[CR. ] PP3_99

[isss (Hua)]

Denoma, a major consumer-electronics maker, had a sizable decline in sales
revenue for its most recent fiscal year.  This result appears surprising,
because electronics retailers report that although their overall sales were
considerably lower than in the previous year, their sales revenue from
Denoma models actually grew, largely thanks to some innovative and popular
models that Denoma introduced.

Which of the following, if true, does most to explain the apparently
surprising result?

A. Because of the need to educate the public about its new models’
   capabilities, Denoma’s advertising spending was higher than normal
   over the period.
B. For the period at issue, Denoma’s major competitors reported declines
   in revenue that were, in percentage terms, greater than Denoma’s.
C. A significant proportion of Denoma’s revenue comes from making
   components for other consumer-electronics manufacturers.
D. Unlike some of its major competitors, Denoma has no lines of business
   outside consumer electronics to provide revenue when retail sales of
   consumer electronics are weak.
E. During the period, consumer-electronics retailers sold remaining units
   of Denoma’s superseded models at prices that were deeply discounted
   from those models’ original prices.

OA:C

邏輯鏈如下：
sales revenue from Denoma models actually grew
(some innovative and popular models)
-->Denoma had a sizable decline in sales revenue (非預期結果)

想請教一下A選項為何是錯誤的？
若advertising spending 上升 也會導致revenue 相對減少

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推 replica7: A沒有錯只是C比較好；矛盾點是Revenue下降(from全營收
→ replica7: 降但某model毛利升)，A的費用增加只是間接解釋營收降，
→ replica7: 但C有直接解釋Revenue下降中卻有部份model毛利升的矛盾
→ replica7: 。
推 davedave: Revenue=volume*ASP，費用和營收沒有直接的影響關係
→ davedave: C選項revenue=product revenue+OEM revenue; product re
→ davedave: venue=product volume*product ASP; OEM revenue=OEM vo
→ davedave: lume*OEM ASP
推 danyuchn: 樓上正解
推 davedave: Condensed income statement: revenue-cost=gross profi
→ davedave: t; gross profit-operating expense=operating profit;
→ davedave:  operating expense=general expense+sales expense+adm
→ davedave: in expense; marketing expending is a kind of sales e
→ davedave: xpense, which does not affect the level of revenue.
→ isss: 謝謝：）