課程wiki平台: http://myurl.com.tw/jte1
國立中正大學電訊傳播研究所比較電訊政策授課大綱2007
授課老師：羅世宏
電話：校內分機32551
上課時間：10:15-13:00 Thursdays
上課教室：225教室
e-mail: shihhung.lo {at} gmail.com
成績評量
平時作業(詳見作業區)
條目認養責任編輯:15%
協力編輯及共同作業15%
閱讀與導讀(詳見導讀區)
Week3-4 閱讀摘要:5% (每1-3人繳交一篇)
Week5-16 課堂導讀表現及導讀摘要:25% (只限當週負責導讀同學繳交)
課堂表現
全勤:15%(無缺席，無遲到早退，學習態度良好:)
課堂貢獻與討論提問表現:25%
本課程無期中、期末考，亦無期末報告。但歡迎撰寫有濃厚政策寓意的報告，授課教師在
同學報告撰寫過程終將予以指導(如於學期成績送教務處前完成，撰寫認真且內容達一定
學術品質者，授課教師得酌予加分)。
Essential Readings:
Entman, R. M., & Wildman, S. S. (1992). Reconciling economic and non-economic
perspectives on media policy: transcending the "marketplace of ideas".
Journal of Communication, 42(1), 5-18.(有pdf檔)
Livingstone, S. (2003). On the Challenges of Cross-National Comparative Media
Research. European Journal Of Communication, 18(4), 477-500.(有pdf檔)
Melody, W. H. (Ed.). (1997). Telecom Reform: Principles, policies and
Regulatory Practices. Lyngby: Den Private Ingeniorfond, Technical University
of Denmark.(有pdf檔)
van Cuilenburg, J., & McQuail, D. (2003). Media Policy Paradigm Shifts:
Towards a New Communications Policy Paradigm. European Journal of
Communication, 18(2), 181 - 207.(有pdf檔)
Week2 電訊傳播政策導論(I)：媒體與電信產業特性、管制理論與政策分析
"Why regulate?" Chapter 2, pp.9-17 in Baldwin, R., & Cave, M. (1999).
Understanding Regulation: Theory, Strategy, and Practice. Oxford: Oxford
University Press.
"Explaining regulation" Chapter 3, pp.18-33 in Baldwin, R., & Cave, M.
(1999).
"Regulatory strategies" Chapter 4, pp.34-63 in Baldwin, R., & Cave, M.
(1999).
"What is "good"regulation" Chapter 4, pp.76-85 in Baldwin, R., & Cave, M.
(1999).
"Kings of content', Chapter 3.1 in Zerdick, A., Picot, A., Schrape, K.,
Artope, A., Goldhammer, K., Lange, U. T., et al. (2000). E-conomics :
strategies for the digital marketplace. Berlin: Springer.(中正圖書館
HF5548.325.E85 E15 2000)
"Rulers of the Waves', Chapter 3.2 in Zerdick, A., Picot, A., Schrape, K.,
Artope, A., Goldhammer, K., Lange, U. T., et al. (2000).(中正圖書館
HF5548.325.E85 E15 2000)
Week3 電訊傳播政策導論(II)電訊傳播與價值：公共利益、多元與民主
★ch3 in Napoli, P. M. (2001). Foundations of communications policy.
Cresskill, New Jersey: Hampton Press. (中譯本：邊明道、陳心懿譯，傳播政策基本
原理。台北：揚智)。(中正圖書館557.71 8565:2)
★ch4 in Napoli, P. M. (2001). (中譯本：邊明道、陳心懿譯，傳播政策基本原理。台
北：揚智)。(中正圖書館557.71 8565:2)
★ch5 in Napoli, P. M. (2001). (中譯本：邊明道、陳心懿譯，傳播政策基本原理。台
北：揚智)。(中正圖書館557.71 8565:2)
★ch6 in Napoli, P. M. (2001). (中譯本：邊明道、陳心懿譯，傳播政策基本原理。台
北：揚智)。(中正圖書館557.71 8565:2)
★ch9 in Napoli, P. M. (2001). (中譯本：邊明道、陳心懿譯，傳播政策基本原理。台
北：揚智)。(中正圖書館557.71 8565:2)
Week4 電訊傳播政策導論(III)：電訊傳播私有化(與自由化、解除管制)
★Baran, N. (1998). The privatization of telecommunication. In R. W.
McChesney, E. M. Wood & J. B. Foster (Eds.), Capitalism and the Information
Age : the Political Economy of the Global Communication Revolution (pp.
