Re: [情報] [Wii] GI 專訪 NOA 關於 Wii 的命名

[BlueDays (The Light of My Life)]

※ 引述《NintendoFans (任天道)》之銘言：
: http://www.gameinformer.com/News/Story/200604/N06.0427.1154.38678.htm
: GI:Game Informer
: NOA:美國任天堂
: ________________________
: Game Informer: Why change the name in the first place when people are
:                already used to The Nintendo Revolution?

GI：為甚麼在人們才剛習慣了 Rev. 這個名號的第一時間改名 (新主機) 呢？

: Matt Atwood: We always stated that Revolution was a code name. While it
:              indicates the disruptive nature of the system, we wanted a
:              name that represents all inclusiveness, because that’s a
:              huge point of the system.  It’s not about you or me – it's
:              about Wii.  So, it’s basically a different kind of a system.

MA：我們一直都宣稱 Rev. 只是個代號。當它指出這個遊戲系統的顛覆本質時，

    我們需要一個能夠呈現所有意涵的名號；因為這正是這個遊戲系統的一大重點。

    這非關你我，而是關乎 Wii。所以，基本上它是個截然不同的遊戲系統。

: GI: Whose idea was Wii?

GI：Wii 這個名號是誰的點子？

: Atwood:  It was actually several people internally. But beyond that, we
:          aren’t disclosing specifics on how the name came about.  But it
:          was several people at NOA and NCL.

MA：它當然是從公司內部而來的名字。除此之外，我們無法透露這個名稱由來的細節。

    但可以說的是：它是北美任天堂以及任天堂會社其中幾人的決議。

: GI: So it wasn’t Yamauchi coming in with his iron fist and saying, “We're
:     calling it Wii!”

GI：所以，這並非是由 山內溥 揮舞著他的鐵腕說道：「我們要叫它 Wii！」

    而有的決議囉？

: Atwood: (laughs) No.  No, it wasn’t.  For a long time there we’ve been
:         discussing the name and there was a lot of talk, and this is what
:         the committee came up with. It was a large group of people that
:         came up with the name.

MA： (笑) 不，並非如此。我們花了許多時間與唇舌在討論上；

    而這就是討論小組所想出來的。這是一個多人團隊所想出來的名字。

: GI: This is going to sound really crass and rude, but a child’s way of
:     saying they have to go to the bathroom is saying they have to go wee.
:     Doesn’t that concern you at all?

GI：我知道接下來的問題可能有點愚魯... 但小朋友表達他們要噓噓的時候

    都會說我要去上 "小號" (wee 與 Wii 同音)

    你們一點也不會對此在意嗎？

: Atwood: No.  Anytime you announce a new name you’re going to get a lot
:         of questions and the whys.  If you look at what TiVo did or Virgin
:         Airline for instance, a sort of tie in for example. Those names have
:         become household names and it had nothing to do with that at all.
:         We wanted a name that represented the fact that this system was
:         really for everyone to play.  And Wii, the word, is W-i-i, and the
:         two I’s represent both people and the controllers.  So, it’s really
:         not about this sort of tongue in cheek.

MA：不會的。不論何時你要提出一個新名號，你都將要思考一堆問題以及理由。

    假如你以 TiVo 以及 Virgin Airline 這兩個名號的成就來作為近例，

    這些名字早已家喻戶曉眾所周知，但卻一點也不受其負面關聯的影響。

    我們需要一個能夠呈現出 "這個遊戲系統確實是 (設計) 給所有人去玩"

    這樣事實的名字。

    而 Wii這個字，指的是 W,i,i；其中的兩 i既象徵人們也象徵控制器。

    所以這跟那類愚魯的言詞一點也扯不上甚麼關係。

: Again if you look at things like Yahoo! Or Virgin, or Caterpillar or Naked
: Juice, or Prius – the car, or Napster – these names either have funny
: connotations or don’t make sense initially.  But if you look at how we
: support this, and what the name represents, I think it makes sense.

