→ willyt:現在當個在地七六人迷似乎是種幸福的享受阿..... 09/01 18:11
※ 編輯: willyt 來自: 111.243.216.75 (09/01 19:50)
Bynum acquisition bolstering ticket sales
電車男駕到支撐了七六人的門票銷售
CSNPhilly.com
http://tinyurl.com/bnmvzyf
August 31, 2012, 8:31 pm
The Sixers made a splash this off-season when they traded
Andre Iguodala to bring in one of the NBA's top centers,
Andrew Bynum. This was a popular move among Sixers' fans, who
have been longing for a superstar-caliber player since Allen
Iverson.
七六人的驚天交易吹破了費城職業運動界的一池春水。
AI9換電車男的交易在七六人迷當中像是刮起了一陣旋風，
就如同他們長年在AI3離開之後對一個真正的超級巨星所持有的
一種破碎飢渴的心情，得到了久旱逢甘霖滋潤一般的激烈。
The new ownership group has made strides in making the
organization more fan-friendly through marketing and in-game
entertainment. Fans were even invited to welcome Bynum to town
at his introductory press conference held at the National
Constitution Center.
七六人的新持有團隊對於打造七六人成為一個更能被球迷接受的熱門
球隊有著開山闢土一般的決心，無論是在行銷上或是改善看球經驗上，
都能看到他們的努力。
甚至就像大家所看到的一般：球迷們(按:尤其是季票持有者)被邀請，
參加Andrew Bynum在建國紀念館的公開歡迎記者會。
(按:這顯然前所未見，在四方交易的四個球隊裡面只有費城這樣搞)
The efforts made by the Sixers' ownership are certainly
proving to be effective as ESPN's Darren Rovell reported, via
ProBasketballTalk, that the organization has doubled its
season-ticket base (92 percent of season-ticket holders
renewed with some prices raised) and quadrupled sales of its
10-game plans compared to last year.
根據 ESPN 記者 Darren Rovell 的報導 (以及ProBasketball Talk)
七六人官方已經把季票持有者的基礎擴大了一倍，
甚至已經有92%的季票擁有者已經完成了續約，
且今年的十戰大補帖的銷售(10-game plans/一個去年開始的促銷方案)
的銷售狀況已經是去年的四倍火熱。
"It's going on quietly, but no one in all of sports is working
harder to sell tickets than the Philadelphia 76ers," Rovell
wrote.
Rovell在他的報導裡面表示：
雖然一切都是鴨子滑水，
但是現在在四大職業運動當中，沒有任何一個球隊跟七六人一樣
如此努力在推銷他們的門票。
"First consider that the team is coming off the best
attendance increase in the game, up nearly 3,000 fans per game
from the previous season. That's off a work stoppage -- with
roughly 40 percent of the team's games in January -- and the
team says it reduced the amount of comp seats it handed out by
roughly 25 percent."
Rovell:
我們首先發現七六人上個球季已經成為上座率增加比例最高的球隊，
他們上季比10-11球季的上座數字，平均每場增加了三千人。
你要想想，去年可是歷經封館，而且球季剛開始的時候，
一月時球隊集中了幾乎五分之二的球賽在一個月當中打完，
無形當中也影響了買氣。
甚至球隊發言人還表示他們砍掉了幾乎四分之一的的公關票。
(幹，Comcast......... 氣到都不知道該怎麼講了)
With ticket sales increasing at a rapid pace, expectations are
also on the rise. The Sixers nabbed the eighth and final
Eastern Conference playoff seed last season and exceeded
expectations, falling just one win short of competing against
the Miami Heat in the Eastern Conference Finals.
當門票市場持續加溫的當下，漲價似乎也是被預期會發生的。
尤其當七六人去年季後賽超乎預期的從第八種子出發，
最後卻離東冠一步之遙的情況下。
With Bynum now ruling the paint, fans are expecting more
improvement this upcoming season, and that's clearly evident
with the significant boost in ticket sales.
當Bynum開始主宰禁區的時候，
球迷當然會對這個球隊下個球季的進步有所期待，
門票市場不可思議的火紅與銷售量的驟增就是明證
===
http://tinyurl.com/bl4vkfj
ESPN 原文，類似內容我就不再翻了
連結建議點入，七六人送給過去兩年曾經去過球場的球迷
(不是季票持有人，他們只要有去過一場到兩場就寄了)
一張非常漂亮的明信片，而且裡面甚至還有....
「個人專屬的10-games plan的售票連結！！！」 φ(._. )>
(想想看，有四萬人都收到了這張明信片，這種售票策略...)
買了之後還送張大帥一百分紀念地板護身符(誤)一片
這樣的明信片攻勢有著無與倫比的效果，
Adam Aron 對 ESPN 表示：
"Normal direct mail response is 2 percent," Aron said. "Our
response so far is about 10 percent."
想想看，他們光寄這些明信片就賣出了超過4000份的10-game plan..
另外季票的票價是比去年增加的，但是大家還願意賞臉.....
Adam Aron 表示：
寄一封明信片花費 $1.1 美元，
十分之一有回頭購買，那一個人的成本是十一美元
但是他們買下的可能是一場比賽的門票，平均 $50 美元，
甚至是一份10-games plan, 一份四百美元（！）
ESPN 的 Darren Rovell 在他的文章最後表示：
I often hear people who work for teams complain about how hard
it is to sell tickets these days. To which I usually respond,
"How good are you at selling them?" Not many teams are as good
as the Sixers in that category right now.
我必須給 Joshua Harris, Will Smith 跟 Adam Aron 一個 GJ。
ps.
這邊有兩段七六人主場國歌獨唱，
前American Idol 挑戰者 Ayla Brown 在中場休息的時候
帶領樂團表演的影片，真的蠻嗨lol
http://www.nba.com/sixers/video/2012/08/27/120827AylaBuzzKillmov-2198093
http://www.nba.com/sixers/video/2012/08/24/AylaBrownHaltime82312mov-2195221
--
To crazyjamie: 真的不能轉唷 qq
★crazyjamie 當然不可以阿 我的形象XDDD
★crazyjamie 我的原則是：有髒話的東西不要公開讓大家看到
To crazyjamie: 我可以幫你消音 XD
★crazyjamie 你轉出去我怎麼對得起我我廣大的女性朋友 ( ︶︿︶)_╭∩╮
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