由於第一階段初選結果人數遠超過30人，本課程教室已由電機二館455室改至電機二館105
會議室。歡迎大三以上(含研究所與博士班)同學於開課當日至現場加簽。
加簽人數將依修課同學組成與教室可容納人數做調整，以商管與理工科系學生各
半為原則，並當場完成分組(以4~5人一組)。以下為課程內容與評分方式:
(新update版本，歡迎轉錄個版)
一、內容
本課程邀請具有『高科技創業』經驗的專家及教授們以演講與小組討論的方式，啟發學生
們的創業想法，希望藉此能將學校的教學及研究成果，更具體的轉化為產業的競爭力。課
程內容主要包括四個主軸：
(一) 相關知識研習。參考瑞士洛桑管理學院(IMD), 美國 Harvard Business School,
MIT Sloan School 及 Stanford 大學之教材，並將邀請創業有成之專家與教授
共同授課及編教材；
(二) 演講。課程中將邀請數位創業家來現身說法，進行經驗傳承。
(三) 創業實習。修課學生將以編組方式，選定一項專業研發成果，進行商業化的
實習。過程將包括與實習導師(Mentor) 每個禮拜的腦力激盪會議，產品設
計，市場分析，風險評估，財務規劃，和營運計劃書之撰寫等等。
(四) 期末簡報。每組學生將學習成果向創投公司經理人和專家們簡報，尋求認同
與支持。傑出的團隊將有機會獲得初期創業資金，真正的設立公司開始營運。
Week 1 Introduction and Overview of the course
Outline:
The syllabus and course requirements
Why Entrepreneurship?
Opportunity assessment
Week 2 Star-up and Innovation
Outline:
Why take risks?
Why high-tech start-up?
Innovation process
Week 3 How to manage the idea?
Outline:
Team building and Project launching
Resources: People and Funding
Week 4 Company Culture and Format
Outline:
Vision, purpose, motivation
Ownership: LLC? Inc.? An international company?
Management
Corporate culture
Execution
Decision making
Resource allocation
Week 5 Market and Product definition
Outline:
Market analysis
Market opportunity
Market sizing
Market-driven product strategy
Understand customers
Week 6 Marketing II
Outline:
Product ideas
Product positioning and pricing
Competition analysis
Product schedule
Product pipeline
Week 7 Sales and Business model
Outline:
Sales projection
Value chain and sales models
Sales management
Customer development
Business model
Week 8 Value Chain and Clockspeed
Outline:
Sales and Business Development in a Startup
Business perspective
How to negotiate
Alliances
Outsourcing
Week 9 – Finance I
Outline:
Financial report
Budgeting
Financial projection
Break-even analysis
Cash flow analysis and management
Week 10 – Finance II
Outline:
Start-up financing model
Company valuation
Exit plan
Week 11 – IP & Legal Issues
Outline:
Intellectual property protection: patent, copy right, trade secrete.
Protect confidentiality (non-disclosure)
Frequent encountered legal issues
Tax law, tax consideration
Week 12 – How to manage the innovation team
Outline:
Innovation process
Manage the innovation team
Week 13 – Raising Funding & VC Pitching
Outline:
Raising Initial Funding
Briefing the VCs
The VC Presentation
Week 14 – Business Execution, Crisis Management
Outline:
Business Execution
Product Development
Manufacturing
Crisis Management
Week 15 Entrepreneurial Spirit, Business Ethics, Built to Last
Outline:
Entrepreneurial Spirit
Built to last
Business Ethics
Balanced life style
Week 16 VC Presentation and Final Evaluation
Due: 13:00
Complete business plan.
Final result of “Personal Task Planning”
Final VC presentation.
13:00 – 17:10
Final business plan presentation – 20 minutes per team
Invited VCs:
18:00 – 19:00 Trade Show Poster Session
19:00 – 20:00 Company Promotion and Celebration Party
二、教科書：
1. The Innovator’s Solution: Creating and Sustaining Successful Growth by
Clayton M. Christensen and Michael E. Raynor
2. Swanson and Baird, Engineering Your Start-Up: A Guide for the High-Tech
Entrepreneur, 2005.
三、成績評量方式：
讀書心得報告(20%)、課堂討論參與(30%)、期末報告(50%)。
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※ 編輯: poohli 來自: 140.112.17.190 (09/11 18:38)