MA：你再看看這些廣為周知的名號 (略)，

    它們在一開始既無有趣的聯想，也沒甚麼道理可言；

    但只要你瞧瞧我們如何實踐這個名號，以及這個名字提供了甚麼，

    我想，它就言之成理了。

: GI: So there were never thoughts of, “Let’s just stick with Revolution?
:     It’s a really cool name”

GI：所以從沒有 "讓我們就用 Rev.這個名稱吧？這確實是個響亮的名號。"

    這樣的想法囉？

: Atwood: I think there were thoughts across the board.  There were thoughts
:         of sticking with Revolution, then there were thoughts of a completely
:         different name, but once everything came together this was the name
:         decided.  I think they wanted a name that was very unique. Because
:         this system is not about an upgrade of an old system. This is about
:         an entirely new way to play, an entirely new type of system.

MA：我想，各種聲音都是有的。有人想要沿用 Rev.這個名字，

    也有人想要截然不同的新名字；但當萬流歸宗時，這個名字也就這樣定案了。

    我想，他們要一個獨一無二的名字，因為這個遊戲系統並非指老系統的強化，

    而是關乎一種嶄新的遊玩方式；一種新型態的遊戲系統。

: GI: Just seeing the reactions in our office and seeing what people are saying
:     online – it seems people are really shocked at this name, and aren’t
:     really that thrilled about it.

GI：看看我們辦公室的員工以及網路上鄉民們的反應，

    大家似乎都被這個名號嚇了一跳，但卻沒有真的感到興奮異常？

: Atwood: I think the first time you hear any name, it sounds odd. I think
:         one of the reasons is that it’s totally different and unexpected
:         as you said. The first step will be getting to E3, and getting
:         hands-on.  We’re pretty confident it’ll become a lexicon like
:         Google, or Amazon, or Virgin. Obviously there will be first
:         reactions, but once you get your hands-on with the system and
:         understand, and watch the video, and read the back story of what
:         this name is supposed to represent, I think it all ties in.

MA：我想，當你第一次聽到任何名號時，它聽起來都會有點彆扭。

    我認為其中一個理由誠如你所說的 "截然不同與出乎意料"。

    而我們的第一步將正在向E3邁進，也就是 Wii的初體驗。

    我們極其自信它能夠成為如同 咕狗、亞馬遜、維京 一般響亮的詞彙。

    當然，第一時間的反應是一定會有的；可是當一旦你體驗並瞭解了這個系統，

    並且觀看了相關影片、知悉了這個名字所企圖呈現的東西，

    我想，所有關聯性就由此而生。

: GI: Isn’t it a little tricky that you have to give us a one sheet to
:     explain what the name means and it doesn’t say it by itself.

GI：你必須給我們一張表單以解釋這個名字的意涵；

    但表單本身卻又無法自己說出其所代表的意義...

    這樣豈非在玩弄一些小把戲？

: Atwood:  No, the point is we want it to be very clear what we’re saying.
:          Again, we’ll go back to your traditional naming conventions for
:          systems.  They tend to be fairly literal. That’s not what we want
:          at all.  We want something that isn’t as literal. But once you
:          understand it, it makes a lot of sense.

MA：並不會的；重點是，我們希望自己的陳述可以非常清楚。

    再者，讓我們回過頭去看看那些以傳統思維命名的人們，

    他們往往傾向於極度地望文生義；而我們一點也不想要這樣。

    我們要一些不那麼照本宣科的東西；一旦你瞭解箇中真意，

    它就能夠說得通了。

: Once you touch the Revolution, this will make more sense. Once you play
: more games, and once the system is out, and more and more people play it,
: and you’re realizing these different experiences, it’ll make more sense.
: Again, it may sound a little bit of a line, but I think it fits well.
: This is not about you or me, it’s about Wii.

MA：只要你接觸過 Rev.，這就更能說得通了。

    一旦你玩過更多遊戲、一旦這個系統亮相、一旦越來越多人玩過它...

