課程名稱︰管理學
課程性質︰
課程教師︰吳玲玲
開課學院：
開課系所︰資管系
考試時間︰150分鐘
是否需發放獎勵金：yes
（如未明確表示，則不予發放）
試題 :
I. Multiple choices(30%)
1.What is effectiveness?
(a) "Doing things right"
(b)Getting the most output for the least inputs
(c)"Doing the right things"
(d)Maximize revenue
2.Bill Gates transmits information to outsiders through speeches, reports
and memos. What managerial role does he play?
(a)Monitor
(b)Spokesperson
(c)Negotiator
(d)Resource allocator
3.Among the types of e-commerce, what does "eBay" belong to?
(a)B2C
(b)C2B
(c)B2B
(d)C2C
4.Company A focuses its strategy on the external part of the company and
its need of the environment is flexibility. What is the type of corporate
culture of Company A?
(a)Involvement culture
(b)Achievement culture
(c)Adaptability culture
(d)Consistency culture
5.What stage of globalization is making sales as well as acquiring resources
in any country offering the best opportunities and the lowest cost and top
management tending to be dispersed?
(a)Domestic stage
(b)International stage
(c)Multinational stage
(d)Global stage
6.More and more companies devote themselves to the activities for public
welfare. We know that they begin to pay attention to?
(a)Organization learning
(b)Social responsibility
(c)Organization transformation
(d)Economic performance
7.An employee discloses the illegal, immoral or illegitimate practices by
the organization, what do we call him?
(a)Whistle-blowing
(b)Gatekeeper
(c)Apple-polishing
(d)Spokesperson
8.Company B is supported by a wealthy individual in the idea for a start-up
and provides personal funds and advice to help the business get started.
The individual plays the role of:
(a)Sole proprietorship
(b)Partnership
(c)Joint venture
(d)Angel financing
9.Direct investing is an entry strategy in which the organization is
involved in managing its production facilities in a foreign country. What
strategy is the most costly and risky?
(a)Joint venture
(b)Greenfield venture
(c)Wholly owned foreign affiliate
(d)None of the above
10.What is not the characteristic of entrepreneurs?
(a)High energy level
(b)External locus of control
(c)Self-confidence
(d)Need to achieve
II. Essay(70%)
1.What is the impact of the Hawthorne study on later research of management?
(10%)
2.What are the five competitive forces? Please list and explain. (10%)
3.Please list the Porter's competitive strategies, describe each of them
briefly and give an example for each of the strategies. (15%)
4.Please define the meanings of programmed and non-programmed decision making
and use the case of 7-11 to illustrate these two kinds of decision making.
(10%)
5.Explain Fredrick Winslow Taylor's theory of scientific management and its
major contribution and criticism. (10%)
6.Please explain the concept of "organizational culture" and its importance
to organizations today. Use the case of Matsushita to illustrate your points.
(15%)
Extra Credits:
7.If you start up a company such as 無名小站, please develop a business plan
including finance, target market, competitors and critical risks(10%)
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