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http://ctr.sagepub.com/cgi/content/abstract/25/2/131
The Semiotics of Extraordinary Dress
A Structural Analysis and Interpretation of Hip-Hop Style
Marcia A. Morgado
University of Hawai'i-Manoa
Hip-hop style, a controversial dress form associated with rap music culture
in the 1990s, is analyzed and interpreted based on premises associated with
structural approaches to semiotics. The semiotic system is isolated in time,
and three coding operations are considered in terms of the relationships they
establish between elements of the system and potential meanings ascribed to
these: paradigmatic alignment (bipolar opposition), denotation and
connotation (literal and extended descriptions), and figurative devices
(implied figures of speech). Results reveal the structure of the system in
terms of a dialectic between signs in the hip-hop system and signs in the
system of conventional dress. Components of the rule system of conventional
dress are exposed, and figurative language supporting the hip-hop system is
described. The hip-hop system is construed as an example of a larger category
of appearance-related systems designated extraordinary dress, poised in
opposition to ordinary appearance forms. Implications include potential
contributions to theory development.
Key Words: controversial fashion ‧ extraordinary dress ‧ hip-hop style ‧
semiotics ‧ structural analysis
中文翻譯
Hip-hop style 是90年代一種跟饒舌音樂文化有關的具爭議性的服裝形式。本文試圖以
結構式途徑結合符號學的方法來加以分析.....(不翻了 請自己讀XD)
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