    你就會明瞭這些異質的體驗；這將會建立起更多的邏輯性。

    這聽起來似乎有點一廂情願，但我認為它再合適不過了。

    這並非關乎你我；而是關乎於 Wii。

: GI: Is that the new “Blue Ocean”?

GI：這是一種新的藍海 (策略) 囉？

: Atwood: It’s all relational. It all fits.  The Wii name fits in with
:         the Blue Ocean strategy as far as going different, going unique,
:         making a statement, but at the same time really pointing to the
:         fact that this isn’t a traditional system and not done the
:         traditional way.  This is about expanding the audience, while
:         not at all ignoring our core, in fact appealing to them, which
:         you’ll find at E3.  It’s about broadening.

MA：這是全然相關的；其與之不謀而合。在 Wii的異質策略與藍海策略吻合的同時

    也指出了這並非是個傳統的遊戲系統、也不會因循窠臼的事實。

    這關乎於擴張受眾；但非指忽略那些會出沒於E3的既有核心玩家，

    而是同樣訴諸於他們。這關乎於版圖的擴張。


: GI: Are you trying to connotate a Wi-Fi type thing?

GI：你可以爆一點關於 Wi-Fi 的料嗎？

: Atwood: I thought the same thing too.  The Wi-Fi thing isn’t really part
:         of it, though, once you get to E3, there may be news on that.  We've
:         already said the system will be online out of the box, but while it
:         lends itself and kind of fits, it’s not the overall intent.

MA：我剛好也在想這件事。Wi-Fi的組件並非其真正的一部分；但即便如此，

    在E3上會也有更多相關的消息。

    我們已經說過這個遊戲系統將能夠透過本身以外的組件上網；

    但當你看到這是如何運作的時候，你會知道這句話並不能一言敝之。

: GI: Why reveal the name now?  Why not wait until your E3 press conference?

GI：為甚麼挑在這個節骨眼上揭露這個名號？為甚麼不等到E3戰略發表會的時候再說？

: Atwood: E3 for us is all about the games. We understand that when you
:         announce a name it’s going take a bit of time to get comfortable
:         with it, and when we get to the show we want the focus to be
:         completely on the games, and the gameplay.  The focus of E3 is to
:         get everyone to play this system.  You can only appreciate the system
:         when you play it.  I know for a long time we’ve been talking about
:         all the possibilities, and I know you guys have been talking about
:         all of the possibilities of the system.
: The key is to focus on the games and the gameplay at E3, not a name, but
: anything but that.

MA：E3對我們而言，只關乎遊戲本身。我們都知道，當你提出一個新名號的時候，

    大家必然要花點時間才能夠習慣它；我們在E3上，只想聚焦於遊戲、遊戲體驗。

    當你玩過一台主機時，你才能夠對它感到激賞。

    我們已經持續談論了這個遊戲系統所有的可能性好一陣子；我知道你們也是。

    但重點是，我們在E3中所要強調的是遊戲與遊戲體驗，或是其他的任何東西；

    但絕非是一個名號。

: GI: Speaking of E3, has Nintendo figured out how to control all of the
:     different freehand controllers that are going to be pointing at 80
:     different directions?

GI：說到E3，任天堂已經想出來這個天馬行空的控制器要如何運用了嗎？


: Atwood: Yes, NCL has worked on that and have a pretty good solution which
:         you will see at the show.

MA：沒錯，任天堂會社已經有了相當出色的解決方案；你將會在E3的展覽中看到。

: GI:  This is a very different name and it’s going to be really interesting
:      seeing what the world has to say about it.  Nintendo has always paved
:      their own path since the NES, so is this sort of following in that
:      tradition you think?

