[今島] 沃爾瑪拒絕任天堂實體數位售價不同政策

[silentknight (清純男)]

Walmart Rejects the New Switch 2 Game Pricing Model, Discounts Physical
Preorders by $10

https://www.ign.com/articles/walmart-rejects-the-new-switch-2-game-pricing-
model-discounts-physical-preorders-by-10


Nintendo made quite a splash recently when it announced it would charge
different prices for physical and digital versions of upcoming first-party
games. The new pricing model started with preorders for Yoshi and the
Mysterious Book, and it has continued with Splatoon Raiders preorders. For
both games, physical versions are priced $10 higher than the digital
versions. Apparently, Walmart is having none of that. Walmart is running a
$10 discount on physical preorders for both games, dropping them to the same
price as the digital copies. The discount appears when you add the games to
your cart.
任天堂最近宣布將對即將發售的第一方遊戲實體版和數位版分別定價，此舉引起了不小的
轟動。新的定價模式首先應用於《耀西與神秘之書》的預購，隨後又應用於《噴射戰士：
突襲者》的預購。這兩款遊戲的實體版價格均比數位版高出10美元。然而，沃爾瑪顯然對
此並不買單。沃爾瑪為這兩款遊戲的實體版預購提供了10美元的折扣，使其價格與數位版
持平。折扣會在您將遊戲加入購物車時顯示。

That’s a sweet deal for anyone who prefers owning their games in physical
format. I’ve been writing about video game deals for a long time, and I haven
’t seen substantial preorder discounts since Amazon and Best Buy stopped
offering 20% off preorders to members of their loyalty programs years ago.
對於喜歡實體版遊戲的玩家來說，這絕對是個好消息。我長期報道電子遊戲優惠信息，自
從亞馬遜和百思買幾年前停止向會員提供預購八折優惠後，就再也沒見過這麼大的預購折
扣了。

But not everything lasts. Walmart could crank the price right back up at any
time. Since it’s unclear how long this discount will last, I’d place my
preorder sooner than later if you want to take advantage of it.
但優惠不會永遠持續下去。沃爾瑪隨時可能恢復原價。由於目前尚不清楚這項折扣會持續
多久，如果您想享受優惠，建議您儘早預購。

Despite the grumbling from physical media fans, Nintendo’s new pricing model
actually makes a lot of sense. Manufacturing Switch 2 cartridges, printing
them, packaging them, and shipping them to retailers around the world is a
costly operation. It’s even more costly when you factor in the markup the
retailers charge, which cuts into Nintendo’s profits on each sale.
儘管實體版遊戲粉絲怨聲載道，但任天堂的新定價模式其實很合理。生產Switch 2遊戲卡
帶、印刷、包裝並運送到世界各地的零售商都是一筆不小的開銷。如果再加上零售商的加
價，成本就更高了，這會直接削減任天堂每筆銷售的利潤。

In other words, Nintendo makes a lot more money when you buy and download a
digital copy of a game directly from the eShop. There’s no manufacturing, no
printing, and no shipping. And since Nintendo owns the digital storefront,
there’s no third-party retailer to split the profits with. Nintendo can
afford to sell digital games for $10 less. I’m guessing that, even with the
$10 discount, Nintendo makes more money from digital sales than from physical
sales at third-party retailers.
換句話說，如果你直接從任天堂eShop購買並下載數位版遊戲，任天堂可以賺更多錢。這
樣就省去了生產、印刷和運輸環節。而且由於任天堂擁有數位商店，也無需與第三方零售
商分成利潤。因此，任天堂完全可以承受數位版遊戲降價10美元的局面。我估計，即使降
價10美元，任天堂從數位版遊戲銷售中獲得的利潤也比從第三方零售商銷售實體版遊戲獲
得的利潤更高。

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全球最大跨國的零售商沃爾瑪（Walmart）佛心


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※ 文章網址: https://www.ptt.cc/bbs/C_Chat/M.1777094706.A.77E.html
推 ChHChen: 那這就是沃爾瑪自己要承擔這部分的損失的概念吧
→ Luciferspear: 清
推 jack30338: 沃爾瑪負責遊戲卡帶.印刷.運輸等成本開銷
推 WLR: 查了一下Walmart跟日亞一樣，有自己的線上商城賣任的數位遊戲
→ JACK90142: 本來就沒禁止你實體打折賣啊，只是一般都會要求建議零
→ JACK90142: 售商折扣不可超過一定數量，以免破壞行情
推 S2357828: 不就祭出折扣吸引玩家嗎？
推 OEC100: 因為它靠實體賺錢的，不希望實體萎縮
→ Atima: 你數位板怎麼會去walmart買
推 WLR: 任就是數位版也讓其他通路賺所以沒被告，索尼就被告了
推 WLR: 日亞數位版打9折，eshop沒打折，我就會在日亞買了
推 WLR: 看了一下walmart數位版也有打折，美國人在那買就比eshop便宜
推 xxhenryxx: 不就和AMIIBO一樣 建議售價和真正賣多少是賣家自己訂
推 bladesinger: 釣魚標題
推 wommow: 就是在等魚
→ AbukumaKai: 拒絕(X 自行吸收(O
推 dylantu: 我拒絕買法拉利的概念
推 chipnndale: 沃爾瑪店內到現在還不能Apple Pay, 只收實體卡，也是
→ chipnndale: 個奇葩
推 kayliu945: 笑死 那任何小店家做促銷都是拒絕任天堂規定