Swiss Watch Industry FH
Omega Welcomes Richie Jen To Ambassador Family
(November 15, 2002)
Luxury brand Omega welcomed Asian superstar Richie Jen into their
ambassador family, which also includes supermodel Cindy Crawford,
tennis sensation Anna Kournikova and movie star Pierce Brosnan.
TAs one of Asia's most popular movie and singing stars, Jen's latest role
as an Omega ambassador is a perfect fit. He exudes style and class,
the hallmarks of all Omega timepieces.
In addition to welcoming Jen to the internationally recognized Omega
ambassador family, the press conference provided an opportunity to
showcase the brand new Omega Seamaster "Aqua Terra" timepiece.
In his very first role as Omega ambassador, Jen unveiled the stunning
new watch to the media.
The Omega Seamaster "Aqua Terra" belongs to the Seamaster Series -
one of the four timepiece series under the Omega brand. The other three
are Constellation, Speedmaster and De Ville. The prestigious new timepiece
has been named to reflect Omega's long tradition of pioneering achievements
on land and at sea. "Aqua" is Italian for water and "Terra" means land and
both these elements have been the backdrop to many of Omega's legendary
achievements, whether as the only watch to be worn by astronauts on the
Moon, or by free-divers as they perform record-breaking dives at sea.
Jen is the perfect choice to act as ambassador of the Omega Seamaster
"Aqua Terra". His love of water and land sports, from golf through to
sailing, complements the characteristics of the new timepiece.
Kevin Rollenhagen, Vice President for Omega China and Hong Kong agrees.
"Richie Jen's healthy and charming looks and trendy style combined with
his passion for active sports, from motor racing through to diving and
sailing, have made him the ideal ambassador for Omega's Seamaster
"Aqua Terra" watch. He will perfectly convey all the brand attributes of
Omega to our audience and we are delighted to welcome him to be a part of
our world famous ambassador family," Mr. Rollenhagen announced to the
media.
Jen echoed his pleasure in becoming part of the Omega family.
"I was thrilled when Omega invited me to be their ambassador for
Seamaster "Aqua Terra". As a keen participant of outdoor pursuits,
whether on land or at sea, I am exactly the sort of person this new
timepiece has been designed for and I am looking forward to my
continued association with Omega," said Jen.
The relationship of Richie Jen and Omega . . . Omega began to its
relationship with the renowned artist Richie Jen in September, 2000
when Richie was invited to attend the Omega Swiss Pro-Am Golf
Tournament, the prelude to the Canon European Masters Tournament,
in the picturesque mountain resort of Crans-Montana, Switzerland,
together with Omega's Ambassadors Ernie Els, Simon Yam and Qi Qi
as well as artists Frances Yip, Eric Tsang and his son Derek.
In January 2002, Omega once again invited Richie, a car racing enthusiast,
to visit St. Moritz, Switzerland, and experience the bobsleigh ride prior to
the Bobsleigh World Cup. At the event, he had the opportunity of meeting
Omega's Ambassador Michael Schumacher to show his admiration to the
international Formula 1 world champion and obtain clues in car racing.
Later in March, the relationship came closer when Richie appeared as the
Guest-of-Honour for the opening of the Omega flagship store in Harbin
in March. A lot of crowds were attracted by his popularity in China.
To celebrate the launch of the Omega Seamaster Aqua Terra collection in
Hong Kong and China, Richie became the main cast of the photography
for the new print ad series in July. The lively and healthy image of
Richie perfectly matches the new Omega Seamaster Aqua Terra
collection with the refined elegance complementing the robust and
rugged design of the divers watches for everyday wear.
Richie finally joins Omega family to take up the role of Omega
ambassador in August and the announcement press conference held
in Shanghai.
--
我們要擊破這個世界上的冷漠，
用搖滾，那是我們唯一的本事。
--
※ 發信站: 批踢踢實業坊(ptt.csie.ntu.edu.tw)
◆ From: 61.217.85.78