GI：這真的是個非比尋常的名號；看到人們對其有何表示將會非常有趣。

    任天堂從 NES以來總是尋著自己的步伐向前；

    所以，你認為這也是一次依循傳統的作為嗎？

: Atwood: I think that the last few years – the best comparison would be
:         the DS. When we announced DS everybody wasn’t sure about the name,
:         obviously that one is quite literal. But it’s about the concept
:         behind the DS and the concept behind the Revolution. So while
:         Nintendo has gone their own way since the NES, as you stated, it’s
:         really about this new direction of expanding the market, taking care
:         of our traditional gamers, but also developing games like Brain Age,
:         Nintendogs, and the new titles you’re going to see at E3.  Really
:         approaching videogames in a very different way, because we don’t
:         believe that staying the course is the right way to go. We believe
:         that a new way to play is the answer. People want more immersion and
:         we will deliver it.

MA：我想近幾年來的最好例證就是 NDS。當我們公開 NDS這個名稱時，

    大家都抱持保留的態度；這顯然是因為這個名字太過於望文生義了。

    但這是關乎於DS以及 Rev.背後的概念。所以，當任天堂自 NES走上自己的路時 －

    誠如你所言，這真的關乎於拓展市場的新方針、照顧老玩家；

    也關乎於遊戲開發，例如：腦鍛、任天狗、還有一些你將會在E3看到的遊戲。

    －  確實是用相當不同的方式去貼近遊戲；

    因為我們不相信因循守舊是正確之途。

    我們相信：新的遊玩方式將會是一切的答案。

    人們需要更多洗禮；這將會由我們來執手。

: GI: What did you honestly think of the name the first time you heard it?

GI：老實說，當你第一次聽到這個名字的時候，你想的是甚麼？

: Atwood: First time I heard it, I sat down and thought about it for a bit,
:         and “Do I like it, Do I not?” and as I thought, “Hmm, it seems
:         a little bit different. I don’t understand it."  And then I did
:         the same thing you guys did and watch the video, and the more I
:         understood about the system, the more it’s made a lot of sense
:         to me.  Yeah, initially I went, "Wow, this is different."  And
:         then once I started getting more hands on with the system, and
:         once I started to understand the concept behind the system and
:         how the name ties in, I actually really like it. I think people
:         will talk about it.  You’re definitely seeing it on the net, and
:         people will continue to talk about it.

MA：當我初聞這個名字時，我坐了下來並沉思了一會：

  「我喜歡這個名字嗎？不喜歡嗎？」正當我如此思考的時候，出現了一個聲音：

  「恩，這似乎有點不同；我不並瞭解它。」

    然後隨著我越瞭解這個遊戲系統，這個名稱就對我而言就越來越說得通。

    確實，我在開始的時候的確想著：「喔，這不太一樣... 」

    但隨著我親身體驗這個系統的次數越來越多、

    並開始瞭解隱身在這個系統之後的概念時，

    這一切就有了關聯性。

: What I like about it is, it’s not about abbreviating anything. There will
: be no abbreviation needed. There is no Nintendo Wii. It’s just Wii.  It’s
: a very inclusive name in that respect.

MA：這並非是在略稱任何東西；而這正是我喜歡它的地方。

    我們將不需要任何略稱；不會有 Nintendo Wii，因為它就是 Wii。

    在這樣的觀點之下，這就是個非常具有囊括性的名字了。

: GI:  So what are you going to tell the people that think you’re crazy for
:      naming it the Wii?

GI：那麼，你要告訴那些 "認為你們頭殼壞去才取了 Wii這個名字的人" 甚麼？

: Atwood: We’re going to tell them, one, play the system.  Kind of what we
:         told you. I think initially you’re going to see some reaction, and
:         I think its going to make a lot of sense.  Get your hands on the
:         system. Once you see entirely what we’re doing with the system it
:         will make more sense.  I would suggest really trying to understand
:         looking at the background story of the name because it’s really
:         telling of the system. The system really supports it.  I would say
:         get your hands on the system first and then make your decision.
:         The first look will be at E3, but that won’t be the entire one.
:         The system comes at the end of 2006 and we’re pretty confident
:         and comfortable.


