傳播理論
國立政治大學廣電系碩士班
授課老師:徐美苓
九十五學年度上學期
學分數:3
一、教學目標
本課程之設計,立基於學習者對大學部傳播理論有基本瞭解,希望據此進一步分析與討論當今傳播論述中的重要議題。本課程涵蓋範圍包括歐美、華人與台灣地區的傳播理論建構與研究發展情形,希冀藉此培養與啟發學習者思考、評論以
及有效應用傳播論述的能力。
二、課程大綱
(一)概論
1. 理論的建構
2. 傳播理論的發展
3. 傳播研究與全球化
4. 傳播研究與本土化(1)、(2)
(二)傳播的效果與過程
1. 效果研究的再審視
2. 基模、情感與資訊處理
(三)傳播研究新趨勢
1. 重思「媒介」的研究(1)、(2)
2. 意識型態分析
3. 文化研究
4. 性別與傳播
(四) 傳播理論重要課題
1. 色情與傳播論述
2. 民意與傳播
3. 閱聽人研究
三、上課方式
本課程之設計,立基於學習者對大學部傳播理論有基本瞭解,
希望據此進一步分析與討論當今傳播論述中的重要議題。
本課程涵蓋範圍包括歐美、華人與台灣地區的傳播理論建構與研究發展情形,
希冀藉此培養與啟發學習者思考、評論以及有效應用傳播論述的能力。
四、評量內容與標準
分組口頭報告 20%(每組約2-3次)
分組報告提問 10%
讀書/演講心得 15%
網路學園發表與討論 25%
小組專題研究 20%
上課出席與參與 10%
總分 100%
五、閱讀教材
*《中華傳播學刊創刊號》(2002)。中華傳播學會。
《中華傳播學刊》(2003年12月),第四期:「媒體科技下的天命與慧命」專題。
Price, V. (1992). Communication concepts 4: Public opinion. Newbury Park,
CA: Sage.
Linz, D., & Malamuth, N. (1993). Communication concepts 5: Pornography.
Newbury Park, CA: Sage.
講義合訂本
*請自行訂購。
六、討論內容與日期
◎表示必讀文獻
9/14/06:課程介紹
9/21/06
(一)概論
1. 理論的建構
◎ Infante, D. A., Rancer, A. S., & Womack, D. F. (1997).
Building communication theory (Chp.2: Points of view about theory; Chp.3:
Covering laws, human action and systems perspectives, pp.37-100).
Prospect Heights, IL: Waveland. 【已有4th edition,January 1, 2003出版】
Anderson, R., & Ross, V. (1994). Questions of communication: Ractical
introduction to theory (Chp.2: Asking, observing, theorizing, checking,
asking…”How do we learn about communication? pp. 25-54).
New York: St. Martin Press.
Bryant, J., & Heath, R.L. (2000). Human communication theory and research
concepts, contexts, and challenges (Chp. 1: Why study theories and conduct
research, pp. 1-43). Mahwah, NJ: Lawrence Erlbaum.
Casmir, F. L. (1994). The role of theory and theory building. In F. L. Casmir
(Ed.), Building communication theories (pp.7-48). Hillsdale,
NJ: Lawrence Erlbaum.
Chaffee, S. H., & Berger, C. R. (1987). What communication scientists do.
In C. R. Berger & S. H. Chaffee (Eds.), Handbook of communication science
(pp. 99-122). Newbury Park, CA: Sage.
Littlejohn, S. W. (2001). Theories of human communication (7th ed.)
(Chp. 2: Theory in the process of inquiry, pp.22-40). Belmont, CA: Wadsworth.
【已有5th edition, 2005出版】
Miller, K. (2002). Communication theories: Perspectives, processes, and
contexts (Chp.2: Philosophical foundations: What is theory, pp.18-31).
New York: McGraw Hill.
Shoemaker, P.J., Tankard, Jr., J.W., & Lasorsa, D.L. (2004). How to build
social science theories (chp.8: Creativity and theory building;
chp.9: Using and evaluating theory, pp.145-181). Thousand Oaks, CA: Sage.
