國立中正大學電訊傳播研究所
九十五學年度第二學期
傳播經濟教學大綱
上課時間： 每周三10時15分至13時
上課地點： 電傳所研討室225
任課老師： 劉駿州，分機 32553，email: telccl@ccu.edu.tw.
課程要求：
1、 每周閱讀指定readings，並於上課時報告討論，同學之請假程序與曠課成績處理皆依
學校規定辦理。
2、 2007年6月20日課後舉行期末考，採take-home open book方式進行，答卷隨期末報告
一同繳交，考試範圍以授課內容為原則。
3、 期末繳交研究論文報告。同學需於期中時自行選定題目，提出本課程期末報告之書面
研究計劃。期末報告應涵蓋課程中介紹之經濟概念與相關文獻，並應包含完整（至少是具
體而微）之經濟概念或數據資料分析，期末報告繳交期限為2007年6月27日13時。
評分標準：
課堂表現 佔40％
期末考 佔10％
期末研究報告 佔50％。
SYLLABUS
3/7: Orientation.
PART A: INTRODUCTION.
3/14: Media Economics: Definitions and Basic Concepts.
*Hoskins, C. et al., (2004). Media Economics: Applying Economics to New and
Traditional Media. London: Sage. Chapter 1, pp. 1-15.
* Picard, R. G. (1989). Media Economics. Newbury Park, CA: Sage. Chapter 1.
Doyle, G. (2002). Understanding Media Economics. London: Sage. Chapter 1, pp.
1-15.
Owers, J. et al., (2004). An Introduction to Media Economic Theory and
Practice. In A. Alexander et al. (eds.), Media Economics: Theory and Practice
(pp.3-47). 3rd Edition. Hillsdale, N.J.: LEA.
Albarran, A. B. (1996). Media Economics: Understanding Markets, Industries
and Concepts. Ames, Iowa: Iowa State University Press. Chapter 1 & 2, pp.
3-25.
Wheatley, J. J. (1999). World Telecommunications Economics. London: IEE.
Chapter 1: Introduction. Pp.1-29.
Wirth, M. O. (2006). Issues in Media Convergence. In A. B. Albarran, et al.,
(eds.), Handbook of Media Management and Economics (pp.445-462). Nahwah, New
Jersey: LEA.
Lovelock, P. & Ure, J. (2002). The New Economy: Internet, Telecommunications
and Electronic Commerce? In L. Lievrouw & S. Livingstone, (eds.), The
Handbook of New Media (pp.350-368). London: Sage.
Gomery, D. (1989). Media Economics: Terms of Analysis. Critical Study of Mass
Communication 6(1), 43-60.
3/21: Media Economics Research: History and Paradigms.
*Picard, R. G. (2006). Historical Trends and Patterns in Media Economics. In
A. B. Albarran, et al., (eds.), Handbook of Media Management and Economics
(pp.23-36). Nahwah, New Jersey: LEA.
*Wildman, S. S. (2006). Paradigms and Analytical Frameworks in Modern
Economics and Media Economics. In A. B. Albarran, et al., (eds.), Handbook of
Media Management and Economics (pp.67-90). Nahwah, New Jersey: LEA.
Doyle, G. & Frith S. (2006). Methodological Approaches in Media Management
and Media Economics Research. In A. B. Albarran, et al., (eds.), Handbook of
Media Management and Economics (pp.553-572). Nahwah, New Jersey: LEA.
Napoli, P. M. (2003). Audience Economics: Media Institutions and the Audience
Marketplace. New York: Columbia University Press. Chapter 6: The Future of
Audience Marketplace. pp. 171-183.
Lacy, S. & Bauer, J. M. (2006). Future Directions for Media Economics
Research. In A. B. Albarran, et al., (eds.), Handbook of Media Management and
Economics (pp.655-674). Nahwah, New Jersey: LEA.