MA：我們會對他們說：「玩玩這台主機吧！」就像我們過去曾說過的一樣。

    開始你可能會看到一些反應，而我認為這其間的邏輯性將會迅速建立起來。

    用你的雙手試試這個遊戲主機。一旦你看到我們正對這個主機做的所有事情，

    更多的將關聯性會建立起來。我強烈建議人們去瞭解這個名稱的來由；

    因為這就是在說明這個遊戲系統。這個遊戲系統全然契合這個名稱的概念。

    我會說：「先用你的手試試看這台主機，然後再下定論。」

    Wii 的初登場將會在今年E3，但這並非這一切的全部。

    這台主機將會在今年末登場；我們對其信心滿滿並從容以待。

: GI:  It’s been rumored that the new big Revolution secret is the fact
:      that the nun chuck controller is also motion detecting…

GI：有謠言指出： Rev.新的頭號秘密，其實是其左類比搖桿也具有動作偵測的功能...

: Atwood:  Really. That’s interesting.  I would say 9:30 in the morning on
:          Tuesday of E3 will be filled with surprises and I would just show
:          up.  Because there’s been a ton of speculation.  Some of it’s
:          right. Some of it’s not.  We’d say that if that’s the only secret
:          you’re expecting you’re going to be very surprised.

MA：確實，這非常有趣。我想說的是：E3那個星期二的早上九點半將會讓人大吃一驚。

    因為相關的臆測已經太多；有些會說中，有些當然不會。

    我們必須要這樣說：假如那是你唯一期待知悉的秘密，那麼，屆時你將會非常震驚。

: GI: Do you think Nintendo is going to take home E3 this year?  Why do you
:     think Nintendo will be the big buzz at E3 this year?

GI：你認為今年任天堂將會大有斬獲嗎？

    你憑什麼認為任天堂會在今年的E3中大放異彩呢？

: Atwood: I think it comes down to totally what I’ve been talking about with
:         the name.  I’ve been a gamer since – well I got my NES when I was
:         11 – and I am starving for a new way to play.  I was cynical about
:         the DS when it shipped, I was completely cynical.   And long before
:         I worked at Nintendo I found myself playing that system far more than
:         any other handheld. The reason being is that I could do different
:         things.

MA：這可能要回到我對這個名字的談論上了。

    我從11歲拿到 NES起就是個玩家；現在我渴求一種新的遊戲方式。

    當DS推出時，我並不看好；但當我進入任天堂工作以前，

    我發現自己玩DS的時間遠超過其他掌上主機。

    原因是因為我可以因此做些不同的事。

: Right now I’m playing Trauma Center for instance. I love that game. You
: cannot do that anywhere else. Those types of experiences are really what
: is compelling.  When I can do something new – Nintendogs, Brain Age –
: those are completely different ways to play and it’s what I’m playing

　　現在我正在玩超執刀這個遊戲；我喜歡這個遊戲。

　　你不可能在其他地方做這樣的事情。這些體驗正是其令人感到折服之處。

　　我想要一些新的遊戲方式；於是，任天狗與腦鍛就成了我現正遊玩的遊戲了。

: right now.  I love the classics, but I’ve played them for a very long
: time and with the Wii we’ve already talked about you’re going to have
: the classics, you’re going to have the hardcore games, but you’re also
: going to be able to play new unique types of games. That’s huge.

　　我喜歡經典遊戲，但我在過去已經玩得太多了；而憑藉著我們所討論的 Wii，

　　你將會擁有這些經典。你將會擁有這些核心的遊戲，

　　也將能夠玩到全新且獨一無二形態的的遊戲。這真是可觀。

: To me that has massive social implications. For instance, I’ve played
: games for many years, and I’ve tried to talk to my mom about a game and
: it was completely Greek.  I believe Wii will open that dialog.  I believe
: it already has with DS. When you look at Brain Age, you can take that game
: to your parents, your uncle, your niece, and everybody likes it, and gets
: it, and wants to take it from you. It’s taking this very personal
: experience and allowing to become more social.  And people can understand
: it more. I mean, when you play Brain Age, you hold it like a book, that’s
: very easy to understand. You’re going to see more things like that.