Slife B, D, & Williams, R. N. (1995). What's behind the research? Discovering
hidden assumptions in the behavioral sciences (Chp.2: Human images, pp. 14-64).
Thousand Oaks, CA: Sage.
9/28/06
2. 傳播理論的發展
◎Fortner, R. S. (1994). Mediated communication theory. In F. L. Casmir (Ed.),
Building communication theories (pp.209-240). Hillsdale, NJ: Lawrence
Erlbaum.
◎Bryant, J., & Miron, D. (2004, December). Theory and research in mass
communication.Journal of Communication, 54(4), 662-704. 【有網路版】
Couldry, N. (2004). Theorising media as practice. Social Semiotics, 14(2),
115-132.
Littlejohn, S. W. (2001). Theories of human communication (7th ed.)
(Chp. 1: Communication theory and scholarship, pp.2-21).
Belmont, CA: Wadsworth.
McQuail, D. (2000). McQuail’s Mass communication theory (4th ed.)
(Chp.1: First approaches, pp. 3-15; Chp.3: Concepts and models; pp. 35-59).
Thousand Oaks, CA: Sage.
Sholle, D. (1995, May). No respect! Disciplinarity and media studies in
communication--Resisting disciplines: Repositioning media studies in the
university. Communication Theory, 5(2), 130-143.
Streeter, T. (1995, May). No respect! Disciplinarity and media studies in
communication-- Introduction: For the study of communication and against
the discipline of communication. Communication Theory, 5(2), 117-129.
參考文獻:
Journal of Communication (1983, Summer). Special issue: Ferment in the field,
33(3).
Levy, M. R.,& Gurevitch, M. (Eds.). (1994). Defining media studies:
Reflections on the future of the field. New York: Oxford University Press. 【原Journal of Communication (1993, Summer, Autumn), 43(3), 43(4)專題】
Nordicom Review (2000, November). 21(2).
10/5/06
3. 傳播研究與全球化
◎ 蘇蘅(2004)。〈傳播全球化研究在台灣〉,翁秀琪編,《台灣傳播學的想像》
(下)第十九章,頁709-749。台北:巨流。
◎ 魏玓(2003)。〈全球化與傳播:勾勒與定位一個研究主題〉,
「2003中華傳播學會研討會」, 新竹:交通大學。
《新聞學研究》第75期(2003年4月),專題:全球化與傳播媒體。
《台灣社會研究季刊》第44期(2001年12月),三論全球化專題。
S. P. Huntington & P. L. Berger主編,王柏鴻譯(2003)。《杭亭頓&柏格看全球化大
趨勢》。台北:時報文化。
Z. Bauman著,張君玫譯(2001)。《全球化》。台北:群學。
M. Waters著,徐偉傑譯( 2000)。《全球化》。台北:弘智。
Beck, U. (2000[1997]). What is globalization? Translated by P. Camiller.
Cambridge: Polity.
Wiley, S.B.C. (2004). Rethinking nationality in the context of globalization.
Communication Theory, 14(1), 78-96.
10/12/06;10/19/06
4. 傳播研究與本土化
◎《中華傳播學刊創刊號》(2002)。專題:傳播學的眾聲喧嘩,頁1-99。
◎ 汪琪、沈清松、羅文輝(2004)。《華人傳播理論:由頭打造或逐步融合?》,
陳國明編,《中華傳播理論與原則》,第二章,頁27-43。台北:五南。
◎ 陳韜文(2004)。《理論化是華人社會傳播研究的出路:全球化與本土化的張力處理》
,陳國明編,《中華傳播理論與原則》,第三章,頁44- 54。
◎ 鍾蔚文(2000)。〈世紀之交,追尋傳播研究的意義〉,
《淡江人文社會學刊五十週年校慶特刊》,頁1-15。
◎ 李金銓、黃煜(2004)。〈中國傳媒研究、學術風格及其他〉,
《新聞學研究》,81: 163-194。(有網路版)
陳世敏(2001)。〈半世紀傳播學的書籍出版〉,《新聞學研究》,67:1-24。
(有網路版)
陳百齡(2001)。〈從國科會傳播專題計畫提案看學門發展生態:1966-2000〉,
《新聞學研究》,67:25-49。
陳凌(2004)。《意義構成、文化與華人傳播》,陳國明編,《中華傳播理論與原則》,第八章,頁151- 167。
陳國明(2001)。〈海外華人傳播學研究初探〉,《新聞學研究》,69:1-28。
10/26/06
(二)傳播的效果與過程
1. 效果研究的再審視
◎ Miller, K. (2002). Communication theories: Perspectives, processes,
and contexts (Chp.14: Theories of media processing and effects, pp.236-256).
