉一實際商品為例 (1)你如何建立品牌策略(不可只寫理論.順序) (2)在報紙.雜誌上 你要如何運用haedline.subheadline 圖片.body copy 2.(closed book)試舉一產品來說明spiral stage 3.(closed book)何謂廣告常用的三大feeling?? 各舉例子說明之 大致是這樣 -- ※ 發信站: 批踢踢實業坊(ptt.cc) ◆ From: 140.112.246.153
lafayette7:是品牌人格 還是品牌策略阿 61.56.147.219 06/11
bigwaterfoot:少一個的""品牌的策略""..... 140.112.246.153 06/14
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