Lacy, S. & Niebauer, Jr. W. E. (1995). Developing and Using Theory for Media
Economics. The Journal of Media Economics 8(2), pp.3-13.
3/28: Media Economics vs. Political Economy.
*Mosco, V. (1996). The Political Economy of Communication. London: Sage.
Chapter 2: What is Political Economy? pp.22-69.
*Graham, P. (2006). Issues in Political Economy. In A. B. Albarran, et al.,
(eds.), Handbook of Media Management and Economics(pp.493-519). Nahwah, New
Jersey: LEA.
Golding, P. & Murdock, G.(1991). Culture, Communications, and Political
Economy. in J. Curran and M. Gurevitch (eds.), Mass Media and
Society(pp.15-32). London: Edward Arnold.
Murdock, G. & Golding, P. (1999). Common Markets: Corporate Ambitions and
Communication Trends in the UK and Europe. The Journal of Media Economics
12(2), pp.117-132.
Mosco, V. (1999). New York.Com: A Political Economy of the “Information”
City. The Journal of Media Economics 12(2), pp.103-116.
Sussman, G. & Lent, J. (1999). Who Speaks for Asia: Media and Information
Control in the Global Economy. The Journal of Media Economics 12(2),
pp.133-147.
Lee, S. (1998). The Political Economy of the Russian Newspaper Industry. The
Journal of Media Economics 11(2), pp. 57-71.
Gandy, O. H. (1992). The Political Economy Approach: A Critical Challenge.
The Journal of Media Economics 5(2), pp.23-42.
PART B: KEY ISSUES.
4/11: Media Firms and the Market Structure.
*Hoskins, C. et al., (2004). Media Economics: Applying Economics to New and
Traditional Media. London: Sage. Chapter 7, pp. 141-156.
* Picard, R. G. (1989). Media Economics. Newbury Park, CA: Sage. Chapter 2.
Van Kranenburg, H. & Hogenbirk, A. (2006). Issues in Market Structure. In A.
B. Albarran, et al., (eds.), Handbook of Media Management and Economics
(pp.325-344). Nahwah, New Jersey: LEA.
Chyi, H. & Sylvie, G. (1998). Competing with Whom? Where? and How? A
Structural Analysis of the Electronic Newspaper Market. The Journal of Media
Economics 11(2), 1-18.
Napoli, P. M. (2003). Audience Economics: Media Institutions and the Audience
Marketplace. New York: Columbia University Press. Chapter 1: The Audience
Marketplace. pp. 15-35.
Chan-Olmsted, S. M. & Kang, J. W. (2003). Theorizing the Strategies
Architecture of a Broadband Television Industry. The Journal of Media
Economics 16(1), pp.3-21.
Wheatley, J. J. (1999). World Telecommunications Economics. London: IEE.
Chapter 6: Market Structure and Dynamics. pp.129-157.
Hendriks, P. (1995). Communications Policy and Industrial Dynamics in Media
Markets: Toward a Theoretical Framework for Analyzing Media Industry
Organization. The Journal of Media Economics 8(2), pp.61-76.
Chyi, H. & Lasorsa, D. L. (2002). An Explorative Study on the Market Relation
Between Online and Print Newspapers. The Journal of Media Economics 15(2),
pp. 91-106.
Albarran, A. B. (1996). Media Economics: Understanding Markets, Industries
and Concepts. Ames, Iowa: Iowa State University Press. Chapter 3 & 4, pp.
26-57.
Young, D. T. (2000). Modeling Media Markets: How Important is Market
Structure? The Journal of Media Economics 13(1), pp. 27-44.
Ramstad, G. O. (1997). A Model for Structural Analysis of the Media Market.
The Journal of Media Economics 10(3), pp.45-50.
4/18: Demand and Supply.
*Hoskins, C. et al., (2004). Media Economics: Applying Economics to New and
Traditional Media. London: Sage. Chapter 2 & 3, pp. 17-57.