New York: McGraw Hill. 【已有2nd edition, 2005出版】
◎ Miller, K. (2002). Communication theories: Perspectives, processes,
and contexts (Chp.8: Theories of message processing, pp.113-131).
New York: McGraw Hill. 【已有2nd edition, 2005出版】
Anderson, J. A., & Meryer, T. P. (1988). Mediated communication: A social
action perspective (Chp.5: In search of effects, pp. 159-196).
Thousand Oaks, CA: Sage.
McQuail, D. (2000). McQuail’s Mass communication theory (4th ed.)
(Chp.17: The effects research tradition; Chp. 18: Processes of short-term
effect; Chp.19: Longer term and indirect effects; pp. 413-474).
Thousand Oaks, CA: Sage.
參考文獻:
Bryant, J., & Zillmann, D. (Eds.) (2002). Media effects: Advances in theory
and research (2nd ed). Hillsday, NJ: Lawrence Erlbaum.
Lowery, S. A., & DeFleur, M. L. (1995). Milestones in mass communication
research: Media effects. White Plains, NY: Longman.
11/2/06
2. 基模、情感與資訊處理
◎Wicks, R. H. (1992). Schema theory and measurement in mass communication
research: theoretical and methodological issues in news information processing.
In S. A. Deetz (Ed.), Communication yearbook, 15, pp. 115-145. Newbury Park,
CA: Sage.
◎ Garramone, G. M. (1992). A broader and "warmer" approach to schema theory.
In S. A. Deetz (Ed.), Communication yearbook, 15, pp. 146-154.
Newbury Park, CA: Sage.
Crockett, W. H. (1988). Schemas, affect, and communication. In L. Donohew,
H.E. Sypher & E. T. Higgins (Eds.), Communication, social cognition and affect
(pp. 33-51). Hillsdale, NJ: Lawrence Erlbaum.
Dillard, J.P., & Meijnders, A. (2002). Persuasion and the structure of affect.
In J.P.Dillard & M. Pfau (Eds.), The persuasion handbook: Developments in theory
and practice, pp. 309-327. Thousand Oaks, CA: Sage.
Fiske, S. T., & Taylor, S. E. (1991). Social cognition (Chp. 4: Social
categories and schemas; Chp.5: Conditions of schema use, pp. 96-179).
New York: McGraw-Hill.
Geiger, S., & Newhangen, J. (1993, Autumn). Revealing the black box:
Information processing and media effects. Journal of Communication,
43(4), 42-50.
Kunda, Z. (2000). Social cognition: Making sense of people (Chp. 6:
Hot cognition: The impact of motivation and affect on judgment, pp. 211-263).
Cambridge, MA: MIT Press.
Markus, H., & Zajonc, R. B. (1985). The cognitive perspective in social
psychology. In G. Londzey & E. Aronson (Eds.), The handbook of social
psychology (3rd ed., Vol.1, pp. 137-230). New York: Random House.
Nabi, R.L. (2002). Discrete emotions and persuasion. In J.P.Dillard & M. Pfau
(Eds.), The persuasion handbook: Developments in theory and practice,
pp. 289-308. Thousand Oaks, CA: Sage.
Reeves, B., Chaffee, S. H., & Tims, A. (1985). Social cognition and mass
communication research. In M. E. Roloff & C. R. Berger (Eds.),
Social cognition and communication (pp. 287-326). Beverly Hills, CA: Sage.