123-133). New York, NY: Monthly Review Press.(中正圖書館T58.5 C363 1998)
★Bishop, R., & Hakanen, E. A. (2002). In the Public Interest? The State of
Local Television Programming Fifteen Years after Deregulation. Journal of
Communication Inquiry, 26(3), 261-276.
★McChesney, R. W. (2003). Theses on media deregulation. Media, Culture &
Society, 25(1), 125-133.(有pdf檔)
★Mosco, V. (1990). The mythology of telecommunications deregulation. Journal
of Communication, 40(1), 36-49.
★Wallsten, S. J. (2002). Does Sequencing Matter? Regulation and
Privatization in Telecommunications Reforms. Policy research working paper
2817, from
http://www-wds.worldbank.org/external/default/WDSContentServer/IW3P/IB/2002/05/03/000094946_02041804272576/Rendered/PDF/multi0page.pdf
★William, H. (2003). Branding Public Service: The "New PBS" and the
Privatization of Public Television. Television & New Media, 4(2), 117-130. (有
pdf檔)
★中華電信民營化相關文章：《邁向財團化之路》，中華電信案例分析，pp.180-248。
張晉芬。台灣的公營事業民營化政策--- 經濟迷思的批判。
Week5 執照政策與電訊傳播服務
◆Intven, H. et al. (2000). Module 2: Licensing Telecommunications
Services. In Intven, H. (Ed.). Telecommunications Regulation Handbook.
Washington, DC: The World Bank.(有pdf檔)
◆洪貞玲.(2006). 國家管制與言論自由：從衛星電視換照爭議談起 《廣播與電視》
, 26: 51-75.
Week6 頻譜政策、頻譜管理
Benkler, Y. (2002, September 28-30, 2002). Some Economics of Wireless
Communications. Paper presented at the The 2002 Telecommunications Policy
Research Conference, Alexandra, Virginia.(有pdf檔)
Faulhaber, G., & Farber, D. (2002, September 28-30, 2002). Spectrum
Management: Property Rights, Markets, and the Commons. Paper presented at the
The 2002 Telecommunications Policy Research Conference, Alexandra, Virginia.(
有pdf檔)
◆Hazlett, T. W. (2003). Liberalizing US spectrum allocation
Telecommunications Policy, 27(7), 485-499.(有pdf檔)
Spectrum Task Froce Report (FCC). (2002). (有pdf檔)
Week7 媒體產權政策
觀看"Outfoxed"紀錄片的心得
Iosifides, P. (1997) Methods of Measuring Media Concentration. Media Culture
and Society. Vol 19, pp. 643-663.
Kaitatzi-Whitlock, S. (1996). Pluralism and media concentration in Europe:
media policy as industrial policy. European Journal of Communication, 11(4),
453-483.(有pdf檔)
McChesney, R. W., & Schiller, D. (2002). The political economy of
international communications: Foundations for the emerging global debate over
media ownership and regulation. Paris: UNRISD.(有pdf檔)
◆Department for Culture, Media and Sport (2001). The Consultation on
Media Ownership Rules. London: Department for Culture, Media and Sport.
Available: http://www.culture.gov.uk/PDF/media_ownership_2001.pdf
羅世宏. (2003). 廣電媒體產權再管制論. 《台灣社會研究季刊》, (50), 1-48.
Week8 互連、接續
Intven, H. et al. (2000). Module 3: Interconnection. In Intven, H. (Ed.).
Telecommunications Regulation Handbook. Washington, DC: The World Bank.(有pdf
檔)
◆Michalis, M. (2001). Local competition and the role of regulation:the
EU debate and Britain's experience. Telecommunications Policy, 25, 759-776.
Week9 資費管制
◆Intven, H. et al. (2000). Module 4: Price Regulation. In Intven, H.
(Ed.). Telecommunications Regulation Handbook. Washington, DC: The World
Bank.(有pdf檔)
Week10 市場競爭與產業政策
◆Intven, H. et al. (2000). Module 5: Competition Policy. In Intven, H.
(Ed.). Telecommunications Regulation Handbook. Washington, DC: The World
Bank.(有pdf檔)
Shelanski, H. A. (1998). Video competition and the public interest debate. In
e. K. MacKie-Mason & D. Waterman (Eds.), Telephony, The Internet, and the
Media (pp. 91-109). Mahwah, New Jersey: Lawrence Erlbaum Associates.