*Picard, R. G. (1989). Media Economics. Newbury Park, CA: Sage. Chapter 3 &
4, pp.35-72.
Chyi, H. (2005). Willingness to Pay for Online News: An Empirical Study on
the Viability of the Subscription Model. The Journal of Media Economics
18(2), pp.131-142.
Becker, J. U. & Clement, M. (2006). Dynamics of Illegal Participation in
Peer-to-Peer Networks—Why Do People Illegally Share Media Files? The Journal
of Media Economics 19(1), pp.7-32.
Atkin, D. J. et al., (2003). Predictors of Audience Interest in Adopting
Digital Television. The Journal of Media Economics 16(3), pp.159-173.
Kelly, R. E. & Lewis, P. (2001). Household Demand for Internet Connection.
The Journal of Media Economics 14(4), pp.249-265.
Wheatley, J. J. (1999). World Telecommunications Economics. London: IEE.
Chapter 4: The Structure of Demand. Pp.87-110.
Wheatley, J. J. (1999). World Telecommunications Economics. London: IEE.
Chapter 5: The Economics of Supply. Pp.111-127.
Dupagne, M. (1997). Beyond the Principle of Relative Constancy: Determinants
of Consumer Mass Media Expenditures in Belgium. The Journal of Media
Economics 10(2), pp.3-19.
Demers, D. P.(1994). Relative Constancy Hypothesis, Structural Pluralism, and
National Advertising Expenditure. The Journal of Media Economics 7(4),
pp.31-48.
4/25: Consumption and Production.
*Hoskins, C. et al., (2004). Media Economics: Applying Economics to New and
Traditional Media. London: Sage. Chapter 4, pp. 59-83.
*Owen, B. M. & Wildman, S. S. (1992). Video Economics. Cambridge, MA: Harvard
University Press. Chapter 2-4, pp. 26-38/64-88/101-119.
Waterman, D. (2006). The Economics of Media Programming. In A. B. Albarran,
et al., (eds.), Handbook of Media Management and Economics (pp.387-416).
Nahwah, New Jersey: LEA.
Bae, H. S. (1999). Product Differentiation in Cable Programming: The Case in
the Cable National All-News Networks. The Journal of Media Economics 12(4),
265-277.
Bates, B. J. & Albright, K. S. (2006). Issues in Network/Distribution
Economics. In A. B. Albarran, et al., (eds.), Handbook of Media Management
and Economics (pp.417-443). Nahwah, New Jersey: LEA.
Kim, E. M. (1997). Determining the Number of Programming Options in Cable
Television. The Journal of Media Economics 10(4), 23-37.
Swann P. & Tavakoli, M. (1994). An Econometric Analysis of Television Viewing
and the Welfare Economics of Introducing an Additional Channel in the UK.
Information Economics and Policy 6:25-51.
Wicks, J. L. (1997). Which Factors Primarily Influence the Number of
Infomercial Hours a Commercial Television Station Airs? The Journal of Media
Economics 10(1), pp. 29-38.
5/02: Pricing.
*Hoskins, C. et al., (2004). Media Economics: Applying Economics to New and
Traditional Media. London: Sage. Chapter 10, pp. 215-246.
*Wheatley, J. J. (1999). World Telecommunications Economics. London: IEE.
Chapter 9: Telecommunications Service Prices. Pp.211-240.
Bel, G. et. al., (2007). Access Pricing to a Digital Broadcasting Platform.
The Journal of Media Economics 20(1), pp.29-53.
Smith, K. & Wiltse, E. (2005). Rate-Setting Procedures for Preprint
Advertising at Nondaily Newspapers. The Journal of Media Economics 18(1),
pp.55-66.
MacKie-Mason, J. K. et. al., (2000). Pricing and Bundling Electronic
Information Goods: Evidence from the Field. In I. Vogelsang & B. M. Compaine
(eds.), The Internet Upheaval: Raising Questions, Seeking Answers in
Communications Policy (pp.277-305). Cambridge: MA: MIT Press.