Roberts, D. F., & Maccoby, N. (1985). Effects of mass communication.
In G. Lindzey & E. Aronson (Eds.), The handbook of social psychology
(3rd ed., Vol. 2, pp. 539-598). N.Y.: Random House.
Zillmann, D., & Brosius, H. (2000). Exemplification in communication:
The influence of case reports on the perception of issues (Chp.3: Information
processing, pp. 34-56). Mahwah, NJ: Lawrence Erlbaum.
徐美苓 (1996年7月) :〈政治認知與電視新聞解讀 --閱聽人研究的再審視〉,
翁秀琪、馮建三編,《政大新聞教育六十週年慶論文集》,頁121-180。政大新聞系,台北市。
徐美苓 (1995年7月):〈男女有別乎?--情感與新聞解讀〉,《新聞學研究》, 51: 57-85。
參考文獻:
Clark, M. S., & Fiske, S. T. (Eds.) (1982). Affect and cognition: The
seventeenth annual Carnegie symposium of cognition. Hillsdale, NJ: Lawrence
Erlbaum.
Communication Research (October, 1993). Special issue: The role of affect
in persuading and informing, 20 (5).
Fiske, S. T., & Taylor, S. E. (1991). Social cognition (Chp.10:
Affect and cognition, pp. 409-461). New York: McGraw-Hill.
Sypher, H. E., & Higgins, E. T. (Eds.). (1988).
Communication, social cognition and affect. Hillsdale, NJ: Lawrence Erlbaum.
鍾蔚文(1992)。《從媒介真實到主觀真實:看新聞,怎麼看?看到什麼?》。
台北:正中。
(三)傳播研究新趨勢
11/9/06; 11/16/06
1. 重思「媒介」的研究
◎ 葉啟政(2003年12月)。〈傳播媒體科技庇蔭下人的天命?〉,
《中華傳播學刊》, 4: 3-67。
◎ 陳世敏 (2003年12月)。〈【回應】天命與慧命〉,
《中華傳播學刊》,4: 69-75.
◎ 沈錦惠(2005年1月)。〈社群之知 vs.客觀之知:從電子口語看電子新聞〉,
《新聞學研究》,82: 1-40。【有網路版】
◎ 唐士哲(2005年7月)。〈在速度的廢墟中挺進:電子媒介新聞的唯物批判觀點〉,
《新聞學研究》,84: 79-118。【有網路版】
王泰俐(2003年12月)。〈從麥克魯漢觀點檢視本土電視新聞研究與雙重文本概念
之演變〉,《中華傳播學刊》,4: 145-184。
沈錦惠(2003年6月)。〈新的「地方感」:電子互動媒體的語藝空間〉,
《中華傳播學刊》,3: 131-160。
唐士哲(2002年12月)。〈「現場直播」的美學觀:一個有關電視形式的個案探討〉,
《中華傳播學刊》,2: 111-143。
其他參考文獻:
馮建三譯(1995)。《電視:科技與文化形式》,台北:遠流。(原書Morley D. [1974].
Television: Technology and cultural form. London: Fontana.)
陳世敏譯(1994)《美國大眾傳播思潮:從摩斯到麥克魯漢》,台北:遠流。(原書
Czitrom, D. J. [1982]. Media and American mind: From Morse to McLuhan.
Chapel Hills, NC: University of North Carolina Press.)
11/23/06: 校際交流日(停課)
11/30/06
2. 意識型態分析
◎Croteau, D., & Hoynes, W. (2000). Media/society: Industries, images
and audiences (Chp. 5: Media and ideology, pp.157-191). Thousand Oaks, CA: Sage.
◎Hall, S. (1995). The rediscovery of 'ideology': Return of the repressed in
media studies. In O. Boyd-Barrett & C. Newbold (Eds.), Approaches to media:
A reader (pp.354-364). London: Arnold.
