[花邊] UA將Curry Brand IG的50萬粉絲轉移UA Basketball

作者kakala99 (Fernando Torres #9)

看板NBA

標題[花邊] UA將Curry Brand IG的50萬粉絲轉移UA Basketball

時間Thu Feb 19 20:14:06 2026

Even though Under Armour told Sole Retriever directly back in December that “ as part of the separation agreement, Steph Curry will own the logo, trademark and brand,” it seems like they’re going back on that promise now. Guess Pete Davidson didn’t give those new skate shoes the bump they expected. We noticed recently that Curry Brand had just 200-something followers on Instagram, which was just wrong. Steph’s eponymous brand had roughly half a million followers before their breakup at the end of last year. So, we looked into it. Turns out, the Under Armour Basketball division’s Instagram account was losing, on average, a little more than 3,400 followers every month throughout all of 2025–until December. In the final month of last year, the @UAbasketball account gained 497,341 followers. Wow, great job team, guess people just all of a sudden fell in love with the brand at a rate never seen before in the history of humans. Under Armour去年12月曾直接向Sole Retriever表示，「根據雙方的解約協議，Stephen Curry將擁有其標誌、商標與品牌所有權」，但他們現在似乎打算反悔這項承諾。看來Pete Davidson並沒能替他們的新款滑板鞋帶來預期中的話題與銷量加持。我們最近注意到，Curry Brand在Instagram上只有200多名追蹤者，這根本不合理。去年年底雙方解約前，Curry Brand原本有大約50萬名追蹤者。於是我們深入調查了一下，結果發現Under Armour Basketball的Instagram帳號在2025年裡，每個月平均都會流失超過3,400名追蹤者一直到12月為止。就在12月@UAbasketball這個帳號一口氣增加了497,341名追蹤者。哇，這個團隊表現真棒，大家就這麼突然、前所未見地愛上這個品牌了呢。 Seriously, though, we all know an Under Armour-affiliated account that was losing almost 3,500 followers every month consistently couldn’t have possibly added nearly 500,000 new followers without buying them on the dark web or taking them from one of their other accounts. Spoiler alert, it was the latter. The 497,341 followers Under Armour Basketball added was the exact number @CurryBrand lost, meaning Under Armour had Instagram migrate Curry’s followers to their UA Basketball account, which the social media platform will do on occasion. All that was left on Curry Brand’s page after the mass exodus was 210 followers, which we can only assume are made up of Curry’s family and friends, plus roughly 85 Kevin Durant burner accounts. We reached out to Under Armour for comment but they’re not exactly taking our calls or e-mails at this time, as they feel we (as in all of us collectively in the world) took Steph’s side in the breakup. Multiple sources familiar with the situation have told us this shift occurred internally, sharing details regarding the sequence of events leading to the change. We have also been told that specific requirements were communicated to Stephen Curry in order to retain ownership and control of these Curry Brand assets (including followers), and that his failure to meet those requirements resulted in the transfer of associated digital assets. 不過說真的我們都很清楚，一個原本每個月穩定流失3,500名追蹤者的Under Armour，不可能在沒有在買機器人、或是從其他帳號轉移的情況下，一口氣暴增50萬的追蹤者。答案是後者，Under Armour Basketball新增的497,341名追蹤者，剛好就是@CurryBrand 消失的追蹤人數。這代表Under Armour讓Instagram把Curry Brand的追蹤者直接轉移到UA Basketball，在這場大遷徙之後，Curry Brand的頁面只剩下210位追蹤者，我們只能假設，這些人大概是Curry的家人或朋友，再加上大約85個KD的小號。我們已聯繫Under Armour並請他們回應，但他們目前顯然不接我們的電話、也不回郵件，因為他們覺得我們在這次拆夥事件中都站在Curry這一邊。多位知情的消息人士告訴我們，這次轉移是Under Armour的內部操作，並透露了導致這項改變的事件經過。我們也得知，Under Armour曾向Stephen Curry提出明確條件，要求他達成某些要求才能保有Curry Brand相關資產（包括追蹤者）的所有權與掌控權，而他未能符合這些條件，最終導致相關數位資產被轉移。 https://i.meee.com.tw/SHADM6v.jpg

來源:https://reurl.cc/Zlp0ap 心得:目前咖哩牌IG追蹤者上升到3,300人包含咖哩弟也追蹤了 -- ※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 36.231.74.251 (臺灣) ※ 文章網址: https://www.ptt.cc/bbs/NBA/M.1771503250.A.53E.html ※ 編輯: kakala99 (36.231.74.251 臺灣), 02/19/2026 20:15:00

