課程名稱︰管理學
課程性質︰資管系大二必修
課程教師︰吳玲玲
開課系所︰資管系
考試時間︰94.11.10 234節
試題 :
PartI-Multiple Choice(3%)
1.What is effectiveness?
a."Doing things right"
b.Getting the most output for the least inputs
c."Doing the right things"
d.Maximize revenue
2.Which one of the following is NOT a growth strategy?
a.Diversification
b.Horizontal Integration
c.Concentration
d.Vertical Expansion
3.Which one of the following is the skill required for managers?
a.Communication skills
b.Conceptual skills
c.Interpersonal skills
d.All of the above
4.Which one of the following is NOT one of Taylor's five principles of management?
a.Develop a science for each element of an individual's work.
b.Scientifically select and then train the work.
c.Workers take over all the work which is better fitted than the managers.
d.Divide work and responsibility almost equally between management and works.
5.How Managers Can Improve Ethical Behavior in an organization?
a.Hire individuals with high ethical standards.
b.Lead by example.
c.Provide ethics training.
d.All of the above
6.Which one of the following is NOT how employees learn culture?
a.Language
b.First impressions
c.Rituals
d.Stories
7.In which of the following Greening approach does the firm respond to the preference of their customers for environmentally friendly products?
a.Legal Approach
b.Market Approach
c.Stakeholder Approach
d.Activist Approach
8.What is the correct order of the following decision-making processes?
1.Evaluating the dicision's effectiveness
2.Implementing the selected alternative
3.Identifying a problem and decision criteria
4.Developing, analyzing, and selecting an alternative that can resolve the problem
a.3 1 2 4
b.2 3 1 4
c.3 4 2 1
d.3 4 1 2
9.When a person seeks out information that reaffirms past choices and discounting contradictory information, he has which of the following biases?
a.Framing Bias
b.Randomness Bias
c.Confirmation Bias
d.Representation Bias
10.Which one of the following is NOT a competitive strategy?
a.Cost Leadership Strategy
b.First-Mover Strategy
c.Differentiation Strategy
d.Focus Strategy
Essay
1.Explan how IT can enhance the quality of decision making by using the case of 7-11. (10%)
2.What is a strong organizational culture and what are its benefits? (10%)
3.What are the three stages of globalization? Please list and explain. (10%)
4.What is Management By Objectives(MBO) and what are its potential problems? (ch7 19)(10%)
5.What is the BCG Matrix? Please explain and draw a diagram of it. (15%)
6.What are the Five competitive forces? Please list and explain. (15%)
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