中譯本:黃麗玲譯(1992)。〈意識型態的再發現—媒體研究中被押譯者的重返〉。
陳光興等譯,M. Curevitch 著,《文化、社會與媒體》(頁87-135)。台北:遠流。
Baran, S. J., & Davis, D. K. (1995). Mass communication theory: Foundations
ferment and future (Chp.13: Critical cultural studies, pp.314-341).
Belmont, CA: Wadsworth.
Hardt, H. (1992). On introducing ideology: Critical theory and the critique of
culture. Critical communication studies: Communication, history in America
(pp. 123-172). London: Routledge.
Littlejohn, S. W. (2001). Theories of human communication (7th ed.)
(Chp. 11: Critical theories, pp.226-247). Belmont, CA: Wadsworth.
McQuail, D. (2000). McQuail’s Mass communication theory (4th ed.)
(Chp. 4: Theory of media and theory of society, pp. 60-90).
Thousand Oaks, CA: Sage.
Miller, K. (2002). Communication theories: Perspectives, processes,
and contexts (Chp.5: Critical perspectives on theory development, pp.60-74).
New York: McGraw Hill.
Strinati, D. (1995). An introduction to theories of popular culture
(4. Marxism, political economy and ideology, pp. 129-176.) London: Routledge.
White, M. (1992). Ideological analysis and television. In Allen, R. C. (Ed.),
Channels of discourse, reassembled (pp. 161-202).
Chapel Hill: The University of North Carolina Press.
參考文獻:
Avery, R. K., & Eason, D. (Eds.) (1991). Critical perspectives on media and
society. New York: Guilford.
Gurevitch, M., Bennett, T., Curran, J., & Woollacott, J. (1982).
Culture, society and the media. London: Routledge.
Hardt, H. (1992). Critical communication studies: Communication, history
in America. London: Routledge.
張錦華(1994)。《傳播批判理論》。台北:黎明。
馮建三譯,Alan Swingewood 著(1993)。《大眾文化的迷思》。台北:遠流。
12/7/06
3. 文化研究
◎Katz, E., Peters, J.D., Liebes, T., & Orloff, A. (Eds.). (2003). Canonic
texts in media research (Part V. British cultural studies, pp.213-216).
Cambridge, UK: Polity.
◎ Peters, J. D. (2003). Retroactive enrichment: Raymond Williams’s Culture
and Society. In E. Katz, J.D. Peters, T. Liebes & A. Orloff (Eds.), Canonic
texts in media research, pp.217-230. Cambridge, UK: Polity.
◎ Gurevitch, M., & Scannel, P. (2003). Canonization achieved?
Stuart Hall’s “Encoding/Decoding.” In E. Katz, J.D. Peters, T. Liebes &
A. Orloff (Eds.), Canonic texts in media research, pp.231-247.
Cambridge, UK: Polity.
◎ 陳光興(2000)。〈文化研究在台灣到底意味著什麼?〉,陳光興主編,
《文化研究在台灣》,頁7-25。台北:巨流。
Carey, J. W. (1997). Reflections on the project of (American) cultural studies.
In M. Ferguson & P. Golding (Eds.), Cultural studies in question (pp. 1-24).
Thousand Oaks, CA: Sage.
Hall, S. (1995). Cultural studies: two paradigms. In O. Boyd-Barrett &
C. Newbold (Eds.), Approaches to media: A reader (pp.338-347). London: Arnold.
Fiske, J. (1992). British cultural studies and television.
In Allen, R. C. (Ed.), Channels of discourse, reassembled (pp. 284-326).
Chapel Hill: The University of North Carolina Press.
Hall, S. (1992). Cultural studies and its theoretical legacies.
In L. Grossberg, C. Nelson, & P. Treichler (Eds.), Cultural studies
(pp.277-294). London: Routledge.
McQuail, D. (2000). McQuail’s Mass communication theory (4th ed.)
(Chp. 5: Mass communication and culture; pp. 91-116). Thousand Oaks, CA: Sage.
參考文獻:
Blundell, V., Shepherd, J., & Taylor, I. (Eds.) (1993). Relocating cultural
studies: Developments in theory and research. London: Routledge.
