→ chewie: Ryanair的字典裡出現了新詞?! XD 01/14 09:47
推 AlainDion: 居然出現除了翻菜單以外的免費項目？！ 01/14 10:58
推 dinex: 從去年開始ryanair形象大改 聽說營收也上升不少 01/14 12:51
推 yoshilin: 上網是基本人權 01/14 18:32
新聞來源: 路透社 http://goo.gl/Oeh6Jx
新聞大意:
1. 在今年可能提供免費的機上娛樂系統跟Wifi給旅客
2. 幾年前曾經嘗試出租機上娛樂系統給旅客, 不過成效不佳, 今年夏天
打算再次嚐試, 直接streaming到手機/平板上面, 然後透過影片中的廣告營利.
3. Wifi只會在商務客多的航線上提供, 免費的plan大概只能收收email之類的,
要更快的速度應該會收費.
新聞原文:
Ryanair plans to trial inflight entertainment and possibly wifi on some of
its flights this year in its latest attempt to attract business travelers and
families who were turned off in the past by its bare basics offerings.
Since a pledge last year by Chief Executive Michael O'Leary to stop
"unnecessarily pissing people off", Ryanair has slashed penalty charges,
overhauled its web site, tripled its marketing budget and launched business
class fares.
While Ryanair has long been synonymous with levying extra charges for
services offered free on more established airlines, it says it may offer both
of the new services for free, Chief Technology Officer John Hurley told
journalists on Tuesday.
Improvements to its much maligned customer service has helped the airline
boost ticket fares and increase passenger numbers by 10 percent this year and
sent its share price to an all-time high last week.
Ryanair, which made a failed attempt to rent out inflight entertainment
devices a decade ago, will try again with a system that streams films and
television shows to customers smartphones and laptops on flights to holiday
destinations this summer.
The service, launched by several U.S. airlines recently, may be offered free
of charge, subsidized by advertisements for companies operating in the
destination city, Hurley said.
Wifi will likely be trialed later this year on routes frequented by business
travelers, a key focus for the airline which launched a flexible business
ticket last year.
Pricing has not yet been decided, but light use for emails may be free, while
heavier usage would be more expensive, he said. The service is unlikely to be
offered on all planes.
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