作者MonkMaxwell (噗)
看板movie
標題Re: [請益] 有沒有"置入性行銷"做的太誇張的電影?
時間Sat May 16 00:16:51 2009
我印象最深的是窈窕美眉女主角Rachael Leigh Cook演的
卡通改編的Josie and the Pussycats喵女當家
不太記得完整劇情了
但整部片就是在諷刺置入性行銷
印象中有超級超級大的麥當勞招牌這類的
而且到後面會解釋為什麼要做這麼多置入性行銷..
雖然是一部IMDB只有5分的傻片 但還是不在這裡爆雷了
順手查了一下
果然打了Product placement和Josie and the Pussycats
就找到好幾篇文章 可參考
http://money.howstuffworks.com/product-placement4.htm
The movie "Josie and the Pussycats" takes the joke several steps further. A
send-up on the music industry, "Josie and the Pussycats" manages to satirize
name-brand integration throughout the film. To get an idea of just how
saturated with brands, logos and products this movie is, here's a taste of
what you can see in just the trailer alone (Keep in mind that the trailer is
only two minutes and twenty-five seconds long!): America Online, American
Express, Bebe, Billboard Magazine, Bugles, Campbell's Soup, Coke,
Entertainment Weekly Magazine, Evian, Ford, Gatorade, Kodak, Krispy Kreme,
McDonald's, Milky Way, Motorola, Pepperidge Farm Cookies, Pizza Hut,
Pringles, Puma, Ray-Ban, Sega, Starbucks, Steve Madden, Target, and T.J. Maxx
順便附上文中說的trailer
http://www.youtube.com/watch?v=XvVhTHJWFr0
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※ 編輯: MonkMaxwell 來自: 118.167.184.82 (05/16 00:24)
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