Maxwell, S. (2003). The Effects of Differential Textbook Pricing: Online
Versus In-Store. The Journal of Media Economics, 16(2), pp.87-96.
Strouse, K. G. (1999). Marketing Telecommunications Services: New Approach
for a Changing Environment. Boston, MA: Artech House. Chapter 11: Pricing and
Chapter 12: Bundling. Pp.185-215.
Wenders, J. T. (1987). The Economics of Telecommunications: Theory and
Policy. Cambridge, MA: Ballinger Publishing Company. Chapter 4: The Optimal
Pricing of Telephone Service. pp.63-92.
Van Kranenburg, H. L. (2001). Economic Effects of Consolidations of
Publishers and Newspapers in the Netherland. The Journal of Media Economics
14(2), pp.61-76.
Koschat, M. A. & Putsis, Jr. W. (2000). Who Wants You When You're Old and
Poor? Exploring the Economics of Media Pricing. The Journal of Media
Economics 13(4), pp.215-232.
Clark, D. D. (1997). Internet Cost Allocation and Pricing. In L. W. McKnight
and J. P. Bailey (eds.), Internet Economics (pp.215-252). Cambridge: The MIT
Press.
MacKie-Mason, J. K. & Varian, H. R. (1995). Pricing the Internet. In B. Kahin
& J. Keller, (eds.), Public Access to the Internet (pp.269-314). Cambridge:
MA: MIT Press.
Gabel, D. & Kennet, M. D. (1993). Pricing of Telecommunications Services.
Review of Industrial Organization 8(1), pp. 1- 47.
5/09: Competition.
*Dimmick, J. (2006). Media Competition and Level of Analysis. In A. B.
Albarran, et al., (eds.), Handbook of Media Management and Economics
(pp.345-362). Nahwah, New Jersey: LEA.
* Picard, R. G. (1989). Media Economics. Newbury Park, CA: Sage. Chapter 5.
Sohn, S. (2005). Interindustry and Intraindustry Competition in Satellite
Broadcasting: A Comparative Case Study on the United States, Japan, England,
and France. The Journal of Media Economics 18(3), pp.167-182.
Dimmick, J. et al., (2004). Competition Between the Internet and Traditional
News Media: The Gratification-Opportunities Niche Dimension. The Journal of
Media Economics 17(1), pp.19-33.
Picard, R. G. (2002). The Economics and Financing of Media Companies. New
York: Fordham University Press. Chapter 7, pp.139-153.
Lacy, S. et al., (2002). Competition for Readers Among U. S. Metropolitan
Daily, Nonmetropolitan Daily, and Weekly Newspaper. The Journal of Media
Economics 15(1), pp.21-40.
Chan-Olmsted, S. M. & Li, C. C. (2002). Strategic Competition in the
Multichannel Video Programming Market: An Intraindustry Strategic Group Study
of Cable Programming Networks. The Journal of Media Economics 15(3),
pp.153-174.
Bridges, J. A. et al., (2002). Rosse's Model Revisited: Moving to Concentric
Circles to Explain Newspaper Competition. The Journal of Media Economics
15(1), pp. 3-19.
Van der Wurff, R. & van Cuilenburg, J. (2001). Impact of Moderate and Ruinous
Competition on Diversity: The Dutch Television Market. The Journal of Media
Economics 14(4), pp.213-229.
Dimmick, J. & McDonald, D. G. (2001). Network Radio Oligopoly, 1926-1956:
Rivalrous Imitation and Program Diversity. The Journal of Media Economics
14(4), pp. 197-212.
Shaw, J. K. (2001). Telecommunications Deregulation and the Information
Economy. 2nd edition. Boston: Artech. Chapter 3: Market Structure and
Competitive Behavior. pp. 51-66.
Chan-Olmsted, S. M. (1997). Theorizing Multichannel Media Economics: An
Exploration of a Group-Industry Strategic Competition Model. The Journal of
Media Economics 10(1), pp.39-49.
