推 parabird:........................... 06/26 14:19
推 romorio:伊利,一家賣牛奶賣到賺翻的公司 06/26 14:49
推 fnac:洋基真的很想打開大陸市場，可惜棒球很少人看 06/26 15:05
→ fnac:大家寧願看每年都慘敗的火箭...大陸那麼多年也才一位姚明出名 06/26 15:05
推 heacoun:樓上麻煩加句季後賽.. 06/26 15:18
推 fnac:嗯嗯...季後賽 慘敗 06/26 17:34
06/25/2007 4:06 PM ET
Yankees sign first-ever Chinese-based sponsor
The New York Yankees today became the first Major League club to enter
into a sponsorship agreement with a company from the
People's Republic of China, announcing an agreement with China's largest
dairy company, the Yili Group, to advertise within the Yankees' local
territory.
As part of the agreement, Yili will receive advertising exposure at
Yankee Stadium and in Yankees Magazine, the official game program of the
New York Yankees. Yili will receive prominent branding visibility on
July 6 when the Yankees introduce left handed pitcher Kai Liu and
catcher Zhenwang Zhang, who became the first players from the
People's Republic of China to sign with a Major League club with approval
from the Chinese Baseball Association on June 19. Earlier this year the
Yankees and the Chinese Baseball Association entered into an historic
working agreement.
Randy Levine, President of the Yankees, said, "We are very pleased to
welcome Yili to the Yankees family as our first sponsor based in China.
The Yankees have always been committed to international baseball and
international business and China is very important to us. This agreement
with Yili is yet another example of how far-reaching the Yankees brand
has become and how dedicated we are to growing baseball, and the business
of baseball, in China."
Michael Tusiani, Yankees Senior Vice President of Corporate Sales and
Sponsorships said, "Securing a sponsorship with Yili Group is a very
unique and exciting opportunity for the Yankees organization. Moreover,
we hope to continue to generate sponsorship interest from global-based
companies, including those based throughout Asia."
The Yili Group is the leading dairy industry enterprise in China. In 2005,
Yili products became the official dairy products of the 2008 Beijing Olympic
Games with Yili becoming the first food brand supporter of the Beijing
Olympics. Yili Group was recognized with the 2005 CCTV Best Employers of
China award and the 2005 China Best Corporate Citizen Acts award.
Womei Beijing Advertising, one of China's leading advertising agencies,
represented Yili Group while Sportscorp China assisted the Yankees in
securing the sponsorship.
http://tinyurl.com/2aqo84
--
※ 發信站: 批踢踢實業坊(ptt.cc)
◆ From: 140.109.23.211