During, S. (Ed.) (1993). The cultural studies reader. London: Routledge
Ferguson, M., & Golding, P. (Eds.) (1997). Cultural studies in question
(pp. 1-24). Thousand Oaks, CA: Sage.
Grossberg, L. (1992). Cultural studies. London: Routledge.
Morley, D., & Chen, Kuan-Hsing (1996). Stuart Hall: Critical dialogues
in cultural studies. London: Routledge.
Real, M.R. (1996). Exploring media culture: A guide. Thousand Oaks, CA: Sage.
Turner, G. (1990). British cultural studies. London: Unwin Hyman.
邱誌勇、許夢芸譯,J. Lewis著(2005)。《文化研究的基礎》。台北:韋伯文化。
唐維敏譯,Stuart Hall、陳光興著(1998)。《文化研究:霍爾訪談錄》。
台北:元尊文化。
陳光興、楊明敏(1992)。《內爆麥當奴》。台北:島嶼邊緣。
羅世宏等譯,C. Barker著(2004)。《文化研究:理論與實踐》。台北:五南。
12/14/06
4. 性別與傳播
◎ Krolokke, C., & Sorensen, A. S. (2006). Gender communication theories &
analyses: From silence to performance (Chp. 1: Three waves of feminism;
Chp. 2. Feminist communication theories, pp. 1-43). Thousand Oaks, CA: Sage.
◎ 方念萱(2004)。〈本地歷來傳播研究中性別研究分析〉,翁秀琪編,
《台灣傳播學的想像》(下),第二十章,頁751-809。台北:巨流。
Foss, K. A. & Foss, S. K. (1989). Incorporating the feminist perspective
in communication scholarship: A research commentary. In K. Carter &
C. Spitzack (Eds.), Doing research in women communication: Perspectives on
theory and method (pp. 65-91). NJ: Ablex.
Kaplan, E. A. (1992). Feminist criticism and television.
In Allen, R. C. (Ed.), Channels of discourse, reassembled (pp. 247-283).
Chapel Hill: The University of North Carolina Press.
張淑麗(2000)。〈當代台灣女性文化評論的過去(未)完成式/未來進行式:
豪爽、表演、聒噪、及其他〉,陳光興主編,《文化研究在台灣》,頁131-171。
台北:巨流。
張錦華、劉容玫譯,Zoonen, L. V. 著 (2001)。《女性主義媒介研究》,第二章:
「新」主題;第三章:「新」典範?頁15-59。台北:遠流。
劉亮雅(2000)。〈台灣女性主義文化批評1990-1999〉,陳光興主編,
《文化研究在台灣》,頁172-181。台北:巨流。
顧玉珍(1995)。〈性別知識的生產:以國內傳播學院的性別論述之生產為例〉,
《新聞學研究》,51: 1-31。
參考文獻:
Brown, M. E. (Eds.) (1990). Television and women's culture: The politics of
the popular. London: Sage.
Evans, J. (1995). Feminist theory today: An introduction to second-wave
feminism. Thousand Oaks, CA: Sage.
Fung, A. (2000). Feminist philosophy and cultural representation in the Asian
context. Gazette, 62(2), 153-165.
Tong, R. (1994). Feminist thought: A comprehensive introduction.
London: Routledge.
《台大新聞論壇》(1995)。女性與新聞傳播專題,3。
《新聞學研究》(1995)。性別與傳播專題,51。
林芳玫(1996)。《女性與媒體再現:女性主義與社會建構論的觀點》。台北:巨流。
顧燕翎(2003年9月)。〈女性主義理論與流派〉書摘,《歷史月刊》,188期,頁70-78。
顧燕翎編(2000)。《女性主義理論與流派》,再版。台北:女書文化。
12/21/06
(四) 傳播理論重要課題
1. 色情與傳播論述
◎ Linz, D., & Malamuth, N. (1993). Communication concepts 5: Pornography.
Newbury Park, CA: Sage.
Allen, M. et al. (1995). A meta-analysis summarizing the effects of
pornography: Aggression after exposure. Human Communication Research,
22(2), 258-283.