5/16: Globalization. (Final Paper Proposal Due)
*Sanchez-Tabernero, A. (2006). Issues in Media Globalization. In A. B.
Albarran, et al., (eds.), Handbook of Media Management and Economics
(pp.463-491). Nahwah, New Jersey: LEA.
Chan-Olmsted, S. M. & Chang, B. H. (2003). Diversification Strategy of Global
Media Conglomerates: Examining Its Patterns and Determinants. The Journal of
Media Economics 16(4), pp.213-233.
Jung, J. (2004). Acquisitions or Joint Ventures: Foreign Market Entry
Strategy of U.S. Advertising Agencies. The Journal of Media Economics 17(1),
pp.35-50.
Shrikhande, S. (2001). Competitive Strategies in the Internationalization of
Television: CNNI and BBC World in Asia. The Journal of Media Economics 14(3),
pp.147-168.
Chyi, H. & Sylvie, G. (2001). The Medium is Global, the Content is Not: The
Role of Geography in Online Newspaper Market. The Journal of Media Economics
14(4), 231-248.
Stephan, M. (2005). Diversification Strategy of Global Media Conglomerates: A
Comment. The Journal of Media Economics 18(2), pp.85-103.
Greco, A. N. (1999). The Impact of Horizontal Mergers and Acquisitions on
Corporate Concentration in the U.S. Book Publishing Industry: 1989-1994. The
Journal of Media Economics 12(3), pp.165-180.
Compaine, B. M. (2000). Media Mergers, Divestitures, and the Internet: Is It
Time for a New Model for Interpreting Competition? In I. Vogelsang & B. M.
Compaine, (eds.), The Internet Upheaval: Raising Questions, Seeking Answers
in Communications Policy (pp.199-229). Cambridge: MA: MIT Press.
Compaine, B. M. & Gomery, D. (2000). Who Own the Media?: Competition and
Concentration in the Mass Media Industry. Mahwah, New Jersey: LEA. Chapter
10: Distinguishing Between Concentration and Competition. pp.537-581.
Chen, P. H. (2002). Who Own Cable Television? Media Ownership Concentration
in Taiwan. The Journal of Media Economics 15(1), pp.41-55.
Albarran, A. B. & Dimmick, J. (1996). Concentration and Economics of
Multiformity in the Communication Industries. The Journal of Media Economics
9(4), pp. 41-50.
5/23: Financing and Valuation.
*Picard, R. G. (2002). The Economics and Financing of Media Companies. New
York: Fordham University Press. Chapter 8 & 9, pp.154-187.
*Ozanich, G. W. (2006). Media Finance and Valuation. In A. B. Albarran, et
al., (eds.), Handbook of Media Management and Economics (pp.601-621). Nahwah,
New Jersey: LEA.
McGuire, M. (2003). Wall Street Made Me Do It: A Preliminary Analysis of the
Major Institutional Investors in U.S. Newspaper Companies. The Journal of
Media Economics 16(4), pp.253-264.
Miller, I. R. (1997). Models for Determining the Economic Value of Cable
Television Systems. The Journal of Media Economics 10(2), pp.21-33.
Vogel, H. L. (2004). Entertainment Industry Economics: A Guide for Financial
Analysis. Sixth Edition. London: Cambridge University Press. Chapter 4:
Financial Accounting in Movie and Television. Pp. 132-190.
Ludwig, J. (2000). The Essential Economic Problem of the Media: Working
Between Market Failure and Cross-Financing. The Journal of Media Economics
13(3), pp.187-200.
Wylleman, E. (1992). The Financing of Telecommunications Infrastructure.
Telecommunications Policy 16(9), pp.744-748.
5/30: Performance.
*Picard, R. G. (2002). The Economics and Financing of Media Companies. New
York: Fordham University Press. Chapter 12, pp.230-249.
