[問卷] 探索消費者對輕奢華商品之認知

作者j123456669 (狗派還是貓派)

看板Brand

標題[問卷] 探索消費者對輕奢華商品之認知

時間Mon Apr 15 10:12:38 2019

本問卷已徵得 MIKEmike07 版主同意在此發放問卷，再次感謝版主的幫忙各位名牌版的版友你們好~這是一份關於輕奢華商品之價值認知的調查問卷 (a.)問卷名稱：探索消費者對輕奢華商品之認知 (b.)研究目的：經由消費者的輕奢華珠寶商品之購買經驗，以探索在消費者心中對輕奢華商品知覺價值的認知，並同時驗證輕奢華商品知覺價值對品牌依附與品牌忠誠之關聯，期望發展輕奢華商品知覺價值之量表及其相關理論推論的真實性，並提供珠寶品牌建構之實務意涵。 (c.)研究單位:國立宜蘭大學經營管理研究所 (d.)指導老師:官志亮 (e.)連絡人姓名:鄭凱馨__ b0312080@ems.niu.edu.tw (f.)相關說明:輕奢華商品之定義為在一般消費者「負擔得起的價格範圍」內，能滿足消費者在「追求品質、彰顯生活態度或個人風格」，進而達到個人滿足與幸福感之品牌性商品。本研究將依據曾經購買輕奢華珠寶(如潘朵拉、Swarovski等等)之消費者的實際感受與想法進行調查。想請名牌版友撥冗3-5分鐘依其所選擇之曾購買過之輕奢華珠寶商品之感受進行問卷填寫，填答資料不涉及隱私且僅供學術研究使用，敬請放心填答。 (g.)其他聲明：本問卷請依照您個人實際感受及看法填答，不宜全皆勾選同一選項，以避免被視為無效問卷唷 (h.)以下為問卷網址： https://forms.gle/DhdzeDt1TkWt3Ktp7 (i.)回饋: 為了感謝大家的幫忙，問卷截止後，將從完整填寫且為有效的問卷中抽出20位致贈LINE代幣 100枚之序號。再次感謝您對本研究的支持，萬分感謝! 填寫完問卷，幫我留言done喔! =) -- -- ※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 120.101.43.222 ※ 文章網址: https://www.ptt.cc/bbs/Brand/M.1555294361.A.58D.html

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