[新聞] The Greatest Meeting The Greatest: Rob

[kssdpp222 (肚皮的爸爸)]

1.媒體來源:PR Newswire

2.記者署名:PR Newswire

3.完整新聞標題:The Greatest Meeting The Greatest: Roborock joins hands with
Real Madrid in strategic partnership with innovation at the core

4.完整新聞內文:
MADRID, Jan. 2, 2026 /PRNewswire/ -- Roborock, the global leader in home
robotics engineered to simplify cleaning in daily life, has announced today a
strategic global partnership with Real Madrid Football Club's First Men and
First Women teams, widely ranked as one of the greatest football clubs in
history. Under the umbrella theme of "The Greatest Meeting The Greatest",
both brands embark on a multi-year journey that begins with a joint brand
experience at the global Consumer Electronics Show (CES) 2026, running in Las
Vegas from January 6 to 9, where both consumers and business partners will be
able to interact with innovative displays featuring both brands. Under this
agreement, Roborock becomes Real Madrid's official global partner in the
cleaning vacuum category.

The agreement signed in Madrid between Roborock President Mr Quan Gang and Mr
Emilio Butragueño, Director of Institutional Relations of Real Madrid,
responds to a deep affinity between the brand ethos of both organizations,
which have achieved remarkable historical performance with innovation as
common denominator.

Born 11 years ago, Roborock has been named in 2024 by research firm IDC the
No.1 best-selling brand globally in its Robotic Vacuum Cleaner vertical (1).
Roborock was born by bringing to the market innovations that dramatically
improved the category's performance. Widely known for accelerating the
adoption of robot vacuums around the world by making them navigate smartly
around the house through its pioneering Laser Distance Sensor (LDS)
technology, Roborock has continued investing in innovation and is now fully
immersed in releasing AI-driven robotics that relieve human intervention in
the cleaning process. One of its latest developments, the Roborock Saros Z70,
is the world's only commercially availiable robot vacuum with an AI-assisted
robotic arm that users can customize to help pick up small obstacles such as
socks and papers from the floor.

Roborock president, Mr Quan Gang, comments: "At Roborock, we believe true
innovation exists to free people's time and make everyday life smarter and
more meaningful. As a global leader in smart cleaning, we are proud to
partner with Real Madrid -- a club that represents the highest standard of
excellence, precision, and relentless pursuit of greatness. Both Roborock and
Real Madrid are shaped by their communities -- guided by millions of users
and fans who inspire us to continuously raise the bar. Through this
partnership, we aim to bring 'Real Smart Cleaning' to life for consumers
worldwide, creating smarter homes, more effortless living, and experiences
that connect people to greatness both on the pitch and at home."

Equally, Real Madrid has by several metrics, the most remarkable performance
as a football club and has played a major role in the history of the sport
itself by nurturing a winning culture based on talent and achieving strong
fandom enthusiasm that transcends national borders. Real Madrid is the
world's football club with the highest amount of achievements. Holding 15
Champions League titles, 36 La Liga titles, and 20 Copa del Rey titles, FIFA
also recognized Real Madrid as the best club of the 20th century, an honor no
other club has received.

Emilio Butragueño, Director of Institutional Relations with Real Madrid,
explains: "Partnering with top-tier companies helps us grow as a club. We
share core values with them, such as the pursuit of excellence, leadership,
and the constant ambition to improve. We are very pleased, as we are
confident that this marks the beginning of a highly rewarding and
long-lasting relationship"

Looking ahead, Roborock will gain prominent brand presence across Real
Madrid's home matches at the iconic Bernabéu Stadium, reaching hundreds of
millions of fans worldwide. The partnership will bring Roborock's
smart-cleaning innovations to life through stadium exposure, campaigns and
player-led storytelling that translate the meaning of "Real Smart Cleaning"
from the pitch to the home. Both brands will also collaborate on global fan
experiences and immersive activations, while working alongside the Real
Madrid Foundation to help create cleaner, safer and more supportive
environments for children and families. As artificial intelligence continues
to transform daily life, Roborock remains committed to advancing intelligent
robotics and home automation, enabling consumers to enjoy a freer, more
effortless lifestyle while Roborock takes care of the cleaning.

About Roborock

Roborock is a leading smart cleaning brand renowned for its intelligent
cleaning solutions. Having become the #1 best-selling robotic vacuum cleaner
brand according to IDC*, Roborock enriches lives with its innovative line of
robotic, cordless, wet/dry vacuum cleaners, robotic lawn mowers and
washer-dryers. Rooted in a user-centric approach, our R&D-driven solutions
cater to diverse cleaning needs in millions of homes across more than 170
countries and regions. Headquartered in Beijing and with strategic
subsidiaries in key markets, including the United States, Japan, the
Netherlands, Poland, Germany, and South Korea, Roborock is dedicated to
elevating its market presence worldwide. As of 2026, Roborock serves more
than 22 million households. For more information, visit
https://global.roborock.com/.

About Real Madrid
Real Madrid C.F. is a sporting institution with 123 years of history. It
holds the record for European Cups in both football (15) and basketball (11)
and was designated by FIFA as the Best Club of the 20th Century. With over
660 million followers across social media platforms, it has a global fan base
that extends to every continent. Brand Finance has recognized Real Madrid as
the world's strongest football brand for three consecutive years, and
Deloitte's Football Money League has ranked it as the club with the highest
revenues worldwide in the 2023-24 season. Further information is available at
realmadrid.com, the most visited football club website for the seventh
consecutive year.
    (*) - According to research firm IDC on its 2024 Q4 Worldwide Smart Home
Device Tracker

5.完整新聞連結 (或短網址)不可用YAHOO、LINE、MSN等轉載媒體:
https://reurl.cc/LQZEpe

6.備註:
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定的水準？

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推 adios881: 洗地雞還可以
※ 編輯: kssdpp222 (49.216.166.120 臺灣), 01/02/2026 19:54:36
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