section A 一題(含a b c三小題)必答
a) define advertising and what you believe are its essential characteristics
b) how advertising has changed in the last decade? what do you expect
advertising to become?
c) how these changes has affected the advertising today
section B 五題選兩題答 (幾乎都跟精華區 2008 那份一樣)
1. 不太記得，跟前面section A那題很像，問說advertising這十年來變化很大，還有
social media的影響有的沒的
2. explain HOE with example, its strength and weakness, alternatives?
3. DAGMAR model, is it the best approach to set objectives? alternatives?
4. creative strategy and advertising appeal
5. some people consider media to be the new creative. what do they mean?
Factors to consider? challenge and opportunity that media planner face now?
--
※ 發信站: 批踢踢實業坊(ptt.cc)
◆ From: 110.174.233.35