Easton, S. M. (1994). The problem of pornography: Regulation and the right to
free speech (Chp.1: The liberal defense of pornography, pp. 1-9).
London: Routledge.
Saunder, K. W. (1996). Violence as obscenity: Limiting the media's first
amendment protection (Chp.8: Violence and the feminist concern with
pornography, pp. 161-178). Durham: Duke University Press.
D. E. H. Russell著,張碧君譯(2003)。《危險:色情、污衊女性與強暴》,
第一章:概論:何謂色情?頁 1-40。 台北:韋伯文化。
何春蕤(1996)。〈色情與女/性能動主體〉。《中外文學》,25(4):6-37。
林芳玫(2000)。〈性擇論與色情:評析研究者如何挪用演化論術語傳達性別刻板印象〉,
《新聞學研究》,65:131-156。
黃富源(1995)。〈情色傳媒與性暴力研究之文獻探討〉。《性、暴力、新聞眼》,
頁137-156。台北:碩人。
羅文輝(2000)。〈性策略理論、性別、第三人效果與支持限制色情媒介〉,
《新聞學研究》,63:201-222。
參考文獻:
Dwyer, S. (Ed.). (1995). The problem of pornography. Wadsworth.
McNair, B. (1996). Mediated sex: Pornography & postmodern culture.
London: Arnold.
Zillmann, D., & Bryant, J. (Eds.) (1989). Pornography: Research advances &
policy considerations. Hillsdale, NJ: Lawrence Erlbaum.
P. Pamela著,李建興譯(2006)。《色情消費啟示錄》。台北:時報。
林芳玫(1999)。《色情研究:從言論自由到符號擬象》。台北:女書文化。
周華山、趙文宗(1994)。《色情現象:我看見色情看見我》。香港:次文化。
12/28/06
2. 民意理論
◎Price, V. (1992). Communication concepts 4: Public opinion. Newbury Park,
CA: Sage.
Price, V., & Roberts, D. E. (1987). Public opinion processes. In C. R. Berger &
S. H. Chaffee (Eds.), Handbook of communication science.
Newbury Park, CA: Sage.
林文凱(1997)。《民意與社會:現代民意概念的形成溯源》。
第九屆新生代論文研討會。台北市:台灣研究基金會。
徐美苓(1994)。〈再探腦海中的圖像—民、意、民意與媒體〉,
《新聞學研究》,49:255-258(書評)。
徐美苓、夏春祥(1997)。〈民意、媒體與社會環境:以解嚴後民意測驗新聞報導主題
為例〉。《新聞學研究》,54:167-188。
楊意菁(1999)。〈民意理論與研究取向:一個微觀巨觀多元層級觀點的整合〉,
《民意季刊》,209:1-33。
楊意菁(2004)。〈民意與公共性:批判解讀台灣公電視談話性節目〉,
《新聞學研究》,79:1-47。
參考文獻:
Glasser, T. L., & Salmon, G. T. (Eds.) (1995). Public opinion and the
communication of consent. New York: Guilford.
Herbst, S. (1993). Numbered voices: How opinion polling has shaped American
politics. Chicago: The University of Chicago Press.
Splichal, S. (1999). Public opinion: Developments and controversies in the
twentieth century. Lanham, MD: Roman & Littlefield.
王石番(1995)。《民意理論與實務》。台北:黎明。
翁秀琪等譯(1994)。《民意--沈默螺旋的發現之旅》。台北:遠流。
1/4/07
3. 閱聽人研究
◎McQuail, D. (2000). McQuail’s Mass communication theory (4th ed.)
(Chp. 15: Audience theory and research traditions; Chp. 16: Audience
formation and experience, pp. 359-411). Thousand Oaks, CA: Sage.
