推 wasigeorge:都考完好久了....Max是佛心來的 05/15 10:06
Lecturer is MAX Briggs
這科目前是行銷碩士的必修
期中考分享給大家當作考古題參考
Q1:product level and explain a little: core product, actual, augment
Q2:successful factors:
contiuned contact with customers, ...etc.
Q3:Three PIC specific guideline:
degree of innovativeness, timing, miscellaneous
Q4:Using PIC (background, focus, goals-odjectives, guideline)
to explain a Toshiba small computer case
Q5:What is stage-gate process?
Q6:Why is innovation important (state in 6 points)?
Q7:Five phases of new product development
Q8:About the journal we discussed in tutorial,
state the application of one or more innovation in case.
--
※ 發信站: 批踢踢實業坊(ptt.cc)
◆ From: 203.185.193.98
※ 編輯: gguuyy 來自: 203.185.193.98 (05/15 01:09)