[情報] ESPN Star Sports Signs Three-Year Australian Open Pact

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ESPN Star Sports Signs Three-Year Australian Open Pact
http://www.sportsmediainc.com/tennisweek/index.cfm?func=showarticle&newsid=
11927&bannerregion=

By Tennis Week
12/21/2004

The Australian Open will reach tennis fans in several languages next month.
The Grand Slam of Asia/Pacific will enjoy an even higher profile in Asia in
its centenary year with the announcement today that ESPN STAR Sports (ESS)
and the Australian Open have agreed a new three-year multi-million dollar
satellite and cable deal that commences in January.

Asia's leading sports broadcaster, ESS has thirteen networks spanning the
region — ESPN Asia, ESPN India, ESPN Taiwan, ESPN Singapore,
ESPN Philippines, MBC-ESPN (Korea), ESPN Hong Kong, STAR Sports Asia,
STAR Sports India, STAR Sports Taiwan, STAR Sports S.E.A, STAR Sports Singapore
and STAR Sports Hong Kong. Currently ESPN reaches over 128 million households
in the region with STAR Sports adding another 57 million households.

"The Asian region is a hugely important to the future growth of the Australian
Open," said the tournament's Chief Executive, Paul McNamee in a statement
announcing the agreement. "The partnership with ESPN STAR Sports as the
pan-Asian network will be a tremendous asset for the tournament in helping
strengthen our positioning as the Grand Slam of Asia/Pacific.  For example,
this deal guarantees the tournament reaching 60 million households in Mandarin
in the burgeoning China market alone. And supporting
this exposure, the tournament already conducts a range of activities in Asia
including ball kids trials, junior clinics, coaches workshops and training
camps, in an effort to assist the development of the sport in the region."


The new deal will see match coverage supported by a comprehensive package of
additional coverage, including previews and highlights, in many cases in the
local language, and tailored to each of their individual broadcast markets.


"We are proud to be associated with Australia's biggest sporting event,
especially in its centenary year," Rik Dovey, Managing Director, ESPN STAR
Sports said. "Fans can expect coverage of the Australian Open at a level
previously unavailable in Asia. The agreement will allow the network to
take full advantage of packaging and producing programming in its own style,
directly from the grounds with a comprehensive match coverage including daily
highlights, analysis, as well as profiles of top competitors
and Asian contestants."

The Australian Open continues to increase in popularity with the 2004
tournament seeing the second highest attendance on record and the fifth year
in succession the tournament has broken the magic 500,000 spectators at
Melbourne Park.  An additional 1.8 million fans from around the world also
logged on to the official website Australian Open.com during the fortnight.


On TV, a record 3,830 hours of action (up 11 per cent) from Melbourne Park
were broadcast to 182 territories across the globe reaching an amazing 527
million homes with Asia the dominant market taking in excess of 1,500 hours.
This represents 41 per cent of total coverage taken from Australian Open 2004.





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