Re: [情報] [Rev] Nintendo change strategy for R …

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※ 引述《NintendoFans (任天道)》之銘言：

Nintendo change strategy for Revolution launch, Harrison Interviewed

http://gaming.hexus.net/content/item.php?item=5374


專訪Harrison：任天堂改變Revolution的發售策略


N.O.A.行銷與企業通訊副總裁George Harrison前幾天接受了Game Informer
五月號的專訪，同時也端上了一些可口的小菜為即將到來的E3暖身。

Harrison對於Revolution的控制器以及為何任天堂總是搶在創意第一有深
度的評論。任天堂在經過內部無數次的腦力激盪以及討論之後，決定
他們要創造一個獨一無二又有趣，而同時易於操作的控制器。

Harrison說：「我到現在還記得，【殺手本能】發行的時候，當時Ken Lob
是我們公司的遊戲製作人之一，他跑進我辦公室興奮地說：『嘿，我有
個組合技的好點子要給你！』然後他開始八拉八拉，描述如何組成14種
到17種不同的按鍵組合。然後我對他說：『嘿，我記不得這14種組合啦
，我們把這鬼14種組合先丟一邊去吧。』但是呢，我想，這是所有一切
事情回歸單純的轉捩點。在此同時，我們見證了【瑪莉歐賽車】、【瑪
莉歐派對】系列的成功，我們相信仍然有許多人需要的是一點點單純的
樂趣，而不是那些過度複雜的玩意。」

Harrison首先承認任天堂主機擁有較為年輕的支持者，但是他們希望藉著
新的控制器以及優質的遊戲能夠吸引到更多的支持者。他說：「客層當
中大部分年紀是在35歲以下，我是說，20到35歲。要知道不同年齡層的
玩家，他們喜歡什麼樣的娛樂，而針對這個去設計和開發遊戲；這當然
是個嚴峻的挑戰，但是我們非作不可。」

任天堂所採取的一條路就是讓更多的第三廠商參與遊戲製作，他們已經
發出了超過一千套的開發工具！任天堂已經從GC的失敗當中學到了經驗
：他們缺少第三廠的奧援。Harrison繼續說到：「但對於Revolution來說，
要怎麼吸引第三廠的加入，我們的策略已經有清楚的改變了，只是要如
何使得大廠和王牌製作人及早加入仍是個課題。」

任天堂在策略上的轉變也可以從他們冒險為Revolution做了幾款不同類
型的遊戲看出；他們甚至還和製作GTA這個備受爭議遊戲的廠商交涉
過。任天堂積極尋求拓展西方市場的契機，寬鬆的遊戲分級制度正代
表著他們也可以像Rockstar一樣有更大的發揮空間。Harrison說：「我
們是有一套遊戲分級制度而日本可能不會有，那是因為日本的玩家對
此並不感興趣；但是在這，成人級的遊戲是佔有一席之地的。」

Harrison談論了20款關於Revoltion計畫要首發的軟體，並且揭露了任
天堂將會先滿足日本的忠實玩家（意即日本將最先發售Rev.），再
與SONY去競逐其他地區的市場。他說道：「對我們來說，日本市場
當然是一個最主要的市場，對我們來說是個大好機會，我們將和唯
一的對手SONY從起跑點同時起步」。這意味著將會是一款瑪莉歐的
遊戲或是其他任天堂的指標性遊戲作為首發。

關於E3，Harrison則是建議任天堂的Revolution不應該只是在任天堂
區內展示，應該也在協力開發的第三廠展覽區展示，這樣大家才不
用排個幾小時的隊來一睹Revolution的風采！

我們主要還是希望任天堂在E3能夠公開到底哪些遊戲會首發，以及
更多關於新主機的企畫，對此Harrison則表示新主機的售價將不會在
E3公布。



註：關於【殺手本能】（Killer Instinct）這款遊戲
    http://zh.wikipedia.org/wiki/%E4%BB%BB%E5%A4%A9%E5%A0%8264
    這邊有一些相關的資料隨便看看吧
    不過最早似乎是出現在SNES上？



=======================================================================
以下為全原文：

Nintendo of America's Senior Vice President of Marketing and Corporate
Communication, George Harrison, has spoken with U.S based Game Informer
magazine in May's issue, and served up some tasty starters, ahead of the
E3 main meal.

Harrison talked in depth on the Revolution controller, and why Nintendo
pursued the idea in the first place. After numerous focus groups, and
discussions on the best way to progress with a controller, Nintendo
finally decided that they should make a controller that was unique, fun,
but remained simple and easy to use.

Harrison said, "I can remember a time when Killer Instinct was released
and at that time Ken Lob worked for us as one of our game gurus. He came
into my office and he was all excited and said,Oh I've got a great new
combination for you.?So he starts describing this combination that was
kind of a fourteen to seventeen button combination, and I said that I
can't remember fourteen numbers, let alone a fourteen button combination.
But that was, I think, just an indication of the divergence of this whole
thing. And at the same time we saw success with things like Mario Kart
and Mario Party series that led us to believe that there are still people
out there who still just want to have a little fun and don't want it to be
inordinately complicated."

Harrison is first to admit that Nintendo consoles have a younger audience,
but they hope that the combination of the new controller, and great games
will attract a new audience, he said, "These are mostly guys under the age
of thirty-five, you know 20-35; for them to put themselves into the head
of a 25 or 35 or 40-year-old woman or 40-year-old man and think of what
kind of entertainment they might enjoy, that's kind of a tough challenge.
But that's what we have to do."

One way Nintendo hopes to do this, and they're on the right track by already
issuing over 1000 development kits, is by getting third party developers
involved. Nintendo have learnt their mistakes from the Gamecube launch,
when things didn't quite go to plan, and they had poor third party support.
Harrison said, "For Revolution, that was a clear strategy change to get
them involved early and you're not talking about a large number, but a
handful of the big successful publishers and developers around the world,
get them involved early and let them have access to it."

This change in strategy may also see Nintendo taking a few risks on the
types of games that are produced for the Revolution, they've even been
talking with Rockstar games, makers of the controversial Grand Theft Auto
series. Nintendo are looking to broaden their horizons in the Western market,
the relaxed game ratings mean that they can afford to push the boundaries,
like Rockstar have done. Harrison said, " We've got a rating system and
those things would probably never appear in Japan, as the audience just
isn't interested. But over here, there's a role for M-rated games as well."

Harrison talks about the 20 planned Revolution launch titles, and reveals
that Nintendo's priority will initially be in appeasing the loyal Japanese
gamers, and competing against Sony in that part of the World. "Clearly,
for us, the Japanese market might be the most important as it's the home
market, it's the chance to reset the clock to the main competitor, which
is Sony, the only competitor. So they need to make a good impression," he
said. This could mean that a Mario game, or another big name franchise,
could be Nintendo's flagship launch game.

At E3, Harrison suggests that Nintendo Revolution will be shown not only
in the Nintendo area, but also in third party developer's booths, so there
may be no need to queue up for hours!

We'd expect the majorty of the launch titles to be named at E3, and a further
insight into Nintendo's plans, but Harrison has suggested that the price of
the console may not be revealed at the show.


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