Ticket sales up for 76ers
售票市場開紅盤：行政團隊喜報佳音
By John N. Mitchell / Inquirer Staff Writer
Posted: Wed, Sep. 19, 2012, 1:43 AM
http://tinyurl.com/9wxyo8r
￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣
If the 76ers don't sell one more season-ticket package between
now and Sept. 28 - the day that single-game tickets go on sale
- they still will have sold more tickets for the 2012-13
season than they did last season, according to the team's
ownership group.
如果七六人在9/28零售門票開賣日之前沒有再賣出任何一份套票，那我
會非常吃驚，因為行政團隊對媒體表示：現在售出的數量就已經遠超過
去年總量了。
"It's been an incredible offseason for us, right on the heels
of a great season," said minority owner Adam Arron, the team's
chief executive officer.
CEO Adam Aron:
在一個成功的球季後，我們又有了一個完美的暑假。
Aron said the Sixers have more than doubled the sales of full
season-ticket packages from 3,300 last season to 7,000. He
said sales of 10-game ticket packages have more than
quadrupled for the Sixers, who begin the regular season on
Oct. 31 with a home game against the Denver Nuggets.
Adam表示七六人光是季票銷售數量就已經遠超過去年總數的兩倍：今年
到目前為止總共售出了7000份的季票，去年僅僅3300份。而在套票市場
上面走勢相似：十合一套票比去年賣出至少兩倍以上。
This marks the second season in a row that the Sixers, who
have drastically altered their roster, expect to see
significant gains in attendance. Last season, reduced from 82
games to 66 after a lockout, the Sixers saw average attendance
at the Wells Fargo Center jump from 14,751 (25th in the NBA in
the 2010-11 season) to 17,502 (14th).
這對於新的經營團隊來說絕對是極正面的肯定，因為這意味著現在我們
就能夠確定在嶄新的一個球季七六人的票房能夠繼續往上攀升：去年雖
然因為封館而將球季從82場縮水成66場，但是七六人的平均上座人數從
前年Comcast末年的14,751(25th)上升到上一季的17,502(14th)。
The most significant change to the team is at center. The
Sixers traded for Andrew Bynum, a two-time NBA champion with
the Los Angeles Lakers, a one-time all-star, and a player who
may be regarded as the best center in the Eastern Conference.
這樣的成長一部分能歸功於他們有個話題性十足的暑假，他們做了很多
的改變，其中最重要的就是在八月份透過四方交易引進兩度NBA冠軍中
鋒、去年首次入選全明星，且即將成為東區第一中鋒的Andrew Bynum。
However, Aron said, the increase in ticket sales is not
solely because of the addition of Bynum, whom Arron credited
for "about a 5 percent bump" in sales.
不過Adam表示：Bynum對於門票銷售的成長其實是一個「搧風點火」的
催化劑，他表示："大概有5%的幫助。"
"We have had healthy sales since the announcement of the
trade," Aron said of the four-team, 12-player swap on Aug. 12
that landed Bynum. "The vast majority of what we have sold is
on the strength of everything we've done."
Aron:
我們的銷售狀況在交易宣佈過後變得非常順利。不過絕大多數的消費者
都對球隊的強勢表現非常滿意。
The Sixers upset top-seeded Chicago in the first round of the
playoffs last season, then came within one game of reaching
the Eastern Conference finals for the first time since 2001.
七六人在季後賽將東區頭號種子芝加哥公牛在第一輪掃地出門，而且他
們離2001年後第一次東區冠軍賽僅僅只有一步之遙。
The Sixers, who have reported a 92 percent renewal rate on
season tickets, did not the change majority of their ticket
prices. They have aggressively marketed tickets by mail and
phone and have offered enticements for season-ticket holders
such as a private entrance to the Wells Fargo Center.
七六人的門票整體而言漲價幅度並沒有太高，這也反應在季票續約率上：
去年的季票持有者中有92%都選擇續約了季票。不過七六人行政團隊在
「用力行銷」他們的產品上有著出色的表現，官方甚至透過專屬明信片
以及電訪問候，甚至他們為了禮遇季票持有者，特別開設了專屬的入場
動線以縮短這些貴客入場的時間。
"It's an experience that we know they will love," Arron said.
"We want to continue to improve the experience for our
patrons, both on and off the court."
Adam:
我們知道禮遇與貼心對於營造一個開心的進場經驗有正面的幫助。對於
多年來不離不棄支持我們的忠實球迷，我們持續尋找在場內與場外能夠
回饋他們的方式。
￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣
這樣的經營方式其實開始變得有點像是歐式俱樂部制了，
幹得好！
--
Definitely one of the all-time under-rated sixers. Glad to see
him finally getting some league wide recognition the last few
years (All-star, All-NBA defense, Team USA). As much as he's
been bashed on these boards over the years I'm sure he'll be
missed. http://www.youtube.com/watch?v=wV0ubjT6eDk
76ers' ACE of Spades in the past Decade, Andre Iguodala #9 forever.
--
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◆ From: 111.243.231.158
※ 編輯: willyt 來自: 111.243.231.158 (09/19 15:07)