課程名稱︰管理學
課程性質︰資管系大二必修
課程教師︰吳玲玲
開課學院：管理學院
開課系所︰資管系
考試日期（年月日）︰2007/11/8
考試時限（分鐘）：9:10-12:00
是否需發放獎勵金：是
試題 :
一、mutiple choice 30%
1.The way company's managers view duty to make decisions that promote the
walfare of stakeholders and society as a whole is called:
(A) Social ethics
(B) Organizational ethics
(C) Social reponsibility
(D) Organizational responsibility
(E) None of the above
2.A white, male manager assumes a number of things about a subordinate that
are inaccurate just because that subordinate is an Asian female and " all
Asian women are like that." This manager is exhibiting:
(A) The glass ceiling
(B) Quid pro quo harassment
(C) Stereotyping
(D) The similar-to-me effect
(E) None of the above
3. A supplier's bargaining position is especially strong when:
(A) Many sources of the supply exist
(B) Other materials can be substituted for their specific supply
(C) The supply is not protected by patent
(D) The supply is free
(E) The supply is vital to the organization
4.When a manager makes a decision based on a generalization from a very small
sample of information, this is known as:
(A) dialectical inquiry
(B) systematic errors
(C) devil's advocacy
(D) representative bias
(E) the illusion of control
5.PepsiCo purchased KFC so that it could replace Coke products with Pepsi
productions in KFC restaurants. This was an example of :
(A) horizontal integration
(B) vertical integration
(C) a low-cost strategy
(D) a global strategy
(E) a diversification strategy
6.The idea that managers should receive a raise in pay based upon their
contributions to the organization, and not based on their gender, is
consistent with which principle?
(A) Social auditing
(B) Procedural justice
(C) Distributive justice
(D) The ombudsman effect
(E) The glass ceiling
7.According to Mintzberg, the thousands of specific tasks managers need to
perform fall into three roles. Which of the following is NOT one of these
roles?
(A) decision making
(B) interpersonal
(C) informational
(D) organizational
(E) all of the above were identified by Mintzberg
8.If a manager feels that his major job responsibility is " to counteract the
natural tendencies of subordinates to avoid working hard," this manager is
acting consistently with the principles of :
(A) Theory X
(B) Theory Y
(C) Theory Z
(D) Contigency theory
(E) Management science theory
9.__________ are unwritten, informal rules or guidelines that prescribe
appropriate behaviors.
(A) Terminal values
(B) Personalities
(C) Cultures
(D) Instrumental values
(E) Norms
10.When PepsiCo purchased Frito-Lay and expanded its operations into the
snake-food business, this was an example of which type of strategy?
(A) Vertical integration
(B) Concentration on a single business
(C) Diversification
(D) International expansion
(E) Low-cost strategy
二、Essay 70%
1.Define what "efficiency" and "effectiveness" are and give an example
respectively.
2.Explain "contingency theory" and give and example.
3.Define the concept of "emotional intelligence." How does having emotional
intelligence help managers?
4.Discuss the advantages and disadvantages of a global strategy and a
multidomestic strategy for a business. When should each of these strategies
be used or not used? Please give an example respectively.
5.Identify the advantages and disadvantages of group decision-making, using
NASA challenger example.
6.A SWOT analysis can be an effective way of analyzing both the internal
situation of a business and the external environment in which the
organization carries out its business. Discuss what is meant by a SWOT
analysis. Discuss specific examples of each part of SWOT analysis as it
would apply to IKEA case.
7.Explain the concept of "low-cost" and "differentiation" in Michael Porter's
competitive strategies and discuss advantages and disadvantages respectively.
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