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http://www.ercboxoffice.com/index.php?section=news&subsection=show_news_det
ails&news_id=310
Box Office: "INCEPTION" RUBS OUT "SALT"
Source: Jeff Bock
Date: Jul 25, 2010
Reoccurring dreams are usually nightmares, but not so for Warner Bros. and “
Inception,” which dreamed a blissful little dream, as it topped the domestic
box office for the second weekend in a row, snatching $43.5 million.
Christopher Nolan’s sci-fi actioner has now grossed $143 million in ten days
of release, and is one of the most critically acclaimed blockbuster films, of
not just this summer, but of all-time.
In second place, Angelina Jolie proved once again that she is a special
effect unto herself, as Sony’s topical Russian spy thriller earned $36.5
million in its debut. On the corner of testosterone and estrogen, Jolie
stands alone as the only female actress who’s name can open a film in the
action genre. Previously, “Mr. & Mrs. Smith” and “Wanted” both opened
with $50 million, while the original “Tomb Raider” bowed to $47 million.
Can we just give her the Lasso of Truth and the Invisible Jet, already? No
one would make a better Wonder Woman. No one. She is Amazon, hear her roar!
In third place, “Despicable Me” eased just 26% in its third weekend,
grossing another $24.1 million. The Universal toon has now grossed $161
million and with no animated films on the horizon in August, expect the
minions to keep the masses occupied until fall. This is not only the surprise
hit of the summer, but also a gift that will keep on giving for the studio,
which has already announced that a sequel is in the works.
“The Sorcerer’s Apprentice” finished fourth in its second weekend,
conjuring up $9.6 million, for a total of $42 million. The Nic Cage starrer
dropped 45%, which for a supposed family film, is not very exactly promising
for Walt Disney. This will go down as a domestic disappointment for the Mouse
House, which spent an estimated $150 million on the Jerry Bruckheimer
produced film.
In fifth place, the summer’s top film, “Toy Story 3,” held up remarkably,
earning an additional $9 million in its sixth weekend of release. With just a
25% decline from last weekend, Woody and Buzz have now amassed a remarkable
$379 million.
Opening in sixth place, Fox’s “Romona and Beezus” grossed $8 million. The
film, based on the hit series of children’s books from Beverly Cleary, was
budgeted at a tidy $15 million, so, odds are, they will see a small profit
from the film.
Focus Features’ “The Kids are All Right” had the best theatre average in
the Top 12 at $13,173 per, as the lesbian dramedy finished in eleventh place
in 201 theatres, grossing $2.6 million. With nearly $5 million in the bank,
and showing no signs of fatigue in its third week of release, it looks like
this flick from director Lisa Cholodenko will go down as the indie hit of the
summer, edging out Fox Searchlight’s “Cyrus” which hit a wall last week
when expanded into moderate wide release. Six weeks in theatres, “Cyrus”
has earned $6.3 million.
In limited release, Magnolia’s documentary on the present-day state nuclear
warheads burst onto the scene with nearly $50,000 from just three theatres in
New York and D.C., while Arthouse Films “Jean-Michael Basquiat: The Radiant
Child” had the best theatre average in release with $18,000+ from one
theatre in New York.
Next weekend, a trio of new releases will contend for the top spot. Warner
Bros. “Cats and Dogs 2” will be unleased in the most theatres (3,700+) and
will also lift its leg in woof-tacular 3-D, so expect decent numbers for the
sequel. The original, which was released almost a decade ago, clawed up $21
million on its way to $93 million. Expect an doggone good debut of $25
million for the kiddie friendly caper. Paramount releases “Dinner For
Schmucks” in a surprisingly low 2,500 theatres, but as evidenced from “
Grown Ups” staying power, its quite obvious that comedy is a much needed
commodity in the marketplace. Expect the Steve Carrel/Paul Rudd flick to
finish with $23 million, and have a very strong hold over the next few weeks.
Lastly, Zac Ephron goes for a Hallmark Moment, as he headlines the weepy
drama “Charlie St. Cloud.” In 2,500+ theatres, the Universal film will need
plenty of young girls crying to top $10 million.
(Jul 25, 2010) - Comments (0)
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