推 power1220 : 85個KD的小號 02/19 20:15

推 zyic : kd小號XDDDD 02/19 20:18

推 cross980115 : 85個KD小號笑死這樣都被臭 02/19 20:23

推 ted010233 : 85個KD小號 02/19 20:26

推 jacky1990b : KD笑死 02/19 20:26

推 sha09876 : KD:這也能臭KD? 02/19 20:26

推 ayubabbit : KD真有心 02/19 20:27

推 pheer : 85個kd小號是本篇重點XD 02/19 20:28

推 e8e88 : KD：欸不是 02/19 20:29

推 kano2525 : KD：請大家放過KD吧 02/19 20:30

推 squalljack : KD太強了吧？85個小號 02/19 20:30

推 O10lOl01O : 原來是漩渦鳴人 02/19 20:32

推 Aether13 : 貓老大真的好強 02/19 20:34

推 force5566 : KD：這也有KD的事？ 02/19 20:34

推 RamenOwl : 85個KD小號笑死 02/19 20:34

推 rayisgreat : 85個KD小號，KD真的會被痠到永遠www 02/19 20:35

→ rayisgreat : *酸 02/19 20:36

推 love1500274 : 可以這樣轉移嗎==? 02/19 20:36

推 vltw5v : KD：欸等等怎麼洩我的底 02/19 20:38

推 GiantChicken: 我還在想是不是超譯結果他媽的真的是85個KD小號 02/19 20:42

推 juniorpenny : KD：我明明只有80個小號而已 02/19 20:44

推 ghostxx : 85個有點扯，但裡面有KD小號的可能性極高吧 02/19 20:45

→ GordonJordan: KD應該真的有小號追蹤 02/19 20:46

推 bsp0919 : 可以這樣轉移喔？ 02/19 20:49

→ bsp0919 : 這樣等於是幫這些帳號取消追蹤 A 再追蹤 B 耶 02/19 20:49

→ bsp0919 : 後台可以這樣玩喔？ 02/19 20:49

→ bsp0919 : 大家是不是要來檢查你的追蹤有沒有被轉移 02/19 20:49

推 u9596g12 : KD : KD不可能只有85個別亂講 02/19 20:49

推 Darkkiro : KD我就知道又是你XD 02/19 20:50

推 hank13241 : 85個是不是瞧不起KD 02/19 20:51

推 stayforever : KD：才85個是不是看我沒有？ 02/19 20:52

推 w563822 : IG可以這樣搞喔 02/19 20:52

推 whoolan : KD:要這樣酸酸臭臭的是不是 02/19 20:56

推 laputaca : KD. XDD 02/19 21:00

推 airandy1102 : KD小號超拷貝XDD 02/19 21:07

推 Davidlomanyu: KD:太過分了85個？！！！太少了吧 02/19 21:10

推 sleepdog56 : KD：KD不排除開小號噴人 02/19 21:12

→ Wall62 : 85個KD的小號 XDDDDDDDDDDDDDDDDDDDDDDDDDDDDD 02/19 21:15

推 gn00324893 : 也太慘買這麼多機器人XDDDDD 02/19 21:17

推 CircusWorld : KD小號超好笑 02/19 21:21

推 ThreeNG : KD表示： 02/19 21:23

→ ThreeNG : https://i.imgur.com/UnR2khw.png 02/19 21:23

推 yoyonigo : 其實咖喱本來應該是要幫忙宣傳13代到發售週期結束 02/19 21:32

→ yoyonigo : 但他現在都不鳥了 UA這樣搞也是合理的權益 02/19 21:32

推 SlamKai : 原來粉絲追蹤可以這樣轉移長見識了 02/19 21:36

推 justaID : 粉絲數可以這樣直接移轉，長知識了 02/19 21:39

推 gwboy : 這表示原來粉絲是買來的？ 02/19 22:00

→ Brucetk : 85個真的扯 02/19 22:02

推 Kai877 : IG粉絲原來可以轉移？？ 02/19 22:03

推 a2156700 : 可以這樣鬼轉喔 02/19 22:09

→ evangelew : 這應該沒啥意義但神主牌不在這些粉絲數還是會 02/19 22:10

→ evangelew : 下滑回來 02/19 22:10

→ evangelew : 只是IG能這樣轉喔這樣搞對IG使用者權益沒問題嗎... 02/19 22:11

推 heavensun : KD珍愛咖哩 85分身人氣聲援 02/19 22:13

推 balakan : 49萬粉絲都真人帳號嗎怎麼可以這樣直接轉??? 02/19 22:16

推 r333429 : 底下會有86個為KD平反的留言 02/19 22:20

推 windsad2006 : KD的小號笑死 02/19 22:23

→ gosh717 : KD : 再多加2 好了 02/19 22:32

推 FatZiiiii : 我不是KD,我不知道你們在說什麼1 02/19 22:33

→ FatZiiiii : 我不是KD,我不知道你們在說什麼2 02/19 22:33

推 Beakidd : 粉絲可以這樣不用經過粉絲同意就移轉喔？ 02/19 22:34

推 p5319 : 昨天去義大OUTLET看UA的櫃還在播CURRY 11的廣告 02/19 22:36

→ p5319 : 才在想不是解約了這樣還能播嗎 02/19 22:36

推 yniori : KD好忙，85個小號 02/19 22:39

推 MoWilliams : 怎麼知道是KD的== 02/19 22:41

推 WindSuan : KD真的愛咖哩，開那麼多小號幫衝人氣 02/19 22:45

→ KuRaZuHa : KD:抗議才85個是看不起我? 02/19 22:54

推 e2167471 : KD:210個都是我 02/19 22:55

推 leo615210 : KD:關我屁事（小號 02/19 22:58

推 CharlesCL : KD:你怎麼知道我有85個！ 02/19 23:17

推 MK47 : 還有這樣玩的喔？我是CURRY迷一定覺得這牌子超噁心 02/19 23:32

→ MK47 : 這什麼神奇操作人家是因為想買CURRY的東西才加弄 02/19 23:32

→ MK47 : 去一個2486牌子是要看個毛阿 02/19 23:33

→ darren2586 : 粉絲還可以被轉移喔這麼猛 02/19 23:39

推 lwamp : 搞成這樣太難看了吧，UA還嫌自己品牌不夠臭嗎 02/19 23:47

推 GodMune0608 : KD小號哈哈哈哈 02/19 23:51

→ ccas : 不過追蹤著可以轉移，不是代表這些其實都是假帳號嗎 02/19 23:55

→ ccas : 被轉移就被轉移吧 02/19 23:55