◎陳雪雲(2004)。〈媒介與我:閱聽人研究回顧與展望〉,
翁秀琪編,《台灣傳播學的想像》(上),頁305-345。台北:巨流。
黃光玉(2002)。〈再探「主動的閱聽人」之核心意涵:質化與量化的異同〉,
「2002中華傳播學會研討會」,台北縣:深坑。
張玉佩(2003)。〈閱聽人概念的變遷與意涵:回歸人的本質思考〉,
「2003中華傳播學會研討會」,新竹:交通大學。
Baran, S.J., & Davis, D.K. (1995). Mass communication theory: Foundations
ferment and future (Chp.10: Using media: Theories of the active audience,
pp.210-245). Belmont, CA: Wadsworth.
Curran, J. (1995). The new revisionism in mass communication research:
A reappraisal. In O. Boyd-Barrett & C. Newbold (Eds.), Approaches to Media:
A reader (pp.505-511). London: Arnold.
Hoijer, B. (1992). Socio-cognitive structures and television reception.
Media, culture and society, Vol. 14, pp. 583-603. Newbury Park, CA: Sage.
Hoijer, B. (1998). Social psychological perspectives in reception analysis.
In Dickinson, R., Harindranath, R., & Linne, O. (Eds.), Approaches to
audiences: A reader (pp.166-183). London: Arnold.
Livingstone, S. (1998). Aduience research at the crossroads: The ‘implied
audience’ in media and cultural theory. European Journal of Cultural Studies,
1(2), 193-217.
Livingstone, S. M. (1992). The resourceful reader: Interpreting television
characters and narratives. In Deetz, S. A. (Ed.), Communication yearbook
(Vol. 15, pp. 58-90). Newbury Park, CA: Sage.
Livingstone, S. M. (1993, Autumn). The rise and fall of audience research:
An old story with a new ending. Journal of Communication, 43 (4), 5-12.
Livingstone, S. M. (1995). Making sense of television: The psychology of
audience interpretation (Chp.2: The active viewer, pp.32-60; Chp.3:
The role of the text in social psychology, pp. 61-94; 4: The resourceful
reader, pp. 95-110).
Hills, M. (2004). Strategies, tactics and the question of un lieu propre:
what/where is "media theory"? Social Semiotics, 14(2), 133-149.
McQuail, D. (1998). Audience analysis (Chp.2: The audience in communication
theory and research; Chp.3: Typologies of audience, pp.12-42).
Thousand Oaks, CA: Sage.
Morley, D. (1992). Television, audience & cultural studies (chp. 8: Towards
and ethnography of the television audience, pp. 173-198). London: Routledge.
Morley, D. (1993, Autumn). Active audience theory: Pendulums and pitfalls.
Journal of Communication, 43(4), 13-19.
Reeves, B. (1996). Hemispheres of scholarship: Psychological and other
approaches to studying media audiences. In J. Hay, L. Grossberg &
E. Wartella (Eds.), The audience and its landscape (pp. 265-279).
Boulder, CO: Westview.
黃靖惠(2003)。〈社會學對媒體閱聽人研究之啟示〉。《中華傳播學刊》,4: 79-107。
翁秀琪(1993)。〈閱聽人研究的新趨勢—收訊分析的理論與方法〉。
《新聞學研究》,47: 1-15。
參考文獻:
Ang, I. (1996). Living room wars: rethinking media audiences for a postmodern
world. London: Routledge.
Bryant, J., & Zillmann, D. (Eds.) (1991). Responding to the screen:
Reception and reaction processes. Hillsday NJ: Lawrence Erlbaum.
Gunter, B. (1987). Poor reception: Misunderstanding and forgetting broadcast
news. Hillsday NJ: Lawrence Erlbaum.
Hay, J., Grossberg, L., & Wartella, E. (Eds.) (1996). The audience and its
landscape. Boulder, CO: Westview.
Livingstone, S. M. (1995). Making sense of television: The psychology of
audience interpretation. Oxford, UK: Butterworth-Heinemann.
Moores, S. (1993). Interpreting audiences: The ethnography of media consumption.
Thousand Oaks, CA: Sage.
Nightingale, V. (1996). Studying audiences: The shock of the real.
London: Routledge.
盧嵐蘭(2005)。《媒介消費:閱聽人與社會》。台北:揚智。
1/11/06:小組專題口頭報告
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