*Koboldt, C. et. al., (1999). The Implications of Funding for Broadcasting
Output. In A. Graham, et al., (eds.), Public Purposes in Broadcasting:
Funding the BBC (pp.47-72). London: University of Luton Press.
An, S. et. al.(2006). Ownership Structure of Publicly Traded Newspaper
Companies and their Financial Performance. The Journal of Media Economics,
19:2, pp.119-136.
Jung, J. & Chan-Olmsted, S. M. (2005). Impact of Media Conglomerates’ Dual
Diversification on Financial Performance. The Journal of Media Economics
18(3), pp.183-202.
Picard, R. G. (1989). Media Economics. Newbury Park, CA: Sage. Chapter 6.
Wheatley, J. J. (1999). World Telecommunications Economics. London: IEE.
Chapter 15 : Performance Measures. pp.339-371.
Noam. E. (1994). The Three Stages of Network Evolution. In E. M. Noam et al.,
(eds.), Telecommunications in the Pacific Basin (pp.17-31). Oxford: The
Oxford University Press.
6/06: State and Market.
*Hoskins, C. et al., (2004). Media Economics: Applying Economics to New and
Traditional Media. London: Sage. Chapter 13, pp. 287-309.
*Picard, R. G. (1989). Media Economics. Newbury Park, CA: Sage. Chapter 7.
Cherry, B. A. (2006). Regulatory and Political Influences on Media Management
and Economics. In A. B. Albarran, et al., (eds.), Handbook of Media
Management and Economics (pp.91-111). Nahwah, New Jersey: LEA.
Schejter, A. and Lee S. (2007). The Evolution of Cable Regulatory Policies
and Their Impact: A Comparison of South Korea and Israel. The Journal of
Media Economics 20(1), pp.1-28.
Wheatley, J. J. (1999). World Telecommunications Economics. London: IEE.
Chapter 12: Telecommunications Policy and Regulation & Chapter 13: Practical
Problems with Regulation. pp.267-317.
Barrett, M. (2005). The FCC’s Media Ownership Rules and the Implications for
the Network-Affiliate Relation. The Journal of Media Economics 18(1),
pp.1-19.
Gershon, R. A. & Egen, B. M. (1999). Retransmission Consent, Cable
Franchising, and Market Failure: A Case Study Analysis of WOOD-TV 8 Versus
Cablevision of Michigan. The Journal of Media Economics 12(3), pp.201-224.
Bolter, W. G. et al., (1990). Telecommunications Policy for the 1990s and
Beyond. New York: Sharpe. Chapter II (Part E F G H). pp.29-62.
Bates, B. & Chambers, T. (1999). The Economics Basis for Radio Deregulation.
The Journal of Media Economics 12(1), pp.19-34.
Corn-Revere, R & Carveth, R. (2004). Economics and Media Regulation. In A.
Alexander et al., (Eds.), Media Economics: Theory and Practice (pp.49-68).
3rd Edition. Hillsdale, N.J.: LEA.
Chambers, T. (2003). Structural Changes in Small Media Markets. The Journal
of Media Economics 16(1), pp.41-59.
Einstein, M. (2004). The Financial Interest and Syndication Rules and Changes
in Program Diversity. The Journal of Media Economics 17(1), pp.1-18.
Uri, N. D. (2003). The Impact of Incentive Regulation on Service Quality in
Telecommunications in the United States. The Journal of Media Economics
16(4), pp.265-280.
Burkart, p. (2005). Competition’s Eclipse: Brazilian Wireless Telephony. The
Journal of Media Economics 18(3), pp.204-214.
Kennet, D. M. & Uri, N. D. (2001). Measuring Productivity Change for
Regulatory Purpose. The Journal of Media Economics 14(2), pp.87-104.
Hoag, A. M. (2002). Measuring Regulatory Effects with Stock Market Evidence:
Cable Stocks and the Cable Communications Policy Law of 1984. The Journal of
Media Economics 15(4), pp.259-272.
