品牌是什麼？What is branding?
相信對每個在這業界的從業人員來說都有不同的見解...
或許現在的你也在為客戶或自己的品牌而努力著...
透過一家在中部深耕多年的品牌公司來和大家分享有關品牌的小故事：
EP1：品牌是什麼？What is branding?
https://youtu.be/QkZlU9Mw-GQ
EP2：品牌是一種感覺。A brand is about feelings
https://www.youtube.com/watch?v=p47n8GLhStA
EP3：為看不見的產品做品牌。Branding for products we never see.
https://www.youtube.com/watch?v=uguNn8WI-BY&t=1s
EP4：品牌與行銷的差別? Don’t confuse branding and marketing.
https://www.youtube.com/watch?v=SKnrGNmigEE
EP5：品牌與設計的差別。The difference between branding and design.
https://www.youtube.com/watch?v=btl2BmENnlk
EP6：是否有必要維持一致性？Is it important to deliver consistency?
https://www.youtube.com/watch?v=TU9qm2--5eY
EP7：了解誰是你的品牌大使。Understand who are your brand ambassadors.
https://www.youtube.com/watch?v=qihzw963LfA
EP8：不要小看品牌的價值。Don’t underestimate the value of Branding.
https://www.youtube.com/watch?v=vYGCyMizzBo
EP9：別用錯誤的原因進入品牌行銷。Don’t get into branding for the wrong
reasons.
https://www.youtube.com/watch?v=m1-zwY77268
EP10：確保你有想做品牌的慾望。Make sure you have the desire to do branding.
https://www.youtube.com/watch?v=byFmcUYyxNA
EP11：品牌是關於創造價值。Branding is about creating value.
https://www.youtube.com/watch?v=w6nfDoD40V0
EP12：別一頭栽進品牌行銷! Don’t dive into Branding.
https://www.youtube.com/watch?v=maW4gDFLQiQ
EP13：了解你的優勢。Know your strengths.
https://www.youtube.com/watch?v=iWFlJeJd-ek
EP14：確保你有與眾不同之處。Make sure you have something unique.
https://www.youtube.com/watch?v=MlzNMqLIlmQ
EP15：使用由外而內的思考方式。Use “Outside-In” thinking.
https://www.youtube.com/watch?v=-J1Y2eOtVhc
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※ 編輯: campdkny (223.141.161.55 臺灣), 07/08/2021 14:11:43