◆Shelanski, H. A. (2002). From sector-specific regulation to antitrust
law for US telecommunications: the prospects for transition.
Telecommunications Policy, 26, 335-355.(有pdf檔)
羅世宏（2004）：〈開放近用、有效競爭與公共利益：寬頻視訊服務市場的管制架構〉，
《新聞學研究》，78, 107-142。
Week11 普及服務
◆Intven, H. et al. (2000). Module 6: Universal Service. In Intven, H.
(Ed.). Telecommunications Regulation Handbook. Washington, DC: The World
Bank.(有pdf檔)
Michalis, M. (2002). The Debate over Universal Service in the European Union:
Plus ca change, plus c'est la meme chose. Convergence, 8(2), 80-98.(有pdf檔)
Week12 傳播內容管制的政策議題
◆劉昌德.(2006). 台灣商營電視節目內容管制的演變：結構去管制下的「內容再管
制」, 《廣播與電視》, 26: 77-116.
洪貞玲、劉昌德(2006). 傳播權觀點的商營廣電管制, 《中華傳播學刊》, 10: 27-53.
Week13 電訊傳播與政治：國家、區域與全球管制機制
Drake, William J. (2000). ‘The rise and decline of the international
telecommunications regime’. In Marsden, C.T. (ed.), Regulating the Global
Information Society. London: Routledge. Chapter 8.
Doyle, Gillian; Vick, Douglas W. (2005). The Communications Act 2003: A New
Regulatory Framework in the UK. Convergence, pp.75-94.(有pdf檔)
Hills, J. (1998). U.S. rules. OK? Telecommunications since the 1940s. In R.
W. McChesney, E. M. Wood, & J. B. Foster (Eds.), Capitalism and the
Information Age: the Political Economy of the Global Communication Revolution
(pp. 99-121). New York, NY: Monthly Review Press.
Stein, L., & Sinha, N. (2002). New global media and communication policy: the
role of the state in the twenty-first century. In L. Lievrouw & S.
Livingstone (Eds.), The Handbook of New Media (pp. 410-431). London: Sage.
◆Wheeler, M. (2004). Supranational Regulation: Television and the
European Union. European Journal of Communication, 19(3), 349 - 369.(有pdf檔)
◆邱家宜.(2006). 從英美傳播管制經驗思考台灣NCC的制度與使命, 《廣播與電視》
, 26: 1-28.
Week14 關於網路中立性與開放近用的政策辯論
Rosenthal, M. (2003). Open Access from the EU Perspective. International
Journal of Communications Law and Policy(7).(有pdf檔)
Week15 通訊傳播政策與公民角色
◆Bardoel, J., & d'Haenens, L. (2004). Media meet the citizen - Beyond
market mechanisms and government regulations. European Journal Of
Communication, 19(2), 165-194.(有pdf檔)
Chester, J. (2007). The Federal Conglomeration Commission. pp. 46-64 in
Digital Destiny. New York: The New Press.
Chester, J. (2007). A policy agenda for broadband era. pp. 192-208 in Digital
Destiny. New York: The New Press.
◆Livingstone, S., Lunt, P., & Miller, L. (2007). Citizens, consumers and
the citizen-consumer: articulating the citizen interest in media and
communications regulation. Discourse & Communication, 1(1), 63 - 89.(有pdf檔)
羅世宏、管中祥、洪貞玲、鄭國威(2006). 監督傳播管制機關NCC：傳播政策公民監督與
審議機制的能與不能。《中華傳播學刊》, 10: 55-85.
Week16 科技匯流與公共媒體
◆Harrison, J., & Wessels, B. (2005). A new public service communication
environment? Public service broadcasting values in the reconfiguring media.
New Media & Society, 7(6), 834-853.(匯流時代需要什麼公共媒體？)(有pdf檔)
OFCOM 2004, OFCOM Review of Public Service Television Broadcasting: Phase 2 -
Meeting the Digital Challenge.(有pdf檔)
OFCOM 2005, OFCOM Review of Public Service Television Broadcasting: Phase 3 -
Competition for quality.(有pdf檔)
McKenna, A. (2000). Emerging issues surrounding the convergence of the
telecommunications, broadcasting and information technology sectors.
Information & Communications Technology Law, 9(2).(有pdf檔)
◆Steemers, J. (2004). Building a Digital Cultural Commons - the Example
of the BBC. Convergence, pp.102-107.(有pdf檔)
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※ 編輯: histanley 來自: 122.123.133.48 (03/09 17:02)