2008 sem1 lecturer is Jon Sliver
short answers 四選六題答
Q1 identify and discuss 2 important objectives of customer feedback systems
Q2 three tools to evaluate service quality problems
Q5 How can you charge different prices in different segments without customer
feeling cheated
Q6 explain textbook authors flower of service and each petals
long answer 二選一題答
Q7 which elements of marketing communication mix will you use for two
following scenarios?
A. a newly established hair salon in suburbon shopping cantre
B. a single office accounting firm in major city that serves primarily
business clients
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※ 編輯: gguuyy 來自: 121.101.142.6 (06/18 13:36)