　　對我而言，這其中有著巨大的社會意涵。我已經玩了許多年的遊戲，

　　而我已經厭倦了跟我的母親談論關於遊戲的點滴；

    這對她而言根本就是火星文。

　　我相信 Wii將能開啟這樣的對話；我也相信，DS已經做到了。

　　當你進行腦鍛時，你可以把它拿給你的雙親、叔叔、姪女看；

　　或著任何喜歡它的人。讓他們試試看，也許他們會想要從你手中接過它。

　　越能夠提供這樣的個人體驗，就會變得越具有社會性；

　　人們也會因此而更瞭解它。我是說，當你遊玩腦鍛的時候，

　　你像本書一樣地拿著它，這就相當容易理解了。

　　你將會看到更多這樣的例子。

: GI: (laughs) The name Wii makes me think of peeing!  You said you have to
:     hold the DS like a book for Brain Age, I hate to know how I’m supposed
:     to hold the Wii controller.

GI：(笑) Wii這個名字讓我們想到小便！你說你玩腦鍛時，像本書一樣地拿著DS；

    我可一點也不想知道自己拿著 Wii控制器的模樣會是如何。

: Atwood: I’m not going to go there, but you won’t be surprised.  When you
:         look at it, there’s so many different things you can do.  But come
:         to E3 and you will appreciate it.

MA：我不太想談論到那個部份，我不過我想你應該不會驚訝。

    當你看到它，你可以對其有任何言論或著舉動；但你來到E3，你將會對它感到激賞。





--
推 cloudfor:推原PO的認真翻譯
推 sakyer:  推原PO的認真翻譯  今年沒辦法去E3好可惜呀~~Orz
推 ScubaSteve:文中的 NCL 是指？
推 BlueDays:NCL = Nintendo Co. Ltd.
推 ScubaSteve:山內不是退了嗎,那他還有名稱決定權喔?
推 BlueDays:恩 我想那是GI訪問者的冷笑話... (′▽‵)
推 BlueDays:老實說：有些地方我看不太懂... ○rz
推 loveahate:IGN討論區還有很多人說這是日本人沒經過市場研究做出的
→ loveahate:笨點子,上面證實的確是北美團隊想出來的 :)
→ loveahate:這麼讚的文章應該轉到巴哈上
推 loveahate:Matt Atwood的簡稱後來怎麼變成AM?
推 BlueDays:終於改好了:)
推 NintendoFans:不只他, 我今天也賺了好多XDD下次賭盤要更歡樂了XDDD
推 nella:推這篇！:P
推 BlueDays:轉過去了 用PCMan全選緩衝區功能重複貼了很幾次 = =+
推 xfilel:翻的好棒!! 推
推 halken:推認真的翻譯
推 NintendoFans:什麼叫做星期二早上九點會讓你大吃一驚...恩是弔胃口
推 danadanad:台灣是星期三了..或是星期四凌晨了吧..
推 NintendoFans:大吃一驚, 不會是PS3帶槍投靠吧 (捏鼻
推 xfilel:奇怪,之前不是說下午嗎? 怎麼又改成早上了??
推 AgentWu:有沒有確定相對應的台灣時間阿
推 AEL:這個記者的訪問方式還欠扁的......
推 NintendoFans:國外的記者都這麼狠阿XDDD
推 AEL:藍海策略 http://0rz.net/aa1iq
推 danadanad:對阿 我也記得那天早上不是360的時間嗎
推 e73714:推推推.   及網路上鄉民們的反應<-這句翻的很本土.
推 patheticzany:酷 不過那個希臘語是聽不懂得話的意思
推 BlueDays:推樓上 這個連字典也查不到... ○rz
※ 編輯: BlueDays        來自: 61.229.145.140       (04/29 00:55)