就是上面提過的合作,莎娃會跟設計師 Cole Haan 合作,
共同開發與代言 NIKE 新的 Cole Haan Sporting 系列產品。
NEW YORK, Sept. 8
NEW YORK, Sept. 8 /PRNewswire/ -- Cole Haan, a wholly-owned
subsidiary of NIKE, Inc., today announced Maria Sharapova
as a lead collaborator and the face of Cole Haan Sporting,
a new collection for Spring 2009, rooted in sport and
remixed with fashion.
Cole Haan Sporting stakes out fresh territory with a new,
dynamic pairing of Cole Haan's authentic craftsmanship and
Nike's sports innovation. The collection introduces new
technologies like Flywire which build on the successful
Nike Air franchise by recasting them into fashion-forward
designs.
The Spring 2009 global launch of Cole Haan Sporting
includes men's and women's footwear and accessories, and
features international tennis champion Maria Sharapova.
This lifestyle fashion collection will encompass day to
evening silhouettes in both the footwear and accessories
categories.
"Maria Sharapova embodies the blend of fashion and sport
that makes Cole Haan Sporting unique," said Cole Haan Chief
Executive Officer James Seuss. "We created this collection
as the foundation to a dynamic lifestyle - weaving Cole
Haan's history of craftsmanship with Nike's tradition of
high-performance innovation."
Maria Sharapova, 21, is a triple Grand Slam winner who has
a longstanding passion for style. She will step into the
role of collaborator for the Fall 2009 season.
"Cole Haan Sporting proves that fashion and technology can
work together to change the way women think about and wear
sport-inspired product," said Sharapova. "I look forward to
working with Cole Haan to bring new innovations to this
leading fashion brand with such a rich history."
For Spring 2009, Cole Haan Sporting will embody sport style
with a collection inspired by nautical, court, track, and
golf. The women's footwear collection includes elevated
wedges, chic flats and sleek sandals. Signature men's
styles include the brand's iconic boat shoe and edgy
lace-ups in bold color palettes paired with classic
neutrals.
This new collection will continue to showcase Nike Air, an
innovation that has enabled Cole Haan to redefine luxurious
style and comfort. Outside, the styles are pure Cole Haan,
luxurious and fashion-forward; inside, they share Nike's
innovative technology that debuted in Beijing. The
accessory collection encompasses a range of silhouettes
from a tennis
racquet bag to a versatile duffle. Continuing to weave
style with innovation, the accessories will be created from
recycled plastic bottles and will be trimmed in vegetable
chrome-free leather. Cole Haan Sporting will be sold at
Cole Haan boutiques worldwide, luxury department stores and
on colehaan.com. Price points range from $115 to $200
(footwear) and $225 to $550 (accessories).
About Cole Haan
Cole Haan, headquartered in Yarmouth, Maine, designs and
distributes dress and casual footwear, apparel and
accessories for men and women under the brand names Cole
Haan(R) and Bragano(R). Cole Haan, a wholly-owned
subsidiary of Nike, Inc., operates more than 100 retail
locations throughout the United States, Canada and Japan.
For more information on Cole Haan and the company's latest
collections, please visit www.colehaan.com. For more
information about NIKE, Inc., please go to nikebiz.com.
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