Drushel, B. E. (1998). The Telecommunications Act of 1996 and Radio Market
Structure. The Journal of Media Economics 11(3), pp.3-20.
Wilson, K. (1992). Deregulating Telecommunications and the Problem of Natural
Monopoly: A Critique of Economics in Telecommunications Policy. Media Culture
& Society 14(3), pp.343-368.
6/13: Trade.
*Hoskins, C. et al., (2004). Media Economics: Applying Economics to New and
Traditional Media. London: Sage. Chapter 14, pp. 311-329.
*Picard, R. G. (2002). The Economics and Financing of Media Companies. New
York: Fordham University Press. Chapter 11, pp.212-229.
Hoskins, C. et al., (1997). Global Television and Film: An Introduction to
the Economics of the Business. Oxford: The Oxford University Press. Chapter
2-4, pp. 9-50.
Wildman, S. S. & Siwek, S. E. (1993). The Economics of Trade in Recorded
Media Products in a Multilingual World: Implications for National Policies.
In E. M. Noam & J. C. Millonzi (eds.), The International Market in Film and
Television Programs. Norwood, N.J.: Ablex.
Wheatley, J. J. (1999). World Telecommunications Economics. London: IEE.
Chapter 17: International Telecommunications. Pp.389-416.
Oh, J. (2001). International Trade in Film and the Self-Sufficiency Ratio.
The Journal of Media Economics 14(1), pp. 31-44.
Jayakar, K. P. & Waterman, D. (2000). The Economics of American Theartrical
Movie Exports: An Empirical Analysis. The Journal of Media Economics 13(3),
pp. 153-169.
6/20: Labor.
*Hoskins, C. et. al., (2004). Media Economics: Applying Economics to New and
Traditional Media. London: Sage. Chapter 12, pp. 261-285.
*Picard, R. G. (1989). Media Economics. Newbury Park, CA: Sage. Chapter 8.
Kollock, P. (1999). The Economics of Online Cooperation: Gifts and Public
Goods in Cyberspace. In M. A. Smith and P. Kollock (eds.), Communities in
Cyberspace (pp.220-239). London: Routledge.
Condra, J. (2005). An Investigation of Factors Affecting the Education and
Recruitment of Entry-Level Broadcasting Salespeople. The Journal of Media
Economics 18(3), pp.215-231.
Katz, L. F. (2000). Technological Change, Computerization, and the Wage
Structure. In E. Brynjolfsson and B. Hahin (eds.), Understanding the Digital
Economy: Data, Tools, and Research (pp.217-244). Cambridge, MA: MIT Press.
Dutton, W. H. (1999). Society on the Line. Oxford: The Oxford University
Press. Chapter 6: Redesigning the Workplace: Challenging Geographical and
Cultural Constraints on Access.
Dordick, H. S. & Wang, G. (1993). The Information Society. Chapter 6, pp.
86-104.
Mosco, V. (1989). Labor in Communication Industries. In B. Dervin et al.,
(eds.), Rethinking Communication, Vol. II: Paradigm Examplars (pp.213-225.).
Newbury Park, CA: Sage.
6/27: Final Paper Due.
Reference Books:
Albarran, A. B. et al., (eds.). (2006). Handbook of Media Management and
Economics. Nahwah, New Jersey: LEA.
Alexander, A. et al. (eds.). (2004). Media Economics: Theory and Practice.
3rd Edition. Hillsdale, N.J.: LEA.
Doyle, G. (2002). Understanding Media Economics. London: Sage.
*Hoskins, C. et al., (2004). Media Economics: Applying Economics to New and
Traditional Media. London: Sage.
*Picard, R. G. (1989). Media Economics. Newbury Park, CA: Sage.
Picard, R. G. (2002). The Economics and Financing of Media Companies. New
York: Fordham University Press.
Wheatley, J. J. (1999). World Telecommunications Economics. London: IEE.
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